RAG MusicCM
Lovely commercial jingle

Complete collection of car commercials and commercial songs. A comprehensive showcase of CM/ads and CM songs for domestic and foreign car brands.

When you watch TV, you probably see a lot of commercials, and among them, car commercials are especially frequent, aren’t they?

That’s no surprise—there are eight manufacturers whose ads are commonly seen in Japan, and when you add overseas brands to the mix, it’s only natural that you’ll come across car commercials often.

What’s more, each manufacturer chooses music that perfectly fits their commercials, and each of those songs often becomes a hot topic with people asking, “Whose song is that?”

In this article, we’ll introduce those buzzworthy car maker commercials along with the songs featured in them.

You’re likely to find a commercial you happened to see—or a catchy song you heard in one of them.

Let’s dive right in.

Volkswagen (1–10)

Volkswagen The new Volkswagen Polo

Lonely BoyThe Black Keys

The Black Keys – Lonely Boy [Official Music Video]
Lonely BoyThe Black Keys

This bluesy track with its roaring guitar sound is The Black Keys’ “Lonely Boy.” Released in 2011, it went on to earn a Grammy nomination and catapulted them into stardom.

The distortion-laced vocals and old-school instrumental tones are especially irresistible for garage rock fans.

Despite its vintage sound, the song itself isn’t as heavy as older rock, making it very easy to listen to!

Audi (1–10)

Audi RS 6 Avant Debut

EverythingSean Christopher

Sean Christopher – Everything
EverythingSean Christopher

This track, with its mysterious, ruggedly cool vibe, is called “Everything.” It was featured in an Audi RS Avant commercial.

It’s a song released in 2013 by singer-songwriter Sean Christopher.

The bluesy guitar paired with the languid vocals pulls you right into its world.

It swells all at once, then settles—those dynamic shifts throughout are irresistible.

It’s especially recommended if you’re looking for something like Michael Bublé’s rendition of “Feeling Good.”

Audi R8 Spyder “R8 Spyder quattro”

OtowaSakamoto Ryuichi

Ryuichi Sakamoto, a world-renowned musician known for his energetic range of activities.

The piece “Otowa” was chosen as the theme for the commercial of Audi’s sports car, the R8 Spyder.

It is included on the compilation album “Year Book 2005–2014,” which gathers previously unreleased tracks.

The title was reportedly inspired by the archaic feel of the Japanese language and the imagery of wings.

Sakamoto has said he aimed to harmonize sound with a sense of speed, and the track’s beauty, lightness, and elegance conjure up scenes of cityscapes and nature alike—an arresting number.

I think it pairs perfectly with moments when you want to spend quality time.

Audi A5 “Pure Imagination”

Pure ImaginationGene Wilder

Pure Imagination (From “Willy Wonka & The Chocolate Factory” Soundtrack)
Pure ImaginationGene Wilder

A charming track with a retro sound used in the 1971 film Willy Wonka & the Chocolate Factory.

It was featured in Audi A5’s “Pure Imagination” commercial, which showcased stylish, futuristic visuals.

The track has been covered by many artists, including Maroon 5 and Bob James.

Mercedes-Benz (1–10)

Mercedes-Benz CLA “Soul (Super Bowl Commercial)”

Sympathy For The DevilNEW!The Rolling Stones

The Rolling Stones – Sympathy For The Devil (Official Lyric Video)
Sympathy For The DevilNEW!The Rolling Stones

This commercial depicts a man who notices a Mercedes sign in town and, through his imagination, conveys what kinds of experiences are possible if you have a Mercedes.

It strongly highlights not only the driving performance but also the cool looks, and it cheerfully introduces the many kinds of excitement you can enjoy.

Further enhancing that upbeat atmosphere is the Rolling Stones’ “Sympathy For The Devil.” The bouncy piano and percussion are striking, and the way the sounds and vocals gradually layer conveys a real sense of exhilaration.

Mercedes-Benz The new C-Class “The Quintessence of Mercedes.”

Original songNEW!Seiho

Mercedes-Benz C-Class CM "The new C-Class, the essence of Mercedes." 30 seconds
Original songNEW!Seiho

This is a commercial introducing Mercedes-Benz’s new C-Class, highlighting the meticulous craftsmanship and the relentless pursuit of ideals embedded within it.

The key phrase is “the essence of Mercedes,” which conveys beauty and comfort while also communicating a sense of excitement.

Further accentuating the exhilaration of embarking on a new experience portrayed in the visuals is Seiho’s track.

The progression from a quiet sound into an expansive sonic landscape is striking, evoking a positive feeling of moving toward the future.

BMW(1〜10)

BMW X Range「There’s an X for That」

I Wish I Was A…NOISY

This song, “I Wish I Was A…,” was released in 2020 by the three-piece band Noisy, formed in the UK.

It was featured in the BMW X Range “There’s an X for That” commercial.

At the time, they were still very much a fledgling band, so it seems it was an exceptionally big break for them.

Although they’re a band, they aren’t all about straight rock—their distinctive style incorporates hip-hop and drum’n’bass, showcasing a decidedly modern sensibility.

This track pairs a naturally body-moving beat with breezy rap, and the irresistibly catchy melody in the chorus is truly impressive.