Funny Commercial [August 2024]

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

As of August 2024, the world of TV commercials has become even more exciting.

Today’s buzzworthy ads are packed with highlights, from laugh-out-loud twists to inventive direction.

You’re probably finding more chances to chat with your family about “that hilarious commercial,” or get hyped with friends over “that one scene we loved!” Let’s take a closer look at the standout, entertaining commercials that are grabbing viewers’ hearts with unique ideas and bold expression.

Funny Commercials [August 2024] (1–10)

docomo ahamo “Even if you’re scared, move forward” versionBE:FIRST

[ahamo × BE:FIRST] TV commercial: “Even if you’re scared, move forward” 60-second version.

It’s a stylish video featuring the members of BE:FIRST that could be mistaken for a music video of the song.

With the theme “move forward even if you’re scared,” it portrays each member believing in themselves and pressing on, even when the path ahead is unclear.

The track that heightens the mood of the commercial is BE:FIRST’s “Blissful.” Its rhythm-forward, lighter sound is striking, bringing the vocals into sharper focus.

Because you can clearly hear each individual voice and their harmonies, the song also conveys the bond among the members.

Raise the rankinglower

kappamaki

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