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[Western Music] Commercial Songs I Often Hear Recently [2026]

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.
music writerKOH-1
Started working as a music writer as a side job while employed at a record shop, and for over 18 years I’ve contributed to music magazines, disc guide books, mooks, and web media. As a writer my main field is Western music, but as a listener for over 35 years, I always try to keep my curiosity alive with the motto “I like what I like.” I have experience playing in bands, where I was a bassist who handled songwriting and composition. Instruments I’ve played include bass, guitar, and piano. I began studying English in my mid-40s and continue to do so today.

The rule that a song becomes popular after being featured in a commercial hasn’t changed, past or present.

When a song is used in a well-received commercial and goes viral along with it—that’s a classic winning pattern.

For those who want to quickly check out these talked-about CM tracks, this article introduces Western songs featured in buzzworthy commercials!

With foreign songs, it can be hard to figure out the track when you don’t understand the lyrics—but we generally include both the actual commercial footage and the song’s music video, so it should be easy to check.

We update this article regularly with the latest information, so be sure to bookmark it!

[Western Music] Recently Popular Commercial Songs [2026] (231–240)

UCC BLACK Sugar-Free: “Unleashed Red Black” Edition

ZITTI E BUONIMåneskin

Måneskin – ZITTI E BUONI (Official Video – Sanremo & EUROVISION 2021 Winners)

ZITTI E BUONIMåneskin

The striking commercial set in an airport, “UCC BLACK Unsweetened: ‘Unleash the Red Black’,” features the song “ZITTI E BUONI” by Måneskin.

Måneskin is widely known for their track “Beggin’,” which is frequently used in TikTok and YouTube Shorts and has gained global recognition.

This song also showcases that gritty Italian rock sound similar to “Beggin’.” It’s a very cool track and commercial—be sure to check it out.

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Lotte Lady Borden TV commercial: “Me and Lady Borden” edition

Si tu vois ma mère feat. Claude LutherSidney Bechet

Si tu vois ma mère (feat. Claude Luther)

Si tu vois ma mère feat. Claude LutherSidney Bechet

The ice cream with a melt-in-your-mouth texture, Lady Borden, used “Si tu vois ma mère feat.

Claude Luther” in its commercial.

This piece was composed by American jazz musician Sidney Bechet.

He was a master of the saxophone and clarinet, and his exceptional expressiveness shines through in this track as well.

In particular, the sections where the same phrase is played in a kind of canon are extremely pleasant to listen to.

Why not spend a day off enjoying a rich ice cream while listening to this song?

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iPhone 15 Pro | Titanium

Karangailyg Kara Hovaa (Dyngyldai)Yat-Kha

Karangailyg Kara Hovaa (Dyngyldai)

Karangailyg Kara Hovaa (Dyngyldai)Yat-Kha

Have you seen the “iPhone 15 Pro | Titanium” commercial? Alongside footage of a spaceship flying, you hear the sound of scraping blades and an ultra-deep singing voice.

The band behind that track is the rock group Yat-Kha.

They’re known as the group that performs the world’s lowest throat singing.

The song they perform in the commercial is “Karangailyg Kara Hovaa.” In the song, they depict something drawing near.

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Dry Crystal TV commercial: 'A new way to enjoy beer, expanding.' Ryo Yoshizawa version

HappyPharrell Williams

Pharrell Williams – Happy (Official Video)

HappyPharrell Williams

“Happy” is a song by American artist Pharrell Williams, known for its positive message and memorable sound.

Released in November 2013, it was also featured on the soundtrack of the film Despicable Me 2 and became a global hit.

Blending up-tempo soul with neo-soul, the track showcases Williams’s soaring falsetto—truly a “happy” tune.

Paired with its uplifting lyrics, it has the power to energize listeners.

It’s a well-known classic frequently used in Japan, and its enduring popularity was reaffirmed when it was featured in the Asahi Super Dry Dry Crystal commercial “A New Way to Enjoy Beer, Expanding.

Ryo Yoshizawa,” which began airing in December 2023.

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New Ultra Open Earbuds | Pause For Nothing | Bose

No EffortPrincess Nokia

Princess Nokia – No Effort (Official Video)

No EffortPrincess Nokia

Princess Nokia is a rapper and songwriter from the United States.

Her music celebrates confidence and individuality, expressing freedom from society’s expectations.

She’s known for a unique style that blends poppy, catchy melodies with rap reminiscent of Nicki Minaj.

A track she released in March 2022 gained attention when it was featured in a commercial for Bose’s New Ultra Open Earbuds.

While she takes pride in fashion and appearance, her lyrics convey a stance that resists materialism.

It’s a song that everyone who values being true to themselves should definitely listen to.

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