[March 2026] The Latest Trending Commercials

Sapporo Beer: Robust Taste — What does “robust taste” mean? “Debut” versionYuya Yagira

Sapporo Bold Taste <Ultra Sugar-Free> What does “bold taste” mean? Debut Chapter

This is a commercial introducing Sapporo Beer’s “Sour Nomigotae,” said to be crafted with a focus on a satisfying drinking experience.

Yuya Yagira ponders the question, “What does ‘nomigotae’ (drinking satisfaction) mean?” and then experiences the answer for himself by actually drinking it.

The direction of the ad, which essentially says “You’ll understand once you drink it,” really raises expectations, doesn’t it?

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Hane Keisuke

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Suntory The Premium Malt’s Master’s Dream “Grain’s Character” Edition

The Premium Malt’s Master’s Dream “Grain’s Character” Version 60 Seconds Suntory Commercial

This commercial expresses the dedication to barley embodied in The Premium Malt’s Master’s Dream through a unique worldview.

The individuality of the barley is a major theme, conveying a striving spirit that discerns each grain’s character to achieve the ultimate flavor.

The grand visuals charging toward that ideal are further accentuated by a piece specially composed for this by Joe Hisaishi.

Its structure, which gradually builds in strength, is striking, and the sweeping development that follows conveys an expansive sense of scenery.

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kappamaki

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Specialized School HAL “Don’t Run from What You Love” Version

Specialized School HAL 2026 Web Movie “Don’t Run from What You Love”

This is the promotional commercial for HAL Vocational School’s 2026 academic year.

The visuals, which evoke the world of Neon Genesis Evangelion, are striking, aren’t they? A girl with “PROTOTYPE” written on her chest undergoes maintenance, and the catapult launches her onto a large stage.

The video imagines students learning at a vocational school and then taking off into society, conveying a message encouraging them to throw themselves wholeheartedly into what they love.

The BGM features the song “Error Song,” written by TAKU INOUE specifically for this commercial.

While the track’s tight beat and electro sound are compelling, KAFU’s delicate vocals are also wonderful.

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Hane Keisuke

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Hotto Motto Haruka Kitaguchi “ALIVE” Version / “CHALLENGE” VersionHaruka Kitaguchi

Hotto Motto TV commercial “ALIVE – Kitaguchi Athlete –” version

Hotto Motto TV Commercial: “CHALLENGE -Kitaguchi Athlete-”

This commercial conveys the idea that Hotto Motto is perfect for sports competitions and events, supporting those who are giving their all from the inside out.

It mainly depicts Haruka Kitaguchi enjoying a bento, and her smile communicates satisfaction with both the taste and the generous portions.

The visuals convey a positive, forward-looking attitude, showing how it helps build up the strength needed to take on challenges.

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kappamaki

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Morinaga Seika ICE BOX “It’s way too hot today!” version / “I’m the grapefruit ice ICE BOX” versionYuma Uchida

[Yuma Uchida] It’s way too hot today! [Ice Box] 15 seconds (with subtitles)

[Yuma Uchida] “Me, the Grapefruit Icebox” Version [ICE BOX] 15 seconds (with subtitles)

This commercial portrays situations and ways to enjoy Icebox that are a perfect fit, clearly highlighting its appeal.

It refreshingly conveys, along with Yuma Uchida’s narration, how it can instantly cool you down when it’s hot and how pairing it with drinks broadens the range of flavors.

The brisk narration also effectively communicates that it’s something you can enjoy casually.

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kappamaki

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Kagome Tomato Ketchup Doraemon “Grilled Ketchup Egg Rice” Version / “Grilled Ketchup Egg Bread” VersionHashiyasume Atsuko

Kagome Tomato Ketchup TV Commercial: Doraemon (Grilled Ketchup Egg Rice) Version, 15 Seconds

Kagome Tomato Ketchup TV Commercial “Doraemon (Grilled Ketchup Egg Bread)” 15 seconds

These are two commercials that promote how ketchup becomes more delicious when heated.

Atsuko Hashiyasume, a former member of BiSH, appears and is shown quickly making Yaki-Kecha Tamago Gohan (grilled-ketchup egg rice) and Yaki-Kecha Tamago Pan (grilled-ketchup egg bread) for breakfast.

The way the ketchup sizzles and thickens as it cooks looks incredibly tasty—many viewers probably thought, “I want to try that!”

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Hane Keisuke

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Tokyo Metro Challenge: “Let’s Give a Treat to the Pony!” / “Let’s Make a Bouquet That Stays Beautiful Forever!”Kasumi Arimura

Challenge 669: Let's give treats to the pony!

Challenge 670: Let's make a bouquet that stays beautiful forever!

This is a commercial themed “Find my Tokyo,” portraying Kasumi Arimura arriving at a Tokyo Metro station and showcasing the appeal of the surrounding area.

Here, it closely follows her challenges at Kasai Station, showing her enjoying attempts to feed a pony a snack and to create a bouquet that stays beautiful for a long time.

Although there are moments when things don’t go smoothly, her smile lasts to the end, and her positive attitude comes through clearly.

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kappamaki

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