[March 2026] The Latest Trending Commercials

Hankyu Travel: “Every journey into just one journey.” (Commercial)

Hankyu Travel International “Turn every journey into the one and only journey.” 30-second version

This commercial portrays various people enjoying their travels and conveys Hankyu Travel International’s commitment to supporting those journeys.

The key point is the smiles of the travelers, and it also expresses a stance of being attentive to the many feelings associated with travel.

Further enhancing the joyful atmosphere depicted in the footage is JUJU’s rendition of “Love Me Tender.” The gentle sound with its soothing rhythm and the tender, conversational singing voice evoke a sense of relaxation.

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SoftBank: ‘Dad Becomes a Dancer’ EditionTHE JET BOY BANGERZ

SoftBank Commercial: "Dad Becomes a Dancer" Edition

This commercial conveys SoftBank’s ethos—that if you get moving, the scenery will change—through the figure of the father, who is also the mascot character.

In an unexpected twist, the father joins THE JET BOY BANGERZ’s dance, stylishly communicating the importance of taking on challenges with a touch of humor.

The track used to match the dance is “Dance of the Reed Flutes” from The Nutcracker, well known as a SoftBank CM song.

Although it’s a light piece that highlights the sound of flutes, when layered with the dance beat it comes across with a powerful rhythm.

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SoftBank “Once you move, the scenery changes.” ChapterRyuu (REAL AKIBA BOYZ)

SoftBank Commercial: “When you start moving, the scenery changes.”

This commercial conveys SoftBank’s stance that once you get moving, the view changes, portrayed through students who keep challenging themselves in the dance club.

It’s a story that captures youthful days gradually drawing closer to their dreams, and it also conveys the desire to support them through their daily challenges.

The song that further highlights the fresh yet powerful atmosphere depicted in the visuals is “Shine Out” by imase.

With its strikingly danceable beat and a structure that builds momentum toward the chorus, it evokes a positive, forward-looking attitude.

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Kracie Dear Beauté HIMAWARI Bloom Doll “For honest hair, every day.”Wakana Matsumoto

Dear Beauté HIMAWARI Bloom Doll “For naturally manageable hair every day.” 15 seconds

This commercial promotes the charm of Dear Beauté HIMAWARI’s Bloom Doll through narration by Wakana Matsumoto.

With a bright atmosphere centered on yellow and white, it conveys the importance of hair care and the positive emotional change it brings.

The song that accentuates the positive, sunny mood depicted in the visuals is Aimyon’s “Her Blue Sky.” Acoustic guitar, strings, and band sounds layer vibrantly, and that liveliness expresses a refreshing feeling and positive emotions.

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JR West Japan: Move, Curiosity. Towards where curiosity moves.

[Official] JR West: Move, curiosity. Toward where curiosity moves.

This is a JR West commercial that presents a range of Kansai travel plans all at once.

It highlights numerous sightseeing attractions—from entertainment and gourmet food to history—and encourages travel to Kansai with the tagline, “Follow where your curiosity leads.” The BGM for the commercial features “Starry Smile Story” by Kobukuro, a duo from Osaka.

Previously performed only at live shows, the song will be released digitally in March 2026, marking the 25th anniversary of their major-label debut.

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Hane Keisuke

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Universal Music Spring Songs Best 50 Brothers’ Story: ‘Collision’ EditionRen Nagase, Soya Kurokawa

Ren Nagase & Soya Kurokawa “#Spring Songs Best 50” – Brothers’ Story ‘Clash’ Version, 30 Seconds

Yorushika’s “Spring Thief” was released in 2012 and is a song that refreshingly sings of spring scenery and the changing of the seasons.

Its accents of acoustic guitar and piano are striking, and their layering with the band sound creates a sense of poignancy.

It evokes images of youth racing by, such as reflecting on the seasons as they pass.

The song was featured in UNIVERSAL MUSIC JAPAN’s “#Best 50 Spring Songs” commercial, used to highlight a youthful scene of conflict between siblings.

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Universal Music Spring Songs Best 50 Brothers’ Story: ‘Collision’ EditionRen Nagase, Soya Kurokawa

Ren Nagase & Soya Kurokawa “#Spring Songs Best 50” – Brothers’ Story ‘Clash’ Version, 30 Seconds

Yorushika’s “Haru” was released in 2024.

Along with various depictions of nature, it feels like a song that also portrays feelings for someone important.

Until the chorus, the rhythm stays steady, and combined with the strong, resonant guitar phrases, it evokes the image of walking.

When the chorus hits, the song opens up as if the scenery expands—this contrast is a key point, and together with its many devices, it’s a track that moves the heart.

It was also used in UNIVERSAL MUSIC JAPAN’s “#Top 50 Spring Songs” commercial, highlighting a youthful journey that pushes forward after overcoming conflicts.

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