[Snickers Commercials] Popular and All-Time Ads Summary [2026]

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

The Snickers commercials are well known for the phrase “You’re not you when you’re hungry.” Born in the United States, the ads have been airing in Japan since the 1980s.

In more recent commercials, the standard setup is that “when you’re hungry, you turn into [someone/something],” featuring a wide range of celebrities, athletes, and musicians.

Many of these spots also include fairly edgy, dark humor, which has sparked a lot of buzz for being so funny.

In this article, we’ll round up and introduce Snickers commercials from over the years.

[Snickers Commercials] Popular and All-Time Commercials Summary [2026] (21–30)

Mars Japan Limited Snickers 1996 Commercial

1988 commercial: “You’re not you when you’re hungry” (SNICKERS)

This cool commercial from 1996 features a man stylishly snowboarding down a mountain.

The footage is incredibly cool, but in the next moment he collapses, exclaiming, “I’m starving!” That’s when Snickers appears, and a voiceover introduces its delicious taste and high satisfaction.

The man’s expression as he eats, clearly enjoying it, is especially memorable.

Raise the rankinglower

Hane Keisuke

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