Have you ever heard a song in a commercial that suddenly brought you to tears? Even though the music only plays for a few dozen seconds within the footage, many of us have encountered a CM song that reaches deep into our hearts and moves us.
Melodies layered over stories about family bonds or messages conveying feelings for someone become etched deeply in our memories.
In this article, we’ll introduce a collection of tear-jerking and emotionally stirring songs used in commercials.
You’re sure to find a track that resonates with your heart.
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[Tearjerker] Moving and Heartfelt Masterpieces of Commercial Jingles (1–10)
seesawtuki.
tuki.’s “Seesaw,” released in 2025, is a track whose striking piano tone leaves a strong impression and evokes a sense of wistfulness.
It begins like a monologue set to piano, then gradually layers in instruments, tracing an emotional progression.
The wavering of an unrequited love is contrasted with a seesaw, while a will to keep moving forward is expressed.
As a commercial song, it was featured in a Spotify ad depicting the quiet, everyday life of a family through this track.
To be continuedRyokushokushakai
Ryokuoushoku Shakai’s “Tsuzuku” was released in 2025 as a commercial song for the Docomo Future Museum.
The track moves at a gentle pace, creating a grand atmosphere through the layering of soft piano and radiant brass tones.
The contrast between quietly spoken passages and expansive sections highlights the message of supporting the journey toward the future, delivering a powerful emotional impact.
In the commercial, children are portrayed contemplating the future, and their imagination is used to express hope for what lies ahead.
Stars are falling.Senchimirimentaru
Centimillimental’s “Hoshi ga Furu” is set to be released in 2025—a poignant song that evokes wintry scenery.
The build-up toward the chorus is striking; as the sound gradually gains power, you can really feel the swell of emotion.
The lyrics portray a sadness that mirrors the sound, with lingering attachment and bravado expressed powerfully, creating a moving atmosphere while highlighting the pain.
As a commercial song, it’s featured in the Lagunasia Illumination ‘Light and Water Carnival’ CM, where its grand sound underscores the event’s sense of awe.
Tearful KissSazan Ōrusutāzu
Southern All Stars’ “Namida no Kiss” was released in 1992 and included on the album “Yoni Manyo no Hana ga Saku Nari.” It’s one of the band’s signature songs.
Its gentle, soothing sound is striking, and together with the softly spoken, unhurried vocals, it really resonates.
The lyrics depict the end of a romance and a breakup, yet the expression that love doesn’t disappear conveys a powerful sense of bittersweet longing.
As a commercial song, it was used in a UNIQLO ad featuring Haruka Ayase, Kohei Matsushita, and Yumi Kawai, conveying how the softness of Merino wool connects to everyday kindness.
NEVER FALL IN LOVE AGAINSazan Ōrusutāzu
Southern All Stars’ “NEVER FALL IN LOVE AGAIN” was released in 1983 and included on the album Kirei.
The overall sound has a gentle atmosphere, and the addition of bright brass instruments conveys a sense of emotional ebb and flow.
The lyrics, which speak to the pain of being alone, are a key point, and the somewhat vague expression of emptiness further heightens the poignancy.
As for its use in commercials, it was featured in a UNIQLO ad starring Haruka Ayase and Kohei Matsushita, pairing the song’s soft sound with the unique feel of the season when HEATTECH becomes essential.
countrysideTamaki Kōji
Koji Tamaki’s “Den-en” was released in 1996 and has become one of his signature songs, with various arranged versions also issued over the years.
The original track gives the impression of a refreshing band sound, evoking a sense of forward-driving strength.
The resounding, soaring vocals are another key element of the piece, and that powerful singing conveys a wide-open, expansive landscape.
As a commercial jingle, the song was featured in a Suntory ad in 2025, arranged for orchestra; the commercial overlays scenes of Suntory’s R&D with the music to create a grand, majestic atmosphere.
Shine in the cruel nightLiSA
LiSA’s “Shine on a Cruel Night,” released in 2025, drew attention as the theme song for the Demon Slayer: Kimetsu no Yaiba theatrical film.
Its driving sound layered with a powerful, conversational vocal evokes images of pressing forward and holding onto hope.
The shifts in the song’s arrangement convey the film’s atmosphere so vividly that the music alone feels like experiencing a full-length movie.
The track was also featured in a Spotify commercial—a comedic spot that contrasts the Infinity Castle from Demon Slayer with the complexity of a train station interior.
The blend of the lighthearted ad and the emotionally stirring song creates a uniquely intriguing vibe.