Tearjerker: Moving and Heartwarming Masterpieces of Commercial Jingles and Songs
Have you ever heard a song in a commercial that suddenly brought you to tears? Even though the music only plays for a few dozen seconds within the footage, many of us have encountered a CM song that reaches deep into our hearts and moves us.
Melodies layered over stories about family bonds or messages conveying feelings for someone become etched deeply in our memories.
In this article, we’ll introduce a collection of tear-jerking and emotionally stirring songs used in commercials.
You’re sure to find a track that resonates with your heart.
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[Tearjerker] Heart-wrenching and moving classic CM songs (21–30)
IMrs. GREEN APPLE
On a cold winter night illuminated by dazzling lights, there’s a warm-hearted commercial where Ren Meguro brings Kirin Afternoon Tea to Mrs.
GREEN APPLE as they perform on the street.
The song they’re playing in the video is “Watashi.” It’s a gentle, piano-driven ballad whose sound gradually expands as the track progresses, conveying a swell of emotion.
The lyrics depict a winter heartbreak and the accompanying bittersweet feelings, yet the warmth of the sound also evokes a forward-looking sentiment—cherishing the memories while moving on.
me me sheRADWIMPS
From a drama featuring Ren Nagase and Hanaka Hara that evokes Heisei-era love songs, to a commercial promoting Universal Music’s “#Let’s Listen to Playlists” campaign—this is the song used to emphasize that world.
It’s a gentle ballad by RADWIMPS, where the tender, conversational vocals still convey a strong sense of heartbreak.
As the title suggests, “clinginess” is a major theme, and the inability to move on after a breakup is depicted just as it is.
Many listeners will likely relate to the swelling regret and the straightforward expression of refusing to accept the separation.
[Tearjerker] Moving and Emotional Masterpieces of Commercial Jingles (31–40)
I forget you, who are so quiet, in October.atarayo
An animation depicting how Spotify blends into everyday life, featuring a song that accentuates a sense of wistfulness.
It moves at a gentle tempo that conveys sadness, and the overlapping vocals also communicate feelings of pain and sorrow.
The lyrics portray a parting scene and the emotions within it, and the gradually swelling expressions of regret convey the depth of the suffering.
The moments when male and female vocals overlap evoke the image of two people drifting apart.
One more time,One more chanceYamazaki Masayoshi
This is the song used to accentuate the calm atmosphere in the Suntory Maker’s Mark commercial, which portrays the unchanging deliciousness of the whiskey through a character played by Shun Oguri who is immortal.
The track is also famous as the theme song for the feature-length anime 5 Centimeters per Second, and it conveys a bittersweet sentiment over the sound of an acoustic guitar.
The lyrics honestly express memories of the past and the regrets tied to them, as well as the pain of wishing for “just one more time,” even while knowing it can never come true.
The part about instinctively looking for someone’s figure somewhere—a feeling many can relate to—also heightens the sense of poignancy.
Change The WorldEric Clapton
It’s used as the CM song for Suntory Premium Boss “Premium Kumamoto.” At first you might think it’s a mutual-love song, but it’s actually about being in the midst of unrequited love.
The song overflows with the bittersweet feelings of singing to someone you like.
The chorus is a melody that everyone’s heard before.
Wherever you areONE OK ROCK
A tear-jerking rock ballad that sings a vow of eternal love: “No matter where you are, I’ll always be by your side.” One of ONE OK ROCK’s signature songs, included on their 2010 album Niche Syndrome.
It was featured in NTT Docomo’s 2015 commercial “Family,” and ranked No.
1 for songs used at weddings for two consecutive years, 2017 and 2018.
It’s a track you’ll want to hear when you want to reaffirm your bond with someone important, especially if you’re not great at expressing your love straightforwardly.
Today, with youYamada Masashi
Masashi Yamada, the vocalist of the rock band THE BACK HORN, sings with a tender, mature allure, tinged with heartbreak.
He’s great at songs where he screams, but the ones that showcase his voice are also outstanding.
The guitar sounds so wistful it could make you cry.
The song was used in a Suntory “Kyogetsu” commercial featuring Satomi Ishihara.