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[Promise Commercials] Popular and Historical Commercials Summary [2026]
Promise commercials have been produced over many years since around 2000.
Even in recent years, a variety of commercial series have aired, and many feature humorous direction as a key attraction.
Past commercials have also drawn attention by casting popular actresses and actors.
In this article, we’ll introduce Promise commercials all at once—from those currently on air to those from the past.
We’ll present each commercial while touching on information about the cast, so please take a look.
[Promise Commercials] Popular and Historical Commercials Summary [2026] (1–10)
PROMISE: “Employee Interview” VersionBakarhythm
In the Promise commercial “Conversation with an Employee,” a Promise staff member and the commercial’s character, Bakarhythm, talk about money matters, expressing their desire to use that knowledge to support customers.
The tagline “We promise customer first” is very reassuring.
Promise: “Presentation to Employees” EditionBakarhythm
This commercial conveys the excitement of Promise reaching its 60th anniversary, while also expressing the company’s intention to remain customer-first going forward.
It features Bakarhythm presenting the 60th anniversary to employees, and through the back-and-forth with participating staff, it portrays each person’s thoughts.
It highlights a commitment to standing by users in each field—such as customer support and financial literacy seminars—and you can feel a strong sense of hope for the future in its assertive message.
Beyond the desire to continue supporting customers, the commercial also warmly conveys sincere gratitude for the support that has brought the company this far.
The ‘Why a House that Obsesses Over Seconds’ editionNaoki Tanaka, Rei Okamoto, Naomi Nishida
In the “Why the Obsession with Seconds?” commercial, everything gets done in mere seconds.
The cast features familiar faces from Promise’s commercials: Naoki Tanaka of Cocorico, Naomi Nishida, Junpei Mizobata, and Rei Okamoto.
Each of them wakes up in seconds, gets ready in seconds, prepares breakfast in seconds—basically, they do everything in seconds.
The reason? Because the preliminary screening for Promise’s App Loan can be completed in an astonishing 15 seconds! In the ad, Tanaka, who plays the dad, also makes latte art featuring a drawing of his family in seconds, and does the cleanup in seconds too—earning a swoon from Nishida, who plays the mom.
PROMISE “Exercise” VersionRei Okamoto, Jumpei Mizobata, Naomi Nishida, Naoki Tanaka, Shozo Endo
A character introduces Promise’s App Loan in a commercial with a humorous, family-at-home vibe.
This time, it shows someone exercising while watching a computer, with quirky movements and an instructor’s appearance adding to the fun.
Another highlight is the casting: Naoki Tanaka plays the father, Nanta, and Shozo Endo plays the instructor—bringing the comedy duo Cocorico together.
The ad also spotlights the lively, cheerful mood by having Naoki Tanaka perform one of Shozo Endo’s signature gag moves.
Promise: “With the app loan, no card is needed” versionRei Okamoto, Naoki Tanaka, Naomi Nishida
This commercial, which begins with the line, “Why do cards keep piling up like this?”, features Jumpei Mizobata, Rei Okamoto, Tanaka from Cocorico, and Naomi Nishida.
The ad is part of a series depicting a family of four plus the older brother’s girlfriend, with Jumpei Mizobata and Rei Okamoto playing siblings.
It shows Jumpei Mizobata feeling bewildered when, while looking up information about an app-based loan on his smartphone, a promotional video pops up featuring his younger sister.
PROMISE “Why Cashless” version
Junpei Mizobata appears as the big brother of the “Promise Family” in Promise’s web commercial, “Why Cashless?”.
The brother, fully assuming the role of a super capable and ultra-cool guy, seems to make all sorts of purchases and transactions cashlessly.
It then introduces that with the Promise App Loan, you can also transact cashlessly and even load funds onto a prepaid card.
It’s a commercial you can enjoy watching Mizobata nail the role of a cool, competent big brother using cashless services—all the way through to the very end.
Promise: “Why Popular Shops?” version
This is the Promise “Why Family” series commercial titled “Why Is That Shop Popular?” featuring Rei Okamoto playing the cute younger sister, Kana.
In this series, the Why Family questions things that make you go “Why?”, and there are surely many moments where you’ll think, “Ah, I know exactly what you mean!” This time, it’s about why we can’t help but be curious about shops with lines of people.
You probably can’t just walk past a place with a long line either, right? Even if you don’t join the line, you’ll at least check what kind of shop it is (lol).
In the end, Kana-chan ends up at the very back of the line.
