Tearjerker: Moving and Heartwarming Masterpieces of Commercial Jingles and Songs
Have you ever heard a song in a commercial that suddenly brought you to tears? Even though the music only plays for a few dozen seconds within the footage, many of us have encountered a CM song that reaches deep into our hearts and moves us.
Melodies layered over stories about family bonds or messages conveying feelings for someone become etched deeply in our memories.
In this article, we’ll introduce a collection of tear-jerking and emotionally stirring songs used in commercials.
You’re sure to find a track that resonates with your heart.
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- [Moving] Tear-jerking cheer song. A roundup of popular motivational anthems that resonate with the heart!
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- Healing songs played in commercials. Tracks that warm the heart.
[Tearjerker] Moving and Heartfelt Masterpieces of Commercial Jingles (1–10)
Stars are falling.Senchimirimentaru
Centimillimental’s “Hoshi ga Furu” is set to be released in 2025—a poignant song that evokes wintry scenery.
The build-up toward the chorus is striking; as the sound gradually gains power, you can really feel the swell of emotion.
The lyrics portray a sadness that mirrors the sound, with lingering attachment and bravado expressed powerfully, creating a moving atmosphere while highlighting the pain.
As a commercial song, it’s featured in the Lagunasia Illumination ‘Light and Water Carnival’ CM, where its grand sound underscores the event’s sense of awe.
countrysideTamaki Kōji
Koji Tamaki’s “Den-en” was released in 1996 and has become one of his signature songs, with various arranged versions also issued over the years.
The original track gives the impression of a refreshing band sound, evoking a sense of forward-driving strength.
The resounding, soaring vocals are another key element of the piece, and that powerful singing conveys a wide-open, expansive landscape.
As a commercial jingle, the song was featured in a Suntory ad in 2025, arranged for orchestra; the commercial overlays scenes of Suntory’s R&D with the music to create a grand, majestic atmosphere.
To be continuedRyokushokushakai
Ryokuoushoku Shakai’s “Tsuzuku” was released in 2025 as a commercial song for the Docomo Future Museum.
The track moves at a gentle pace, creating a grand atmosphere through the layering of soft piano and radiant brass tones.
The contrast between quietly spoken passages and expansive sections highlights the message of supporting the journey toward the future, delivering a powerful emotional impact.
In the commercial, children are portrayed contemplating the future, and their imagination is used to express hope for what lies ahead.
[Tearjerker] Moving and Emotional Masterpieces from Commercial Jingles (11–20)
Megurehaoto
Haoto’s “Megure,” released in 2023, is a grand piece featuring resonant piano and strings.
With an arrangement in which the orchestral sound gradually builds in power, the clear, straightforward vocals layer on top to express hope for the future in a moving way.
The lyrics depict natural landscapes and the way love circulates among people, and the overall sense of strength heightens the emotional impact.
As a commercial song, it was used in a TV ad for the NTT East Japan Group, conveying a message of hope through scenes of initiatives toward the future in food and agricultural innovation.
spin; weave; compose (e.g., a story)tota
Totasan’s “Tsumugu” was released in 2023 and became a big hit, gaining attention mainly on social media.
It gives the impression of a calm, band-driven sound layered with a gentle vocal, creating a warm atmosphere.
The lyrics depict someone speaking about their feelings for a loved one, and the expressions suggesting those feelings don’t quite reach them also convey a sense of sadness.
As for commercial use, it was featured in a Hot Pepper Beauty student-discount ad; perhaps because it aligns with the song, it seems to emphasize a sense of unadorned, genuine emotion.
A Cheer Song Dedicated to YouHIPPY
HIPPY’s “A Cheer Song Dedicated to You” was released in 2017 and became a hit some time later, thanks in part to word of mouth on social media.
It opens with a gentle atmosphere created by piano tones, then gradually builds in power through the arrangement and vocals, giving courage to listeners.
As the title suggests, the lyrics come across as a straightforward cheer song, delivering a moving message that affirms the hard work one has put in and reminds you of the presence of your companions.
As a commercial song, it was used in ads for the Tokyo 2025 World Athletics Championships, sponsored by Morinaga Confectionery, depicting spectators singing the song to cheer on the athletes.
Until dawnUru
Uru’s “Yoru ga Akeru Made” was released in 2024 and was written specifically as a song for a Japanese Red Cross Society commercial.
The gentle sound of the piano blends with her clear, translucent vocals, conveying kindness and warmth directly.
The lyrics seem to depict hope for the future, and their expression of moving forward while believing in a brighter tomorrow gives listeners both inspiration and strength.
In the commercial featuring Mone Kamishiraishi, the initiatives of the Japanese Red Cross Society are portrayed, with the warmth of supporting others depicted in parallel with the song.