[February 2026] Trending Latest Commercials

Sapporo Beer Sapporo Draft Beer Black Label “Committed to the deliciousness of the first sip.” Edition

Sapporo Draft Beer Black Label VP: "Committed to that delicious first sip."

This commercial highlights the dedication to that very first sip embodied in Sapporo Draft Beer Black Label, using close-up visuals of the beer.

The key point is that it tastes the same whether from a can or at a bar, expressing a commitment to delivering a first sip you can enjoy anywhere.

With shots of beer gleaming as it’s poured and its rich, foamy head, the close-up perspective builds anticipation and excitement.

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kappamaki

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Suzuki New Spacia Gear “God of Play: Smooth & Pumped-Up” VersionMuro Tsuyoshi

Spacia Gear TV commercial: “Gods of Play: Smooth & Hype” version

This is a commercial for the Spacia Gear, the sibling model of Suzuki’s popular kei tall wagon, the Spacia, perfectly suited for active outdoor fun.

This time, the concept is pushed to the forefront, showing a family heading out for a camping trip in their Spacia Gear.

Along with footage that naturally conveys its driving performance and interior comfort, the appearance of Tsuyoshi Muro as the “god of play” leaves a strong impression.

It’s a commercial that fully conveys the joy of going out for fun by car, so be sure to check it out.

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Hane Keisuke

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Daihatsu e-Hiject Cargo “Japan’s Working Electric Vehicle” Edition

TVCM e-HIJET Cargo “Japan’s Working Electric Vehicle” (15 seconds) Daihatsu Official

This commercial introduces Daihatsu’s e-HIJET Cargo by showing it through the people who love using it.

It conveys that the HIJET’s signature loading capacity is fully realized even as an electric vehicle, offering performance that supports working people.

It also depicts the driving range, communicating that it’s reliable enough for work.

By showing hardworking people smiling, the ad emphasizes comfortable driving and peace of mind.

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kappamaki

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Nissin Foods Nissin Donbei “Mornings go Don! Don-do-don!” EditionHollywood Zakoshisyoh

Nissin Donbei “Morning is Don! Don-do-don! Version” 30 seconds / Hollywood Zakoshisho

This commercial, featuring Hollywood Zakoshisyoh, is for Nissin’s Donbei, and the direction and song probably feel familiar, don’t they? In fact, it’s a parody—or rather a complete recreation—of Fujipan’s “Honshikomi” commercial! Hollywood Zakoshisyoh’s over-the-top performance, which you’d never expect to be recreating Yuki Matsushita from the Honshikomi ads, is guaranteed to make you laugh.

By the way, Fujipan’s official account brought up this ad on X, and among viewers there’s growing anticipation that “Fujipan might parody Nissin’s commercial next.”

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Hane Keisuke

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ECC “The future changes with words.” versionShohei Ohtani

ECC Corporate Ad “The future changes with words.” (30 seconds)

This commercial begins with a scene where Shohei Ohtani talks about how the successes he experienced as a child have shaped who he is today.

Titled “The future changes with words,” the ad features people studying English at ECC, set against narration that says, “Let’s start taking action now to become who we want to be.”

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Hane Keisuke

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Mori Juku “If you try, you can do it!” VersionAo Tanaka

[Web Commercial] Professional Soccer Player Ao Tanaka (Morijuku Alum) “You Can Do It!” Edition

Soccer player Ao Tanaka, who attended Morijuku during his school days, appears and looks back on that time.

Seeing him smile as he says he “studied with enjoyment” makes you imagine his memories at the cram school must have been wonderful.

Studying for entrance exams is, of course, about aiming to pass, but it’s also a great opportunity to build up effort and experience the feeling that “if you try, you can do it.” At the end of this commercial, there’s also a caption that introduces what Morijuku aims to provide.

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Hane Keisuke

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Shiseido ANESSA MEN × Yuto Horigome Multi-Control UV Gel “All set with just one.”Yuto Horigome

ANESSA MEN × Yuto Horigome Multi Control UV Gel “One bottle is all you need.” Version | Shiseido

This is a commercial introducing a multi-control UV gel that not only works as a sunscreen but also provides pore care and shine control at the same time.

While the product is presented through narration, footage of skateboarder Yuto Horigome’s performance plays in the background.

The ad stylishly promotes how you can easily care for your skin with this one product.

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Hane Keisuke

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