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[March 2026] The Latest Trending Commercials

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

Have you ever found yourself suddenly captivated by a commercial while watching TV or browsing video sites? New commercials air every day, packed with appeal in short clips—star-studded casts, catchy songs that stick in your head, and stories that you can’t help but watch closely.

For those wondering, “Who was in that commercial?” or “I want to take my time and rewatch that ad I’m curious about,” this article offers a wide-ranging introduction to the latest commercials from March 2026.

You’re sure to find a CM that catches your eye, so be sure to check it out!

[March 2026] Trending Latest Commercials (41–50)

ITO EN Relax JASMINE “A single scent can change your day.” versionMizuki Hanayama

Relax JASMINE “Today, a single scent can change everything.” TV commercial | Ito En

This Relax JASMINE commercial features striking footage of Mizuki Hanayama, who is active as an actress and model.

Hanayama, dressed in a flower-inspired outfit, leaves a strong impression, resulting in a simple yet impactful visual.

The BGM is izna’s “Love All,” their first single released for the Japanese market by the Korean group.

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Sukiya: “Today, too, is a fall-apart-tender kind of day.”Fumiya Takahashi

[Sukiya] Charcoal-Grilled Fall-Apart Chicken Curry CM “Another Tender Day Today.” (Horizontal 30s)

This is a commercial introducing the Charcoal-Grilled Fall-Apart Chicken Curry topped with bone-in chicken, renowned for its tender, fall-apart texture.

It features Fumiya Takahashi eating the dish, and the way he enjoys it is sure to whet our appetites as we watch.

The CM’s BGM is Tota’s “Nantomo Omottenai” (“I Don’t Feel Anything”), whose lyrics depict an unrequited love that seems impossible to confess—something many viewers will likely relate to.

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Suntory Non-Alcohol Tavern “Nothing goes better with a meal.”Susumu Terajima, Kasumi Mori

Non-Alcohol Tavern “Nothing pairs better with a meal.” 15 seconds Susumu Terajima Kasumi Mori SUNTORY

This commercial brightly conveys, through Susumu Terajima, that the crisp taste of Non-Al Sakaba pairs perfectly with meals.

Terajima appears as a restaurant staff member, serving various dishes while singing, drawing customers in to express how delicious everything is.

Supporting the excitement of these scenes is a parody of Daiji MAN Brothers Band’s “Sore ga Daiji,” sung together by Terajima and the customers.

Preserving the fun vibe of the original song, it powerfully showcases Non-Al Sakaba’s appeal as a great match for food.

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Kao Merit “First Shampoo”

Kao Merit “First Shampoo” CM

The Meritto commercials are becoming known for their animated spots featuring the memorable singing voices of small children.

Among them, this one introduces Meritto Kids, a version for children.

It highlights that the foam comes out ready-made, making it easy for little kids to use.

The BGM features “Gips,” one of Ringo Sheena’s signature songs.

Although it’s originally a love song, when paired with this footage, it feels like it’s singing about the love between parent and child.

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Asahi Soft Drinks Mitsuya Cider “Drink in the blue sky.” versionErika Ikuta

Mitsuya Cider CM “Drink in the Blue Sky.” version, 15 seconds, Erika Ikuta

When it comes to Erika Ikuta, some of you might picture her showcasing her singing voice in commercials.

In this particular ad, she covers SUPER BEAVER’s Aoi Haru.

It’s arranged in a refreshing piano-rock style that perfectly matches the youthful imagery of the commercial and the crisp taste of Mitsuya Cider.

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Y!mobile “18 Years Scroll” EditionTakeshi Tsuruno, sound

Y!mobile 「18 Years Scroll」

This commercial featuring Takeshi Tsuruno and his daughter Oto is so touching that it naturally brings tears to your eyes.

The ad is filled with photos and videos of Oto taken by Tsuruno, all shot on a smartphone, and through the depiction of her growing up, it highlights how irreplaceable smartphones are as something that’s always by our side.

The background music is a cover of the classic “BABY BABY” by GING NANG BOYZ, performed by Arata Manako.

The arrangement, which ebbs and flows in step with the ad’s progression, is so moving it might just make you cry.

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Suntory NOPE “Guilty Prison”Toma Ikuta, Oji Suzuka, Antony

NOPE “Guilty Prison” Version 30 Seconds SUNTORY

Set in a prison, this commercial—dubbed “Guilty Soda”—is an ad for nope.

Veteran inmate Antony asks Oji Suzuka, who’s just been locked up, “What’d you do to end up here?” Suzuka replies, “I’m guilty of eating ice cream in the middle of the night.” In fact, this prison houses people who’ve given in to everyday temptations.

Then Toma Ikuta appears, ravenously chowing down on fast food and chips.

The concept of nope—“It’s okay to do something sinful when you lose to your appetite!”—is expressed perfectly.

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