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Beautiful tear-jerking songs / songs that make you cry your eyes out

Tearjerker: Moving and Heartwarming Masterpieces of Commercial Jingles and Songs

Have you ever heard a song in a commercial that suddenly brought you to tears? Even though the music only plays for a few dozen seconds within the footage, many of us have encountered a CM song that reaches deep into our hearts and moves us.

Melodies layered over stories about family bonds or messages conveying feelings for someone become etched deeply in our memories.

In this article, we’ll introduce a collection of tear-jerking and emotionally stirring songs used in commercials.

You’re sure to find a track that resonates with your heart.

[Tearjerker] Heart-wrenching and moving classic CM songs (21–30)

Original songAn Sarī

Cancer insurance that stands by you, MiraiTokids “You’re Not Alone” version

This commercial depicts, through animation, the suffering of children with pediatric cancer and their families, and conveys Aflac’s commitment to supporting their efforts.

The phrase “You are not alone” is key, expressing the warmth of people and the idea that working together and supporting one another gives us the strength to overcome hardship.

Further highlighting the warm atmosphere shown in the visuals is the song performed by Ann Sally.

Gentle, piano-centered instrumentation is layered with a conversational singing voice, again expressing a posture of closeness and support.

AnswerIkuta Rira

Lila Ikuta 'Answer' Official Music Video
AnswerIkuta Rira

Lila Ikuta delivers a heartwarming medium-tempo ballad that gently stays close to the anxieties and uncertainties of one’s future.

Amid a grand, dramatic arrangement, its warm melody stands out—offering the courage to take a step forward toward tomorrow while facing loneliness and pain.

It’s an encouraging song that softly nudges those who are unsure of their path.

Released in March 2021, the piece was also featured as the CM song for Tokio Marine Nichido Anshin Life’s “Disability Income Insurance,” resonating with many listeners.

It’s a moving, tear-evoking track we hope those searching for their own way, or spending days without clear answers, will hear.

I can’t put it into wordsOda Kazumasa

Kazumasa Oda himself Kotoba ni Dekinai Full
I can't put it into wordsOda Kazumasa

Kazumasa Oda’s “Kotoba ni Dekinai,” famous as a Meiji Yasuda Life Insurance commercial song, was originally released as the 23rd single by Off Course.

Although the lyrics are filled with joy, the melody brings you to tears.

When you watch it together with the commercial, it’s a song that truly makes you feel like crying.

A Fateful EncounterAndré Gagnon

André Gagnon “Comme au premier jour” (Movie) André Gagnon “Meguriai (A Chance Encounter)”
A Fateful EncounterAndré Gagnon

It was used as the song for a TOYOTA Hybrid commercial.

André Gagnon is a Canadian composer and pianist who has produced a great deal of healing music.

This piece, Rencontre (Megu ria i), is notable for its gentle piano melody and a poignant mood that suits a sunset.

Sunny with occasional cloudsSukima Suichi

SUKIMASWITCH – “Sunny with Occasional Clouds” Music Video: SUKIMASWITCH – HARETOKIDOKIKUMORI Music Video
Sunny with occasional cloudsSukima Suichi
Sports Depot / Alpen Black Friday Sale

The 2025 Black Friday sale commercial for Sports Depot and Alpen featured Sukima Switch’s “Hare Tokidoki Kumo.” Released in 2011, this song depicts the bond with a loved one.

Its lyrics, which express a desire to cherish the ordinary days spent together and to continue savoring them in the future, make it perfect for weddings.

When you decide to spend your life with someone special, listening to this song will surely move you to tears with happiness and emotion.

1000 daysnozomi

The song used in MATCH’s commercial, which portrays the irreplaceable time spent with friends after club activities, is “1000 Days” by singer-songwriter Noashi.

It’s a graduation song themed around roughly 1,000 days—three years—of high school life.

It captures both the feeling that 1,000 days aren’t enough for youth and the magnitude of the memories built up over those 1,000 days.

It also depicts the conflict of stepping into adulthood, making it a track that will especially resonate with high school students on the verge of graduation.

Be sure to listen while reflecting on your own high school days.

I want to be with you, not with a bouquetayaka

Moment and Eternity TV Commercial (30 seconds)

The song chosen for the Marimo Holdings commercial in which Ayaka herself appears is “Hanataba Janaku Kimi to Iitai” (“Not a Bouquet, I Want to Be With You”).

It’s a track that broadly sings about love.

The lyrics, which express the desire to be with someone important, leave room for each listener’s own interpretation, allowing them to overlay their personal experiences as they listen.

Her rich, resonant voice is also a key factor in moving listeners, creating the feeling that the words are being delivered straight to the heart.

When it overlaps with your own experiences, it’s sure to stir your emotions—a standout ballad, without a doubt.