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[Promise Commercials] Popular and Historical Commercials Summary [2026]
Promise commercials have been produced over many years since around 2000.
Even in recent years, a variety of commercial series have aired, and many feature humorous direction as a key attraction.
Past commercials have also drawn attention by casting popular actresses and actors.
In this article, we’ll introduce Promise commercials all at once—from those currently on air to those from the past.
We’ll present each commercial while touching on information about the cast, so please take a look.
[Promise Commercials] Popular and Historical Commercials Summary [2026] (1–10)
The ‘Why a House that Obsesses Over Seconds’ editionNaoki Tanaka, Rei Okamoto, Naomi Nishida
In the “Why the Obsession with Seconds?” commercial, everything gets done in mere seconds.
The cast features familiar faces from Promise’s commercials: Naoki Tanaka of Cocorico, Naomi Nishida, Junpei Mizobata, and Rei Okamoto.
Each of them wakes up in seconds, gets ready in seconds, prepares breakfast in seconds—basically, they do everything in seconds.
The reason? Because the preliminary screening for Promise’s App Loan can be completed in an astonishing 15 seconds! In the ad, Tanaka, who plays the dad, also makes latte art featuring a drawing of his family in seconds, and does the cleanup in seconds too—earning a swoon from Nishida, who plays the mom.
PROMISE: “Employee Interview” VersionBakarhythm
In the Promise commercial “Conversation with an Employee,” a Promise staff member and the commercial’s character, Bakarhythm, talk about money matters, expressing their desire to use that knowledge to support customers.
The tagline “We promise customer first” is very reassuring.
PROMISE “Exercise” VersionRei Okamoto, Jumpei Mizobata, Naomi Nishida, Naoki Tanaka, Shozo Endo
A character introduces Promise’s App Loan in a commercial with a humorous, family-at-home vibe.
This time, it shows someone exercising while watching a computer, with quirky movements and an instructor’s appearance adding to the fun.
Another highlight is the casting: Naoki Tanaka plays the father, Nanta, and Shozo Endo plays the instructor—bringing the comedy duo Cocorico together.
The ad also spotlights the lively, cheerful mood by having Naoki Tanaka perform one of Shozo Endo’s signature gag moves.
Promise: “Presentation to Employees” EditionBakarhythm
This commercial conveys the excitement of Promise reaching its 60th anniversary, while also expressing the company’s intention to remain customer-first going forward.
It features Bakarhythm presenting the 60th anniversary to employees, and through the back-and-forth with participating staff, it portrays each person’s thoughts.
It highlights a commitment to standing by users in each field—such as customer support and financial literacy seminars—and you can feel a strong sense of hope for the future in its assertive message.
Beyond the desire to continue supporting customers, the commercial also warmly conveys sincere gratitude for the support that has brought the company this far.
PROMISE: “With the App Loan, you don’t have to worry about the time—available 24 hours.” (version)Junpei Mizobata / Rei Okamoto / Naomi Nishida
The commercial “With the App Loan, You Don’t Have to Watch the Clock 24/7,” featuring Naoki Tanaka of Cocorico, Naomi Nishida, Junpei Mizobata, and Rei Okamoto as a family.
During the hectic moments before heading out, Dad, Mom, and the older brother can’t get their hairstyles right.
While the three of them are frantically pressed for time, the spot contrasts that with Promise’s app loan, which lets you apply and make repayments whenever you like—an app that frees you from watching the clock.
And when their hairstyles finally come together, all three end up with uniquely quirky looks full of things to poke fun at.
Promise “Light and Free” Version
The word “Promise” appears in simple lettering, and then a woman bursts through it with a roar, full of energy and a beaming smile.
She dances with high spirits, and as more people appear, everyone dances and vigorously throws things away—computers, cards, watches—tossing them aside with almost satisfying abandon.
People from various professions join in, and by the end, even the bystanders get swept up, dancing and having fun.
The message is that with the Promise app loan, all you need is the app.
It’s a commercial that leaves you feeling refreshed after watching.
Promise “Why the App” Version
The PROMISE App Loan commercial, “Why Are There So Many Apps?”, features Junpei Mizobata playing the big brother in the PROMISE family.
The brother wonders why there are so many useful apps appearing one after another in everyday life.
Then the ad introduces one of those convenient apps: the PROMISE App Loan.
It explains that you don’t need a card and you can easily use it at Seven Bank ATMs.
The brother, having discovered yet another handy app, looks absolutely delighted!