A roundup of commercials featuring Riho Yoshioka: from frequently seen classics to the latest ads

Jumbo Lottery: “Big Bro Jumbo, Teach Me” VersionMio Imada, Riho Yoshioka, Satoshi Tsumabuki, Ryo Narita, Yuma Yamoto

New TV commercial: “Jumbo Lottery ‘Big Brother Jumbo: Teach Me’ Version” (60 seconds)

This commercial conveys the excitement of buying a lottery ticket and the hope that the prize money might make dreams come true, told through the story of the Jumbo siblings.

Riho Yoshioka, Ryo Narita, Yuma Yamoto, and Mio Imada think about money and dreams, with Satoshi Tsumabuki offering advice.

The structure—genuinely responding to the request to “teach us about the Jumbo” and delivering a positive message—lets you feel the warmth between the siblings.

It’s a supportive, encouraging ad that portrays the desire for people to enjoy the Jumbo lottery and connect it to their dreams.

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kappamaki

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ZOZOTOWN “Ice Dance (New Year ZOZO SALE ver.)” EditionRiho Yoshioka, Rikito Itagaki

[ZOZOTOWN] TV Commercial “Ice Dance” (New Year ZOZO SALE ver.)

This commercial showcases the fun of ZOZOTOWN’s New Year’s sale through the appearances of Riho Yoshioka and Rikito Itagaki.

It features the two performing ice dance, while also highlighting the great deal that the outfits they’re wearing can be purchased in the sale.

Their light, graceful movements and bright smiles clearly convey that it’s a happy, exciting sale.

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kappamaki

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Nissin Foods Nissin Donbei “Goodbye, Dongitsune” VersionGen Hoshino, Riho Yoshioka

NISSIN Donbei Commercial: “Goodbye, Dongitsune” (15 seconds)

This time’s Nissin Donbei TV commercial is the “Goodbye, Dongitsune” edition.

In their usual room, Gen Hoshino eats Donbei with Dongitsune, played by Riho Yoshioka.

Just when they seem as happily content as ever, Dongitsune murmurs unvoiced words, and suddenly the room’s wall falls outward to reveal a vast snowy plain.

Only the kimono that Dongitsune had been wearing is left behind as the figure of a fox dashes off across the snowfield.

Even so, Hoshino keeps eating Donbei in the snow.

True to the CM’s title, it’s a suggestive, enigmatic turn of events.

Nissin Foods Nissin Donbei “Everyone’s Dongitsune” VersionGen Hoshino, Riho Yoshioka, Kogaken, Kubo-ta from Tora Salmon

NISSIN Donbei commercial: “Everyone’s Dongitsune” version, 15 seconds

This is the Donbei TV commercial, “Everyone’s Dongitsune.” Hoshino Gen says, “I’m happy we can eat New Year’s soba together,” smiling at a “Dongitsune” played by Yoshioka Riho sitting right in front of him.

But in the next room, Toromaru Salmon’s Kubota, eating kitsune udon, is also facing a Dongitsune who smiles and says, “Nya.” Is Dongitsune a twin? A clone? The ending shots are eerie, showing people who seem to be monitoring Hoshino, Dongitsune, and Kubota across numerous screens.

Nissin Foods Nissin Donbei “Jealousy of Dongitsune” VersionGen Hoshino, Riho Yoshioka

NISSIN Donbei by Nissin CM “Jealousy of the Don Kitsune” Version 30 Seconds

Speaking of Nissin Donbei TV commercials, they feature Gen Hoshino and Riho Yoshioka as the “Don-Gitsune” duo.

In the new “Jealous Don-Gitsune” version, the Don-Gitsune—an embodiment of kitsune udon—glares jealously at Hoshino as he eats Donbei.

And no wonder: he’s not eating kitsune udon, but tempura soba.

Seeing him enjoy it so much, it’s only natural she’d get angry.

At the end of the commercial, you’ll also get a peek at the secret of the Don-Gitsune’s ears.

Jumbo Lottery: “Year-End Jumbo Symphony” EditionSatoshi Tsumabuki, Riho Yoshioka, Mio Imada, Yuma Yamoto, Ryo Narita

Ado belts it out in the year-end Jumbo luxury collaboration commercial! Is she finally showing her face after only silhouettes!? New TV commercial: “Jumbo Lottery: ‘Year-End Jumbo Symphony’”

This commercial features the siblings from the lottery ads collaborating with Ado, showcasing their singing voices.

On stage, in addition to Tsumabuki and the others, there’s the silhouette of a long-haired woman inside the familiar lattice cage from Ado’s live performances.

Just when you think this must be Ado, the lights come up and—surprise—it turns out to be Ryo Narita! It’s a wonderfully surreal ending that surely made many people laugh.

It’s a fun commercial, so be sure to watch it closely.

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Hane Keisuke

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NISSIN Donbei “Heartwarming Double Broth” Version

NISSIN Donbei commercial: “Double Broth That Warms the Heart” — 15 seconds

For Harumi Miyako, the 1975 song “Kita no Yado kara,” her third million-seller, is one of her signature tracks and has been covered by numerous artists, including Keisuke Kuwata and Fuyumi Sakamoto.

With lyrics by Yū Aku and music by Asei Kobayashi, it’s a heartbreak song that lays bare feelings for someone who cannot be forgotten.

It was featured in Nissin Donbei’s “Soul-Warming Double Dashi” commercial starring Riho Yoshioka and Gen Hoshino, where Yoshioka’s character, the fox spirit Don Gitsune, single-mindedly shaves katsuobushi—an especially memorable image.

There’s also an anecdote that the sweater sequence was conceived as a ritual to mark a clean break after a separation, which seems to echo the scene where the glasses are thrown.

It’s a song that poignantly captures a woman’s feelings as she pines in the harsh cold of the northern lands.

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KEI

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