Tearjerker: Moving and Heartwarming Masterpieces of Commercial Jingles and Songs
Have you ever heard a song in a commercial that suddenly brought you to tears? Even though the music only plays for a few dozen seconds within the footage, many of us have encountered a CM song that reaches deep into our hearts and moves us.
Melodies layered over stories about family bonds or messages conveying feelings for someone become etched deeply in our memories.
In this article, we’ll introduce a collection of tear-jerking and emotionally stirring songs used in commercials.
You’re sure to find a track that resonates with your heart.
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[Tearjerker] Heart-wrenching and moving classic CM songs (21–30)
A Fateful EncounterAndré Gagnon
It was used as the song for a TOYOTA Hybrid commercial.
André Gagnon is a Canadian composer and pianist who has produced a great deal of healing music.
This piece, Rencontre (Megu ria i), is notable for its gentle piano melody and a poignant mood that suits a sunset.
1000 daysnozomi
The song used in MATCH’s commercial, which portrays the irreplaceable time spent with friends after club activities, is “1000 Days” by singer-songwriter Noashi.
It’s a graduation song themed around roughly 1,000 days—three years—of high school life.
It captures both the feeling that 1,000 days aren’t enough for youth and the magnitude of the memories built up over those 1,000 days.
It also depicts the conflict of stepping into adulthood, making it a track that will especially resonate with high school students on the verge of graduation.
Be sure to listen while reflecting on your own high school days.
I want to be with you, not with a bouquetayaka
The song chosen for the Marimo Holdings commercial in which Ayaka herself appears is “Hanataba Janaku Kimi to Iitai” (“Not a Bouquet, I Want to Be With You”).
It’s a track that broadly sings about love.
The lyrics, which express the desire to be with someone important, leave room for each listener’s own interpretation, allowing them to overlay their personal experiences as they listen.
Her rich, resonant voice is also a key factor in moving listeners, creating the feeling that the words are being delivered straight to the heart.
When it overlaps with your own experiences, it’s sure to stir your emotions—a standout ballad, without a doubt.
IMrs. GREEN APPLE
On a cold winter night illuminated by dazzling lights, there’s a warm-hearted commercial where Ren Meguro brings Kirin Afternoon Tea to Mrs.
GREEN APPLE as they perform on the street.
The song they’re playing in the video is “Watashi.” It’s a gentle, piano-driven ballad whose sound gradually expands as the track progresses, conveying a swell of emotion.
The lyrics depict a winter heartbreak and the accompanying bittersweet feelings, yet the warmth of the sound also evokes a forward-looking sentiment—cherishing the memories while moving on.
me me sheRADWIMPS
From a drama featuring Ren Nagase and Hanaka Hara that evokes Heisei-era love songs, to a commercial promoting Universal Music’s “#Let’s Listen to Playlists” campaign—this is the song used to emphasize that world.
It’s a gentle ballad by RADWIMPS, where the tender, conversational vocals still convey a strong sense of heartbreak.
As the title suggests, “clinginess” is a major theme, and the inability to move on after a breakup is depicted just as it is.
Many listeners will likely relate to the swelling regret and the straightforward expression of refusing to accept the separation.
I forget you, who are so quiet, in October.atarayo
An animation depicting how Spotify blends into everyday life, featuring a song that accentuates a sense of wistfulness.
It moves at a gentle tempo that conveys sadness, and the overlapping vocals also communicate feelings of pain and sorrow.
The lyrics portray a parting scene and the emotions within it, and the gradually swelling expressions of regret convey the depth of the suffering.
The moments when male and female vocals overlap evoke the image of two people drifting apart.
One more time,One more chanceYamazaki Masayoshi
This is the song used to accentuate the calm atmosphere in the Suntory Maker’s Mark commercial, which portrays the unchanging deliciousness of the whiskey through a character played by Shun Oguri who is immortal.
The track is also famous as the theme song for the feature-length anime 5 Centimeters per Second, and it conveys a bittersweet sentiment over the sound of an acoustic guitar.
The lyrics honestly express memories of the past and the regrets tied to them, as well as the pain of wishing for “just one more time,” even while knowing it can never come true.
The part about instinctively looking for someone’s figure somewhere—a feeling many can relate to—also heightens the sense of poignancy.