Lovely commercial jingle

Funny Commercial [June 2023]

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

These days, there are more and more commercials so captivating you can’t help but keep your eyes glued to the screen! June 2023 also saw a flood of memorable ads you’ll want to tell someone about.

We’ve picked out commercials packed with excitement—clever gimmicks, surprising story twists, and moments that’ll make you chuckle.

From “I saw that ad too!” to “Wow, I didn’t know this existed,” we’re sure you’ll enjoy them.

Funny commercials [June 2023] (1–10)

Meiko Gijuku “Summer Course” / “Summer’s Teeming Temptations” / “Transformation (Summer)” / “At the Beach” / “Cool Saboro”

15-sec TV commercial, Summer Course Edition

15-second TV commercial: 'Bustling Temptations of Summer' version

"Transformation (Summer)" 15-second TV commercial

"Cool Saboro" Version - 15 seconds

The series of Meiko Gijuku commercials featuring Saboro, the all-shadow figure, has become quite familiar.

With summer vacation approaching, various versions of Saboro appear and pour all their energy into cleverly luring students onto the path of slacking off.

In particular, in the “Summer’s Overflowing Temptations” version, there are tons of Saboros—will you be able to make it through this trap as they come at you in large numbers?

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Tokai Tsukemono “Nio-wana Kimchi” Edition

30-second non-smelling kimchi

Many people regularly buy kimchi as a trusty companion to their rice, right? For those who love kimchi but worry about the smell, there’s a commercial now airing that cleverly showcases the features of Tokai Pickles Co., Ltd.’s “Nio wana Kimchi” (Odorless Kimchi).

The idea of setting it in an interrogation room is pretty clever, isn’t it?

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Muten Kura Sushi: “Peak of the Season – Fatty Tuna and Eel Fair” ChapterDowntown

[Long ver. CM] Kura Sushi Commercial: Peak of the Season – Fatty Tuna and Eel Fair

Guaranteed to make you laugh is Kura Sushi’s “Peak of the Season: Fatty Tuna and Eel Fair” ad.

In it, Hitoshi Matsumoto of Downtown plays a taxi passenger, while Masatoshi Hamada plays the driver.

A comedic back-and-forth about sushi unfolds between them.

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