Have you ever heard a song in a commercial that suddenly brought you to tears? Even though the music only plays for a few dozen seconds within the footage, many of us have encountered a CM song that reaches deep into our hearts and moves us.
Melodies layered over stories about family bonds or messages conveying feelings for someone become etched deeply in our memories.
In this article, we’ll introduce a collection of tear-jerking and emotionally stirring songs used in commercials.
You’re sure to find a track that resonates with your heart.
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- Healing songs played in commercials. Tracks that warm the heart.
[Tearjerker] Moving and Heartfelt Masterpieces of Commercial Jingles (1–10)
seesawtuki.
tuki.’s “Seesaw,” released in 2025, is a track whose striking piano tone leaves a strong impression and evokes a sense of wistfulness.
It begins like a monologue set to piano, then gradually layers in instruments, tracing an emotional progression.
The wavering of an unrequited love is contrasted with a seesaw, while a will to keep moving forward is expressed.
As a commercial song, it was featured in a Spotify ad depicting the quiet, everyday life of a family through this track.
NEVER FALL IN LOVE AGAINSazan Ōrusutāzu
Southern All Stars’ “NEVER FALL IN LOVE AGAIN” was released in 1983 and included on the album Kirei.
The overall sound has a gentle atmosphere, and the addition of bright brass instruments conveys a sense of emotional ebb and flow.
The lyrics, which speak to the pain of being alone, are a key point, and the somewhat vague expression of emptiness further heightens the poignancy.
As for its use in commercials, it was featured in a UNIQLO ad starring Haruka Ayase and Kohei Matsushita, pairing the song’s soft sound with the unique feel of the season when HEATTECH becomes essential.
Letter ~Dear Fifteen-Year-Old Me~Ikeda Eraiza
The song that Elaiza Ikeda sings in the Fukoku Mutual Life Insurance commercial is a cover of Angela Aki’s “Letter – Dear You, Fifteen.” The original was released in 2008 and has been beloved in many settings, including being chosen as a required piece for NHK’s National School Music Competition.
It’s strongly associated with piano-and-vocal performances, and the blend of its gentle sound and warm voice conveys an encouraging message.
In the commercial where Elaiza Ikeda sings this song, it’s performed in a guitar-and-vocal style, expressing Fukoku Mutual’s approach of standing beside many different people, mirrored through her performance.
As a personSUPER BEAVER
Released in 2016, SUPER BEAVER’s “Hito to Shite” powerfully expresses what it means to be human.
The sound starts off calm and gradually builds in intensity, and the powerful vocals that resonate with the music are striking.
It portrays that being human includes our messy parts, while also conveying a determination to keep moving forward.
The song was featured in Kao’s Curel commercial, where pairing it with winter dry-skin care effectively communicates a sense of warmth.
Shine in the cruel nightLiSA
LiSA’s “Shine on a Cruel Night,” released in 2025, drew attention as the theme song for the Demon Slayer: Kimetsu no Yaiba theatrical film.
Its driving sound layered with a powerful, conversational vocal evokes images of pressing forward and holding onto hope.
The shifts in the song’s arrangement convey the film’s atmosphere so vividly that the music alone feels like experiencing a full-length movie.
The track was also featured in a Spotify commercial—a comedic spot that contrasts the Infinity Castle from Demon Slayer with the complexity of a train station interior.
The blend of the lighthearted ad and the emotionally stirring song creates a uniquely intriguing vibe.
iNumber_i
The song “i” by Number_i, released in 2024 and included on the album “No.O -ring-,” has a gentle, soft atmosphere.
The overall sound is calm, and the layered vocals evoke a tender, conversational feel.
The lyrics, which depict days spent walking alongside a loved one, are memorable, and the words expressing hope and happiness convey a moving warmth.
As a commercial song, it was used in a Sekkisei ad featuring the members, where the pairing with the gentle track seems to express a sense of transparency.
Tearful KissSazan Ōrusutāzu
Southern All Stars’ “Namida no Kiss” was released in 1992 and included on the album “Yoni Manyo no Hana ga Saku Nari.” It’s one of the band’s signature songs.
Its gentle, soothing sound is striking, and together with the softly spoken, unhurried vocals, it really resonates.
The lyrics depict the end of a romance and a breakup, yet the expression that love doesn’t disappear conveys a powerful sense of bittersweet longing.
As a commercial song, it was used in a UNIQLO ad featuring Haruka Ayase, Kohei Matsushita, and Yumi Kawai, conveying how the softness of Merino wool connects to everyday kindness.