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[Y!mobile Commercials] Popular and Historical Commercials Summary [2026]

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

In recent years, budget SIM brands have been in the spotlight as various companies announce new pricing plans.

Among them, many people are probably familiar with Y!mobile, which not only has numerous brick-and-mortar stores but also runs many TV commercials.

Speaking of Y!mobile’s TV commercials, they’ve been a hot topic for featuring the cat “Futenyan,” as well as popular actresses like Riho Yoshioka, Mana Ashida, and Mirei Kiritani.

In this article, we’ll introduce a selection of Y!mobile’s most popular commercials all at once!

We’ve picked a wide range—from humorous, funny spots to ads that drew attention for their star-studded casts—so enjoy!

[Y!mobile Commercials] Popular and Historical Commercials Summary [2026] (51–60)

Y!mobile basic plan under 1,000 yen! ‘Hajime-chan Makes an Appearance’ EditionMana Ashida, Tetsurō Degawa, Kazuya Kojima

Mana Ashida jokes with Hajime-chan actor, Unjash’s Kojima?! “There, there, Kojima-chan.” Y!mobile’s new TV commercial ‘Hajime-chan Appears’ and making-of

This is the well-known Y!mobile commercial “Y!mobile’s basic fee is under 1,000 yen! Hajime-chan Appears,” featuring Tetsurō Degawa as Papa Bakabon and the very cute Mana Ashida as Bakabon.

Speaking of Bakabon, you can’t forget Hajime-chan, Bakabon’s little brother who’s a baby yet a genius.

As they talk about Y!mobile’s basic fee being under 1,000 yen, in comes Hajime-chan to add that unused data can be rolled over.

Hajime-chan is played by Koji Kojima of the comedy duo UNJASH, and as always, his sharp “tsukkomi” retorts shine in the commercial (lol).

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Easy Smartphone 2 “One Easy Smartphone, please” versionMana Ashida, Tomio Umezawa, Futenyan

Mana Ashida’s adorable shop clerk delivers “god-tier service,” making Tomio Umezawa melt! Y!mobile’s new TV commercial “Easy Smartphone, please!” and behind-the-scenes footage

This is a commercial for the “Kantan Smartphone 2,” available from Y!mobile.

Mana Ashida plays a store clerk who persuades customers aged 60 and over to buy the “Kantan Smartphone 2,” with Tomio Umezawa giving a great performance as one such customer.

Futenyan, who teasingly throws the line “It’s easy” at Umezawa—who’s all too easily swayed—is absolutely adorable.

Whether it’s SoftBank’s dog who plays the father or Futenyan, animal characters are indeed soothing and have a strong presence, don’t they?

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Hirakawa Masako (Bōkarisuto: Sakata Mizumako)

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Y!mobile Academy: Parent and Child de DanceTetsurō Degawa, Mana Ashida, Ryusei Yokohama, Matt, Masumi Kuwata

Masumi Kuwata and his son Matt co-star in their first commercial together, showing perfectly in-sync dance moves: “Matt! Go your own way!” Y!mobile’s new TV commercial: “Parent and Child de Dance”

Here is the Y!mobile commercial where a parent and child dance to a parody of “Y.M.C.A.,” the song made a hit by the Village People in 1978 and later became a huge craze in Japan through Hideki Saijo’s cover.

It’s heartwarming as it marks the first co-appearance of Masumi Kuwata and his son Matt.

The ad is packed with content, also featuring the Nohara family from Crayon Shin-chan and the Futenyan parent-and-child duo.

Y!mobile commercials often have an “everything on top” feel with tons of elements, but they’re satisfying and fun to watch.

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Hirakawa Masako (Bōkarisuto: Sakata Mizumako)

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Giga Boost: “New Mermaid Princess” EditionRiho Yoshioka, Eita, Fute-Nyan

Riho Yoshioka appears as a mermaid in the Y!mobile commercial!

Here is the Y!mobile commercial in which Riho Yoshioka plays a mermaid.

It aired in 2018.

The story begins with a fisherman played by Eita accidentally catching Yoshioka in his net, and Y!mobile’s selling points are sprinkled throughout like subliminal messages, making it a fun ad that leaves you wanting to sign up for Y!mobile by the end.

Non-human characters like Futenyan and an anglerfish are also memorable, and the storyline is very entertaining.

The background music uses “I Will Always Love You,” the theme song from the movie The Bodyguard.

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Hirakawa Masako (Bōkarisuto: Sakata Mizumako)

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[Y!mobile Commercials] Popular and All-Time Commercials Summary [2026] (61–70)

Giga Boost: ‘Shouting Y at the Center of the World’ VersionRiho Yoshioka, Eita, Fute-Nyan

Riho Yoshioka: Shouting “Giga-Mori” at the Center of the World

“Scream Y at the center of the world”… It sounds kind of familiar, kind of not.

It’s a commercial featuring actor Eita playing a film director and actress Riho Yoshioka playing an actress as herself.

Eita tells her, “Go ahead and scream Y,” and “Also, give me a giga-mori, please,” leaving Riho Yoshioka looking bewildered.

After watching the footage they shot, Eita says, “That was wonderful.” Then Futenyan cuts in with a snarky, “Wonderful how?!”

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In conclusion

We’ve rounded up a bunch of Y!mobile commercials. From humorous, entertaining spots to ones featuring popular actresses, we picked out many fan favorites. If there’s a commercial you noticed on TV and were curious about, you might find behind-the-scenes footage on YouTube—be sure to check it out!