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Funny Commercials [July 2023]

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

In July 2023, did you ever find yourself laughing in front of the TV and saying, “This is hilarious!” after seeing a commercial? Lately, a stream of buzzworthy ads has been appearing—from humorous spots the whole family can enjoy to ambitious works that surprise viewers with fresh ideas.

We’ll take a closer look at these commercials packed with highlights from various angles, including music, direction, and storytelling.

Get ready for memorable ads that will make you want to ask someone, “Did you see that?”

Funny Commercials [July 2023] (1–10)

Calbee Potato Deluxe: “Deluxe’s Confusion” (version)Matsuko Deluxe

Potato Deluxe: “Deluxe’s Dilemma” Edition

In the Calbee Potato Deluxe commercial, Matsuko Deluxe appears in a nod to the product’s name.

It shows her sitting on a seesaw in a park with an elementary school student, and the surreal, funny exchange between the polite child and Matsuko is a highlight.

Also watch for the moment near the end when Matsuko, overwhelmed by how delicious Potato Deluxe is, clutches her head.

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Curry House CoCo Ichibanya: “Taste Report from the Heart – THE Beef Curry” EditionHiroki Yamada, Megane Taro

[Discontinued] CoCo Ichi Commercial: Heartfelt Food Report – THE Beef Curry Edition

This is a commercial introducing a new product from CoCo Ichibanya, a curry chain with many fans.

A senior sticks with their usual curry, while a junior tries a new one.

They’re doing a food review in their heads, but it seems the deliciousness even reaches the senior.

It’s a commercial that makes you want to go eat as you watch.

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Hirakawa Masako (Bōkarisuto: Sakata Mizumako)

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GlaxoSmithKline Kamtect “It’s a chewing laser” versionKazlaser

"It's a chewing laser" version (15 seconds)

A commercial for Kamtect starring Kazlaser from the comedy duo Maple Chogokin.

Someone calls out, “Kazlaser-san,” but he replies, “It’s ‘Kamu Laser’ (Chewing Laser),” and takes a bite out of an apple—so is he Kazlaser, or Kamu Laser? With his trademark blond hair and red outfit, even his bag is red, and the apple he bites is red too; it’s a full-on red ensemble.

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Funny Commercials [July 2023] (11–20)

Smaregi Apparel “Register Closing” Edition / “Sales Management” Edition / “Cashless” Edition

Ver.2 “Apparel – Cash Register Closing –” (15 seconds, subtitled version) [A register that makes money is Smaregi]

Ver.2 “Apparel – Sales Management Edition –” (15 sec, Subtitled Ver.) [A Profitable POS is Smaregi]

Ver.2 “Apparel – Cashless Edition –” (15 seconds, subtitled version) [A profitable register is Smaregi]

This commercial became a hot topic for the way the cute sales clerk, who cheerfully sees off customers, suddenly changes her attitude.

In every installment of the series, it’s thanks to Smaregi that the work has become easier and simpler.

It’s a very clear and comical commercial, isn’t it?

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Toyokumo Safety Confirmation Service 2 KANTAN Toyokumo “Infiltration ~No.1~” VersionNao Asahi

Kantantoyokumo “Infiltration ~No. 1~” Version, 30 Seconds, Subtitled ver.

A comical commercial where a male subordinate’s voice swaps with Noa Asahina’s.

It’s so entertaining you might forget it’s actually an ad for a safety check service.

Even the final “Let’s dance!” feels somewhat homey.

The Toyokumo pose might just become popular!

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Taki no namida pin ku

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Men’s RIZE “Laser ver.” / “Splash ver.” / “Group ver.” / “Compilation ver.”praying mantis

Men's RIZE × Kamaitachi CM 'Laser ver.'

Men’s Rize × Kamaitachi CM “Splash ver.”

Men's Rize × Kamaitachi CM 'Group ver.'

Men's Rize × Kamaitachi CM 'Compilation ver.'

This commercial stylishly promotes the men’s medical hair removal clinic “Men’s RIZE,” featuring the comedy duo Kamaitachi.

They confidently flow from the “RIZE Walk,” where they raise both arms to show off their well-groomed bodies, into the “Meme-dachi” pose, standing in the shape of the letter ‘Me.’ While conveying the confidence that rises from hair removal, the ad amusingly ends without a punchline, which somehow makes the laughter bubble up.

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LOCONDO “Undercover Investigation: On-site Report” VersionNana Katase

LOCONDO TV commercial: “Undercover Investigation – On-site Report Edition,” 30 seconds

This is a commercial for Locondo, the fashion e-commerce site known for the catchphrase “If you’re buying shoes, go with Locondo.” In the ad, Nana Katase goes undercover as a Locondo employee and introduces the brand’s many appealing features one after another.

With fun highlights like her posing high heels like a handgun and suspenseful, thriller-style direction, the CM is packed with entertaining moments.

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