Lovely commercial jingle

A compilation of Aiful commercials: introducing ads with a uniquely captivating world view

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

Aiful’s commercials became a hot topic in the 2000s with the catchphrase “What should we do? Aiful,” featuring the Chihuahua Kuu-chan.

More recently, commercials with a unique worldview starring Mao Daichi and Hiroki Konno have been airing.

Daichi’s line, “Is there love in that?” is striking, and many viewers can’t help but watch closely.

In this article, we’ll introduce Aiful’s commercials, both old and new.

Be sure to find your favorite one!

Aiful Commercial Roundup: Introducing Commercials with a Distinctive Worldview (21–30)

Aiful ‘Conductor’ EditionMao Daichi, Hiroki Konno

AIFUL 'Conductor' TV Commercial [Official]

In the fifth installment of the series, the proprietress appears as a train conductor.

On the train, Mr.

Konno is sitting and enjoying a mobile game, while an elderly person stands in front of him.

Unaware and absorbed in his game, Mr.

Konno is admonished by the proprietress-turned-conductor.

Although Mr.

Konno is shocked that she suddenly became a conductor, the commercial ends with a scene of him awkwardly giving up his seat.

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In conclusion

Speaking of Aiful commercials, the delightful banter between Mao Daichi and Hiroki Konno really stands out. Sometimes they’re samurai, sometimes bus guides, and even a gorilla—the unexpected twists and the familiar line, “Is there love in that?” leave a lasting impression. Let’s look forward to seeing new versions of the landlady in the future, too.