A roundup of commercials featuring Riho Yoshioka: from frequently seen classics to the latest ads

P&G Lenor Happiness “Bath Towel & Hand Towel Absorbency” VersionRiho Yoshioka, Marika Matsumoto

Riho Yoshioka, Marika Matsumoto [Lenor Aroma Jewel] Bath Towel & Hand Towel Absorbency Edition – 30 seconds

This commercial portrays how Lenor Aroma Jewel not only enhances fragrance but also improves quality, shown through casual everyday moments with Riho Yoshioka and Marika Matsumoto.

It highlights towel quality—despite not having used a hair dryer yet, their hair is already starting to dry—conveying increased absorbency.

By demonstrating this boost in absorbency, the ad also emphasizes how it differs from conventional fabric softeners.

Because the effectiveness is conveyed through everyday conversation, it also suggests the product is easy to use in daily life.

expand_lessRaise the rankingexpand_morelower

kappamaki

Report a problem

P&G Lenor Happiness “Astonishingly Luxurious Experience” (version)Riho Yoshioka, Marika Matsumoto

P&G Lenor HAPPINESS Yume-Fuwa Touch Commercial “Amazingly Luxurious Experience” 15 seconds

This commercial introduces Lenor Happiness’s Yume-Fuwa Touch, which delivers cashmere-like smoothness.

It showcases, with lavish visuals, how simply washing with it makes knits softer.

The narrative has Marika Matsumoto surprised by how much more comfortable her clothes feel than before, with Riho Yoshioka responding—clearly conveying the product’s effectiveness through her reaction.

The pronounced reactions are a key point, giving the impression that the luxurious feel on the skin is also being expressed.

expand_lessRaise the rankingexpand_morelower

kappamaki

Report a problem

Halloween Jumbo Lottery: “Jumbo Training – On Sale Now” / “Self-Training”Satoshi Tsumabuki, Riho Yoshioka, Yuma Yamoto

Jumbo Lottery “Jumbo Training” Now On Sale (30 seconds)

Jumbo Lottery “Self-Training” Version

This commercial promotes how amazing the Halloween Jumbo Lottery is by showcasing a unique training routine.

Yuma Yamoto wears a ping-pong paddle costume and deliberately tries to get hit by ping-pong balls thrown by Satoshi Tsumabuki, symbolizing how easy it is to win the Halloween Jumbo.

Riho Yoshioka’s reaction is also key—though initially bewildered, she actively joins in, conveying the fun of playing the lottery.

expand_lessRaise the rankingexpand_morelower

kappamaki

Report a problem

NISSIN Donbei “Heartwarming Double Broth” Version

NISSIN Donbei commercial: “Double Broth That Warms the Heart” — 15 seconds

For Harumi Miyako, the 1975 song “Kita no Yado kara,” her third million-seller, is one of her signature tracks and has been covered by numerous artists, including Keisuke Kuwata and Fuyumi Sakamoto.

With lyrics by Yū Aku and music by Asei Kobayashi, it’s a heartbreak song that lays bare feelings for someone who cannot be forgotten.

It was featured in Nissin Donbei’s “Soul-Warming Double Dashi” commercial starring Riho Yoshioka and Gen Hoshino, where Yoshioka’s character, the fox spirit Don Gitsune, single-mindedly shaves katsuobushi—an especially memorable image.

There’s also an anecdote that the sweater sequence was conceived as a ritual to mark a clean break after a separation, which seems to echo the scene where the glasses are thrown.

It’s a song that poignantly captures a woman’s feelings as she pines in the harsh cold of the northern lands.

expand_lessRaise the rankingexpand_morelower

KEI

Report a problem

Yokohama Rubber iceGUARD “Brand” Version / iceGUARD iG80 “Birth” VersionRiho Yoshioka

"iceGUARD Brand" Version

“The Birth of iceGUARD iG80”

In Yokohama Rubber’s iceGUARD series commercials, Riho Yoshioka makes a strong impression, appearing in warm attire that evokes the arrival of winter.

The Brand Edition centers on peace of mind, strongly highlighting stable driving performance even on snowy roads and conveying the presence of a series that has earned trust over many years.

The “Birth” edition focuses on the performance of the iceGUARD iG80, clearly expressing its grip on icy surfaces and its advanced technologies.

By featuring her in a scarf and knit cap as a symbol of reliable tires even in the winter cold, the commercials feel more relatable.

It’s a campaign that delivers the reassuring confidence to drive safely on winter roads.

expand_lessRaise the rankingexpand_morelower

mutō

Report a problem

Asahi Beer Clear Asahi “Let’s clear the summer!” VersionRiho Yoshioka, Takumi Kitamura

Clear Asahi 'Let's clear the summer!' 30-second version

It’s a very summery commercial showing Riho Yoshioka and Takumi Kitamura grilling corn over charcoal! For some reason, the charcoal on Kitamura’s side isn’t as strong, so he can’t grill it well, and when he tries to switch places, Yoshioka cheerfully refuses—making their sweet interaction utterly charming.

In the final part of the ad, they’re shown enjoying Clear Asahi with perfectly grilled corn, creating a commercial that captures the essence of summer better than anything.

expand_lessRaise the rankingexpand_morelower

Hane Keisuke

Report a problem

ZOZOTOWN “Resort Dance” VersionRiho Yoshioka, Rikito Itagaki

[ZOZOTOWN] TV commercial “Resort Dance” (ZOZOSALE_Summer Items ver.)

This commercial introduces how you can get summer items at great prices on ZOZOTOWN, and portrays a fulfilling summer by incorporating a variety of items.

It depicts fun moments like dancing at a resort, creating a lively atmosphere as people around them get swept up in the scene.

With Riho Yoshioka and Rikito Itagaki wearing summer outfits and flashing radiant smiles, the ad also conveys a strong sense of enjoyment.

expand_lessRaise the rankingexpand_morelower

kappamaki

Report a problem