Tearjerker: Moving and Heartwarming Masterpieces of Commercial Jingles and Songs
Have you ever heard a song in a commercial that suddenly brought you to tears? Even though the music only plays for a few dozen seconds within the footage, many of us have encountered a CM song that reaches deep into our hearts and moves us.
Melodies layered over stories about family bonds or messages conveying feelings for someone become etched deeply in our memories.
In this article, we’ll introduce a collection of tear-jerking and emotionally stirring songs used in commercials.
You’re sure to find a track that resonates with your heart.
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- [Deeply Moving] A Tear-Jerking Cheer Song: Popular Inspirational Anthems That Resonate with the Heart
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- Healing songs played in commercials. Tracks that warm the heart.
[Tearjerker] Moving and Heartfelt Masterpieces of Commercial Jingles (1–10)
Megurehaoto
Haoto’s “Megure,” released in 2023, is a grand piece featuring resonant piano and strings.
With an arrangement in which the orchestral sound gradually builds in power, the clear, straightforward vocals layer on top to express hope for the future in a moving way.
The lyrics depict natural landscapes and the way love circulates among people, and the overall sense of strength heightens the emotional impact.
As a commercial song, it was used in a TV ad for the NTT East Japan Group, conveying a message of hope through scenes of initiatives toward the future in food and agricultural innovation.
iNumber_i
The song “i” by Number_i, released in 2024 and included on the album “No.O -ring-,” has a gentle, soft atmosphere.
The overall sound is calm, and the layered vocals evoke a tender, conversational feel.
The lyrics, which depict days spent walking alongside a loved one, are memorable, and the words expressing hope and happiness convey a moving warmth.
As a commercial song, it was used in a Sekkisei ad featuring the members, where the pairing with the gentle track seems to express a sense of transparency.
Letter ~Dear Fifteen-Year-Old Me~Ikeda Eraiza
The song that Elaiza Ikeda sings in the Fukoku Mutual Life Insurance commercial is a cover of Angela Aki’s “Letter – Dear You, Fifteen.” The original was released in 2008 and has been beloved in many settings, including being chosen as a required piece for NHK’s National School Music Competition.
It’s strongly associated with piano-and-vocal performances, and the blend of its gentle sound and warm voice conveys an encouraging message.
In the commercial where Elaiza Ikeda sings this song, it’s performed in a guitar-and-vocal style, expressing Fukoku Mutual’s approach of standing beside many different people, mirrored through her performance.
[Tearjerker] Moving and Emotional Masterpieces from Commercial Jingles (11–20)
A Cheer Song Dedicated to YouHIPPY
HIPPY’s “A Cheer Song Dedicated to You” was released in 2017 and became a hit some time later, thanks in part to word of mouth on social media.
It opens with a gentle atmosphere created by piano tones, then gradually builds in power through the arrangement and vocals, giving courage to listeners.
As the title suggests, the lyrics come across as a straightforward cheer song, delivering a moving message that affirms the hard work one has put in and reminds you of the presence of your companions.
As a commercial song, it was used in ads for the Tokyo 2025 World Athletics Championships, sponsored by Morinaga Confectionery, depicting spectators singing the song to cheer on the athletes.
As a personSUPER BEAVER
Released in 2016, SUPER BEAVER’s “Hito to Shite” powerfully expresses what it means to be human.
The sound starts off calm and gradually builds in intensity, and the powerful vocals that resonate with the music are striking.
It portrays that being human includes our messy parts, while also conveying a determination to keep moving forward.
The song was featured in Kao’s Curel commercial, where pairing it with winter dry-skin care effectively communicates a sense of warmth.
Until dawnUru
Uru’s “Yoru ga Akeru Made” was released in 2024 and was written specifically as a song for a Japanese Red Cross Society commercial.
The gentle sound of the piano blends with her clear, translucent vocals, conveying kindness and warmth directly.
The lyrics seem to depict hope for the future, and their expression of moving forward while believing in a brighter tomorrow gives listeners both inspiration and strength.
In the commercial featuring Mone Kamishiraishi, the initiatives of the Japanese Red Cross Society are portrayed, with the warmth of supporting others depicted in parallel with the song.
spin; weave; compose (e.g., a story)tota
Totasan’s “Tsumugu” was released in 2023 and became a big hit, gaining attention mainly on social media.
It gives the impression of a calm, band-driven sound layered with a gentle vocal, creating a warm atmosphere.
The lyrics depict someone speaking about their feelings for a loved one, and the expressions suggesting those feelings don’t quite reach them also convey a sense of sadness.
As for commercial use, it was featured in a Hot Pepper Beauty student-discount ad; perhaps because it aligns with the song, it seems to emphasize a sense of unadorned, genuine emotion.