A roundup of commercials featuring Riho Yoshioka: from frequently seen classics to the latest ads

Lottery Valentine Jumbo “Pretending” EditionNEW!Riho Yoshioka, Yuma Yamoto

Jumbo Lottery "Make-Believe" Version

This commercial introduces the sales period for the Valentine Jumbo lottery.

From the name, it seems like you can only buy it until February 14, but it actually emphasizes that you can purchase it until March 6.

Focusing on the word “misekakete” (making it look like), Yuma Yamoto cheerfully says, “It may look like I’m sitting, but I’m actually doing an air chair.” In response, Riho Yoshioka shocks everyone by saying, “It may look like I’m standing on the floor, but I’m actually floating 1 millimeter.” The previously upbeat Yamoto regains his composure and, unable to hide his surprise, asks, “Huh? Really?” With its dynamic pacing, it’s a humorous commercial that’s bound to make you laugh.

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Hane Keisuke

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Jumbo Lottery: “Big Bro Jumbo, Teach Me” VersionMio Imada, Riho Yoshioka, Satoshi Tsumabuki, Ryo Narita, Yuma Yamoto

New TV commercial: “Jumbo Lottery ‘Big Brother Jumbo: Teach Me’ Version” (60 seconds)

This commercial conveys the excitement of buying a lottery ticket and the hope that the prize money might make dreams come true, told through the story of the Jumbo siblings.

Riho Yoshioka, Ryo Narita, Yuma Yamoto, and Mio Imada think about money and dreams, with Satoshi Tsumabuki offering advice.

The structure—genuinely responding to the request to “teach us about the Jumbo” and delivering a positive message—lets you feel the warmth between the siblings.

It’s a supportive, encouraging ad that portrays the desire for people to enjoy the Jumbo lottery and connect it to their dreams.

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kappamaki

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Nissin Foods Nissin Donbei “Goodbye, Dongitsune” VersionRiho Yoshioka, Gen Hoshino

NISSIN Donbei Commercial: “Goodbye, Dongitsune” (15 seconds)

This commercial features Riho Yoshioka appearing as the “Don-Gitsune” alongside Gen Hoshino, conveying the appeal of Donbei through their interactions.

Up to this point, the two had been chatting about Donbei, but here, the home set opens up and the Don-Gitsune runs off into the distance.

Watching Gen Hoshino keep eating Donbei as snow falls evokes not only deliciousness but also a touch of melancholy.

Although the storyline is abrupt, the way it highlights Donbei’s charm in the small details makes it a comical ad.

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kappamaki

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Yokohama Rubber Yokohama Tire “Amefuri 2026” VersionRiho Yoshioka

TV commercial featuring Riho Yoshioka: 30-second 2026 'Rainy Day' version

This is a commercial where Riho Yoshioka introduces tires that can stop securely even on rainy days.

It explains that on rainy days not only does visibility worsen, but braking distances also increase, making tire performance crucial in critical moments.

It also showcases Yokohama Tire products with a wet grip performance grade of “a” in their lineup.

Riho Yoshioka’s gentle smile as she appeals that with Yokohama Tires you can ride with confidence even in the rain leaves a strong impression.

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Hane Keisuke

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ZOZOTOWN “Ice Dance (New Year ZOZO SALE ver.)” EditionRiho Yoshioka, Rikito Itagaki

[ZOZOTOWN] TV Commercial “Ice Dance” (New Year ZOZO SALE ver.)

This commercial showcases the fun of ZOZOTOWN’s New Year’s sale through the appearances of Riho Yoshioka and Rikito Itagaki.

It features the two performing ice dance, while also highlighting the great deal that the outfits they’re wearing can be purchased in the sale.

Their light, graceful movements and bright smiles clearly convey that it’s a happy, exciting sale.

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kappamaki

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Nissin Foods Nissin Donbei “Goodbye, Dongitsune” VersionGen Hoshino, Riho Yoshioka

NISSIN Donbei Commercial: “Goodbye, Dongitsune” (15 seconds)

This time’s Nissin Donbei TV commercial is the “Goodbye, Dongitsune” edition.

In their usual room, Gen Hoshino eats Donbei with Dongitsune, played by Riho Yoshioka.

Just when they seem as happily content as ever, Dongitsune murmurs unvoiced words, and suddenly the room’s wall falls outward to reveal a vast snowy plain.

Only the kimono that Dongitsune had been wearing is left behind as the figure of a fox dashes off across the snowfield.

Even so, Hoshino keeps eating Donbei in the snow.

True to the CM’s title, it’s a suggestive, enigmatic turn of events.

Nissin Foods Nissin Donbei “Everyone’s Dongitsune” VersionGen Hoshino, Riho Yoshioka, Kogaken, Kubo-ta from Tora Salmon

NISSIN Donbei commercial: “Everyone’s Dongitsune” version, 15 seconds

This is the Donbei TV commercial, “Everyone’s Dongitsune.” Hoshino Gen says, “I’m happy we can eat New Year’s soba together,” smiling at a “Dongitsune” played by Yoshioka Riho sitting right in front of him.

But in the next room, Toromaru Salmon’s Kubota, eating kitsune udon, is also facing a Dongitsune who smiles and says, “Nya.” Is Dongitsune a twin? A clone? The ending shots are eerie, showing people who seem to be monitoring Hoshino, Dongitsune, and Kubota across numerous screens.