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[Promise Commercials] Popular and Historical Commercials Summary [2026]

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

Promise commercials have been produced over many years since around 2000.

Even in recent years, a variety of commercial series have aired, and many feature humorous direction as a key attraction.

Past commercials have also drawn attention by casting popular actresses and actors.

In this article, we’ll introduce Promise commercials all at once—from those currently on air to those from the past.

We’ll present each commercial while touching on information about the cast, so please take a look.

[Promise Commercials] Popular and All-Time Commercials Compilation [2026] (11–20)

Promise ‘National Tour’ VersionShosuke Tanihara / Ryo Katsuji / Tokio Emoto

[Promise] National Tour Version / 15 seconds

In the Promise commercial “National Tour,” Ryo Katsuji and Tokio Emoto play musicians under the unit name Promise.

Shosuke Tanihara appears as the producer, and Kanna Mori as the manager.

After they land a nationwide tour, Katsuji presses the producer, asking if they’re just the opening act.

He insists they’re ready to headline anytime.

The producer initially snaps back, “Anytime, you say?” but quickly takes it back, praises them as wonderful, and declares, “You really are Promise,” leading to a puzzling exchange.

The story overlaps Promise, which lets you apply for a card anytime, with the music unit Promise, which can perform a solo show anytime.

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Promise “The Why of No-Makeup” version

[PROMISE Official] Web CM 'Why No Makeup?' 15 seconds

Rei Okamoto, who plays the younger sister in the Promise Family, appears in Promise’s web commercial “Why No Makeup?” Throughout the CM, Okamoto keeps her face covered with her hands.

She peeks through her fingers now and then, but you can hardly see her face.

The reason? She’s barefaced! It highlights that all-too-relatable problem of running into someone you know precisely when you’re not wearing makeup.

But with Promise’s App Loan, everything can be done in the app, so you can feel at ease even without makeup! Okamoto keeps her face hidden right to the end, and she almost slips out of frame by the final shot…

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PROMISE Money Advisor PROMISE “Women Employees” VersionYumi Seino

Promise TV commercial - Money Advisor - Female Employee Version

The role played by model Yumi Seino is that of a female employee known as a money advisor.

It’s a profession that offers consultations on deposits and proposes transactions involving financial products tailored to each client.

The message highlights that they are a reassuring presence you can consult about many things.

This level of attentive support might be something unique to the Sumitomo Mitsui Banking Group!

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PROMISE “Women Staff” editionWaka Inoue

Waka Inoue’s Promise Cashing Commercial – Women Staff Version –

This is a commercial for Promise’s cash advance service featuring Waka Inoue.

It introduces a hotline that offers telephone consultation 24 hours a day, year-round.

Waka Inoue plays a female call center employee, and the ad portrays her providing courteous support.

For users, such attentive service is very reassuring.

The music is by Sutherland, a rock band that had just made their major-label debut at the time.

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Promise: ‘The Old Man and the Princess’ VersionAiri Mita, Koji Kikuchi

Around 2000 commercial: Airi Mita, Koji Kikuchi, Promise — The Old Man and the Princess

This is a consumer finance commercial for Promise from around the year 2000.

It features Airi Mita and Koji Kikuchi, playing the roles of a princess and her elderly attendant.

You don’t see it anymore, but back then the “yellow sign Promise” template—considered a symbol—appears in the ad.

The first half highlights that you can get advice on how to borrow and repay, and the second half provides information about the Promise JCB card, which could be issued on the spot at the store.

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Hirata Hiroyasu

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Michael Tomioka

Promise Michael Tomioka 30-sec TV commercial, 1996

It’s a commercial where Michael Tomioka plays the “Irasshai Machine,” singing a cheerful original song.

The ad highlights the strength of being able to sign up quickly with simple steps, putting it to music for emphasis.

Lately, many finance-related commercials focus on trust and reassurance, so this pun-filled, humor-heavy spot really stands out.

Maybe that’s just the times we live in (haha)?

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[Promise Commercials] Summary of Popular and Past Commercials [2026] (21–30)

PROMISE Money Advisor PROMISE “Male Employee” EditionTomofumi Okumura

PROMISE TV Commercial: Male Money Advisor Employee Version (15 seconds)

The man playing the money advisor who supports customers is actor Tomofumi Okumura.

His gentle way of speaking and sincere demeanor, along with his refreshing smile, convey a sense of reassurance! For companies dealing with money, such as cash advances, trust and peace of mind are crucial, so this commercial leaves a very positive impression.

The direction of having the characters talk on the street also makes it stand out and catch the eye.

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