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[Promise Commercials] Popular and Historical Commercials Summary [2026]

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

Promise commercials have been produced over many years since around 2000.

Even in recent years, a variety of commercial series have aired, and many feature humorous direction as a key attraction.

Past commercials have also drawn attention by casting popular actresses and actors.

In this article, we’ll introduce Promise commercials all at once—from those currently on air to those from the past.

We’ll present each commercial while touching on information about the cast, so please take a look.

[Promise Commercials] Summary of Popular and Past Commercials [2026] (21–30)

Promise ‘Zero Boom’ EditionJunpei Mizobata, Rei Okamoto, Naoki Tanaka, Naomi Nishida

[Official PROMISE] TV Commercial 'Zero Boom' 30-Second Version

In this commercial where everything from the candy bag and magazine cover to the headphone design features the number “0,” we’re seeing PROMISE’s “Zero Boom” spot.

They’re playing on the fact that first-time contracts come with zero interest for up to 30 days.

The ad stars Junpei Mizobata, Rei Okamoto, Tanaka from the comedy duo Cocorico, and Naomi Nishida.

Junpei Mizobata, playing the older brother, is shocked when his younger sister appears on the TV screen.

While saying, “No way…,” he’s still pretty suspicious that it might actually be his sister making her TV debut.

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Promise “Everything’s OK” Version

[Official PROMISE] Web CM 'Everything's OK' Version - 52 Seconds

This is a very simple Promise commercial titled “Everything’s OK.” There’s no narration; instead, the visuals switch at a satisfying pace in sync with an energizing BGM.

It explains the benefits of Promise’s app-based loan, and thanks to the illustrations and animations, it’s actually easier to understand than just hearing information.

The ad conveys that you don’t need hassle like a computer or a card—everything can be done with just the app.

The tagline, “Today’s convenience, tomorrow’s common sense,” makes a strong impact.

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[Promise Commercials] Popular and Historical Commercials Summary [2026] (31–40)

Promise More! Service Improvement Committee PROMISE “Thinking 24 Hours” VersionSaki Aibu

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This is a commercial that spotlights the efforts of the women employees at Promise—More of that kind of CM! The Service Improvement Committee: “Thinking 24/7” edition.

Led by Saki Aibu, the team includes members from PR, Sales, the Call Center, and Planning.

Not only while they’re at work, but even during breaks and after they return home, they’re thinking, “What can we do for our customers?” You’d think they don’t have to go that far, but when you’re relaxing at home or doing some stretches, great ideas can suddenly pop into your head, you know? (laughs)

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In conclusion

In addition to the “Promise-go Ikku” series featuring Mr. Hamada, we introduced a full lineup of Promise commercials, from the humorous and popular “Naze Ie” series to past ones starring popular actresses. You may have come across some nostalgic commercials you hadn’t seen in a while. Please take this opportunity to check out the various Promise commercials.