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[March 2026] The Latest Trending Commercials

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

Have you ever found yourself suddenly captivated by a commercial while watching TV or browsing video sites? New commercials air every day, packed with appeal in short clips—star-studded casts, catchy songs that stick in your head, and stories that you can’t help but watch closely.

For those wondering, “Who was in that commercial?” or “I want to take my time and rewatch that ad I’m curious about,” this article offers a wide-ranging introduction to the latest commercials from March 2026.

You’re sure to find a CM that catches your eye, so be sure to check it out!

[March 2026] Trending Latest Commercials (1–10)

UCC Ueshima Coffee UCC TOTONOU by BLACK Sugar-Free “Totonou Me” Version

UCC TOTONOU by BLACK Unsweetened “Totonou Watashi” Version 15 Seconds

This is a commercial introducing TOTONOU, a rare product that’s both coffee and a Food with Function Claims.

It reportedly supports increased energy expenditure at rest, so many people who drink coffee every day may be thinking, “Maybe I should switch to this.” It’s an eye-catching ad for those who drink coffee daily and those who are concerned about their body shape.

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Suntory Jasmine Shochu “Matsurika” — “Because I want to stay with you a little longer”Haruna Kawaguchi

Jasmine Shochu “Matsurika” ‘Because I want to stay together a little longer’ Version 30 seconds Haruna Kawaguchi SUNTORY

This commercial promotes a relaxing time with Suntory’s jasmine shochu, Matsurika, conveyed through Haruna Kawaguchi.

It depicts what makes you want to drink it, strongly expressing how it supports fun moments with friends and times of relaxation.

The overlap with the gentle BGM and her soft smile also effectively highlights the drink’s mild, gentle flavor.

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CHANEL「ROUGE ALLURE VELVET LIMITED EDITION」

ROUGE ALLURE VELVET LIMITED EDITION

This is a commercial introducing CHANEL’s lipstick series titled ROUGE ALLURE VELVET.

It presents the color lineup and the impressions they convey, effectively communicating the shades and overall mood.

Coupled with the stylish use of both monochrome and color, the commercial leaves a very sophisticated impression.

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[March 2026] Trending Latest Commercials (11–20)

Kowa Synchron Kowa “Believe in Yourself” VersionShohei Ohtani

Synclon Kowa “Believe in Yourself” 30 seconds

This commercial introduces the variations of Synclo Kowa while showcasing a commitment to supporting sports from every angle.

In Active Mode, it boosts performance; in Cool Mode, it supports conditioning, and it conveys how these lead to results through the presence of Shohei Ohtani.

The imagery of defeating a monster also clearly evokes the effectiveness that leads to outcomes.

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Sky PerfecTV! There’s always something you want to watch: “Coming Home” versionMikako Tabe

[SkyPerfecTV CM] There’s kinda something I want to watch — Coming Home version, 30 seconds

This is a commercial that promotes the idea that with SKY PerfecTV! you’ll always find something you want to watch, conveyed through Mikako Tabe’s presence.

It shows Tabe casually turning on the TV and gradually becoming absorbed in the screen, which also communicates the wide range of channels and that there’s always a title that will catch your interest.

It also conveys the message that the first Sunday of every month is a free viewing day, offering a chance to discover what you love.

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Don Quijote: Whether it’s awesome or ordinary, it’s Donki in the end! “Awesome or Ordinary: Meat” EditionEita Nagayama

Don Quijote / Awesome or Ordinary: Meat Edition

This commercial conveys the kinds of products available at Don Quijote through the figure of Eita Nagayama enthusiastically praising its appeal.

While it mainly introduces quirky items like shiitake snacks, it also depicts the store’s broad selection, noting that you’ll find ordinary items like regular meat on the shelves when you visit.

The subtly perfect expression he makes when it’s cheerfully pointed out that they’ve got normal stuff too adds a distinctly comedic vibe.

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Recruit Hot Pepper Beauty “If you’re going to change, use spring as your excuse.” EditionFuku Suzuki, Mumeixxx

[HOT PEPPER Beauty] ~If you’re going to change, let spring be your excuse. Version_30 seconds~

This is an introduction to Hot Pepper Beauty’s spring campaign supporting first-time visits to hair salons—a commercial that conveys the idea of transforming yourself.

It portrays a man nervous about his first salon visit, watched over by Fuku Suzuki and Mumeixxx, who empathize with his anxiety while praising his courage to take on the challenge.

With its springtime theme of new beginnings, the content also conveys a refreshing and positive feeling.

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