Unilever Japan is a company that sells products such as LUX shampoo, Dove body wash, as well as Axe and mod’s hair.
The commercials for each brand are actively broadcast, and the LUX commercials are especially appealing for their beautiful visuals featuring popular models, actresses, and artists.
In this article, we’ll compile and introduce the commercials of the brands released by Unilever Japan.
As you watch, pay attention to the performers and enjoy how each product’s appeal is clearly conveyed.
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Unilever Dove “The Dove Song ♪ Dove Beauty Moisture Foaming Body Wash” Version

In the Dove foaming body wash commercial, a woman is shown in the bath using the foaming body wash while singing.
She’s singing a parody of the Radetzky March.
The lyrics turn the product features—removing even microscopic dirt and caring for the skin—into a cheerful song.
Unilever LUX: ‘Bring it on, damage.’Ai Tominaga

Here is a commercial that could only come from Ai Tominaga, who is active as a world-renowned fashion model.
While most would want to deny hair damage, this ad embraces it all and delivers a positive message: with LUX, it can be repaired.
Spoken by Tominaga, who faces the world with a forward-looking mindset, the words carry real credibility.
Unilever LUX Lux Bath Glow “Jiggly Jelly” Version

This is a commercial for LUX’s jelly-textured shampoo, Bath Glow.
It highlights its strong penetration and moisture-retention capabilities, promoting hair that’s hydrated and manageable.
The visuals and music evoke a musical theater vibe, making it an eye-catching ad that you can’t help but watch intently.



