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[Zurich Commercials] Popular and All-Time Commercials Summary [2026]

[Zurich Commercials] Popular and All-Time Commercials Summary [2026]

Last updated:2026/1/23

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

You’ve probably often seen Zurich’s commercials for insurance products like auto and life insurance on TV or video platforms, right? Zurich’s ads are notable for their warm, story-driven spots that resonate with viewers, as well as clear, cleanly presented explanations of their insurance offerings.

In this article, we’ve gathered Zurich’s commercials for you to browse—so take a look for the ones you noticed on TV or the memorable ads that aired in the past!

[Zurich Commercials] Popular and Past Commercials Summary [2026] (1–10)

Zurich Insurance: “New ‘Customers and Operators’” EditionRina Matsuki, Mariko Munekiyo, Tsubasa Iwata

New: Customer and Operator Edition, 30 seconds

The commercial “New: Customers and Operators” features a Zurich operator assisting customers.

Rina Matsuki plays the operator, while Tsubasa Iwata and Mariko Munekiyo play the customers.

Each consults about considering a direct-purchase (online) insurance plan.

Although the premiums calculated from their inquiries turn out to be very inexpensive, they worry whether they’ll be okay in case of an accident or other emergencies.

However, those concerns are allayed, as the ad explains that various systems are in place, and customers can expect satisfaction with both premium changes and response quality.

Watching the operator’s courteous service leaves you with a pleasant feeling!

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Zurich Insurance Non-life Insurance “Super Move” Version

Zurich Insurance Company: Super Move Edition

This commercial promotes Zurich’s sense of security and trust through the image of a boy delivering a powerful breakdance performance.

Because the visuals focus on dance rather than explanations, the dynamism and strength come across vividly.

While conveying that they support peace of mind, it also states that safety is something each individual must be mindful of, which feels like the very essence of insurance.

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Zurich Insurance: “Your Personalized Auto Insurance” EditionKanji Ishimaru

Your Personalized Auto Insurance: 30-Second Spot

The Super Auto Insurance commercial “Your Personalized Auto Insurance” conveys that they offer car insurance tailored to each individual.

Actor Kanji Ishimaru appears in the ad, introducing the premiums for different people.

Taking into account factors like age, annual mileage, and whether it’s your first auto insurance policy, they present premiums suited to each person.

Seeing the actual figures really makes you feel like it might be worth reviewing your current plan!

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Zurich Insurance: Your personalized auto insurance, “Cheer Dance” versionAkane Sakanoue

Japan CM 2020

This commercial promotes Zurich’s reliable support through Akane Sakanoue’s singing and dancing.

While the song-and-dance concept adds a touch of comedy, the overall smiles strongly emphasize peace of mind.

The performance is light yet powerful, evoking an image of comprehensive support and a strong sense of trust.

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Zurich Insurance Automobile Insurance 2007Rina Matsuki

[Nostalgic Commercial] 2007 “Zurich Auto Insurance” Rina Matsuki

This is a commercial where Rina Matsuki introduces Zurich’s auto insurance, breaking it down into three key points.

By also showing the reactions of the people she’s proposing it to, it clearly communicates which types of customers the insurance is best suited for.

You can also sense a customer-centric approach in the way it offers cost-effective plans tailored to a variety of people.

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Zurich Auto Insurance: That’s why Zurich offers “a premium tailored to you”Sho Sakurai

Zurich Auto Insurance_Because it’s Zurich_Premium Plan That Fits You_15 seconds

This commercial introduces Zurich’s auto insurance, highlighting the appeal of being able to choose coverage that suits you.

It shows how you can customize various aspects—like annual mileage and coverage scope—to fit your needs, making driving more comfortable.

Sho Sakurai’s bright smile as he recommends Zurich is another big plus, conveying a positive vibe.

In the end, it depicts a family smiling on a drive, leaving the impression that each person’s safety is being expressed.

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Zurich Insurance: Safety is with you. Peace of mind is with Zurich. “Torrential Rain” edition.Mai Tsuchiya, Juwa

Zurich CM 30 seconds

Based on a real customer experience handled by Zurich, the commercial “Safety is up to you, peace of mind is up to Zurich” (Heavy Rain edition) showcases how Zurich responds when someone is left alone in a car during a torrential downpour.

Mai Tsuchiya plays the stranded woman, and Juwa plays the operator.

As the woman waits anxiously in relentless rain with no end in sight, Zurich quickly arrives and responds promptly.

The commercial expresses gratitude, describing how her anxiety gradually faded thanks to their swift support.

Because it’s grounded in a real customer’s experience, the ad conveys even more clearly just how reassuring Zurich’s response can be.

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