RAG MusicCM
Lovely commercial jingle

Complete collection of car commercials and commercial songs. A comprehensive showcase of CM/ads and CM songs for domestic and foreign car brands.

When you watch TV, you probably see a lot of commercials, and among them, car commercials are especially frequent, aren’t they?

That’s no surprise—there are eight manufacturers whose ads are commonly seen in Japan, and when you add overseas brands to the mix, it’s only natural that you’ll come across car commercials often.

What’s more, each manufacturer chooses music that perfectly fits their commercials, and each of those songs often becomes a hot topic with people asking, “Whose song is that?”

In this article, we’ll introduce those buzzworthy car maker commercials along with the songs featured in them.

You’re likely to find a commercial you happened to see—or a catchy song you heard in one of them.

Let’s dive right in.

Volkswagen (1–10)

Volkswagen “The new Golf” version

Go The DistanceDEAN FUJIOKA

DEAN FUJIOKA & The Record of Concealment – “Go The Distance – JP Ver.” (Official Promotion Video)
Go The DistanceDEAN FUJIOKA

This commercial showcases what Volkswagen’s new Golf is like through Dean Fujioka’s driving.

With footage of the car speeding through bright, open scenery, it emphasizes a refreshing yet powerful drive.

The song used is “Go The Distance.” Its sound and vocals have a distinctive floating feel and a sense of tension, yet they also convey a positive vibe—like charging forward.

Volkswagen New Golf “People” Version

Peace and highlightSazan Ōrusutāzu

Southern All Stars – Peace and Highlight [Official Music Video]
Peace and highlightSazan Ōrusutāzu

A band beloved across generations, Southern All Stars released their 54th single in 2013, which was used as the theme song for Volkswagen’s “New Golf” commercial.

Mr.

Kuwata himself appeared in the ad and was driving.

It’s not just the signature Southern sound—despite being thoroughly pop, it’s profoundly deep! As the title “Peace and Highlight” suggests, the lyrics carry a wish for peace, a message that makes you think in any era and even feels heroic.

It’s a wonderful number that makes you want to cherish the small, everyday things you love.

Volkswagen RoboBoy

SunnyBoney M

Boney M.

was a disco band from Germany active in the 1970s and ’80s, known for hits like “Rasputin.” This song is one they covered; the original was released by Bobby Hebb in 1966.

He wrote it while thinking of his late brother.

In Boney M.’s cover version, you can enjoy the cool vibe of classic disco sound.

Audi (1–10)

Audi Q6 Sportback e-tron / Audi A6 e-tron “New e-tron models arriving one after another” edition

MomentsElderbrook

Elderbrook – Moments (Official Video)
MomentsElderbrook

This is a commercial that coolly showcases the stylish design and performance of Audi’s Q6 Sportback e-tron and A6 e-tron.

It conveys that they’re not just stylish on the outside but on the inside as well, with a ride that perfectly matches—expressed through scenes of them speeding along.

The song that further accentuates the stylish atmosphere depicted in the visuals is “Moments” by Elderbrook.

With its airy, cool sound and vocals, it conveys an exciting sense that something new is beginning, stemming from its unique world view.

Mercedes-Benz (1–10)

The EQC

Blinding LightsThe Weeknd

The Weeknd – Blinding Lights (Official Video)
Blinding LightsThe Weeknd

Blinding Lights is a song that consciously draws heavily on 80s disco music.

It was released in 2019 by The Weeknd, an R&B singer from Canada.

From the moment the catchy synthesizer melody—one listen and it sticks in your head—kicks in, it whisks you away to a stylish, nighttime cityscape.

Its sense of speed makes it especially perfect for car commercials, almost as if you’re out driving.

The song’s similarities to a-ha’s Take On Me have also made mashups of the two tracks popular.

The new GLB

My GirlStevie Wonder

The commercial for “The new GLB” portrays a father and daughter’s dreams brought to life by a Mercedes-Benz.

The commercial’s song that colors their wonderful relationship is Stevie Wonder’s “My Girl.” Originally by the American R&B group The Temptations, this track—featured on the album “My Cherie Amour,” titled in Japanese as “愛するあの娘に”—has been covered by many artists besides Stevie Wonder.

Its lyrics, which depict the pure feelings of first love inspired by meeting a special girl, gently warm the heart.

The new A-Class “The Funny Guy” version

Original songSeiho

A commercial for the new A-Class featuring voice actress Masako Nozawa—famous for playing Son Goku in Dragon Ball.

While Nozawa-san and the Mercedes voice assistant exchange comedic banter, a poppy EDM-style melody plays in the background.

It’s striking how a sparkling tone comes in at just the right moment when the car’s name is introduced at the end of the ad! Paired with the simple visuals, this stylish, modern melody gives the car an even cooler, more sophisticated image.