Tearjerker: Moving and Heartwarming Masterpieces of Commercial Jingles and Songs
Have you ever heard a song in a commercial that suddenly brought you to tears? Even though the music only plays for a few dozen seconds within the footage, many of us have encountered a CM song that reaches deep into our hearts and moves us.
Melodies layered over stories about family bonds or messages conveying feelings for someone become etched deeply in our memories.
In this article, we’ll introduce a collection of tear-jerking and emotionally stirring songs used in commercials.
You’re sure to find a track that resonates with your heart.
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[Tearjerker] Moving and Emotional Masterpieces from Commercial Jingles (11–20)
Let’s become a familyFukuyama Masaharu
Masaharu Fukuyama’s “Kazoku ni Narou yo” was released in 2014 and included on the album HUMAN.
Centered around acoustic guitar and piano, its gentle sound, combined with his tender, conversational vocal delivery, conveys a sense of warmth.
The lyrics express a desire to live as a family, depicting an ideal image of family and the wish to become that way, which is deeply moving.
As a commercial song, it was used in a SoftBank ad highlighting initiatives to address social issues, presenting a forward-looking message about making the future better.
The shape of happinessSon Shigyon
Sung Si-kyung’s “Shiawase no Katachi” is set for release in 2025, a song that conveys gentleness with compelling strength.
The sound centers on a piano-led, calm progression, gradually adding orchestral and guitar tones toward the chorus to create a grand, powerful feel.
The lyrics savor the joy of spending time with a loved one, portraying deep affection.
The song is used in a commercial for Co-op Kyosai, specifically one about applying before a child’s birth, reflecting the value placed on caring for children.
Letter to TomorrowTeshima Aoi
Aoi Teshima’s “Ashita e no Tegami” (Letter to Tomorrow) was released in 2014, and the version re-recorded as the ending theme for the 2016 drama “Love That Makes You Cry” also drew attention.
Its piano-centered acoustic sound layered with a delicate, ephemeral vocal tone moves listeners’ hearts.
The lyrics read like a letter to a loved one, and their straightforward message creates a touching effect.
The song was also used in an Aflac commercial, whose narrative-style content portrays Aflac’s stance of supporting those struggling with cancer.
All the days hard to leave behindOda Kazumasa
This commercial, presented in a slideshow format using lovely everyday photos with family and friends, is a classic style for Meiji Yasuda Life.
Every photo is truly wonderful, and watching them warms the heart.
The background music is, as always, by Kazumasa Oda.
The song featured in this commercial is “Subete Sarigataki Hibi,” released in 2024.
It’s a superb ballad that’s sure to move you, with lyrics expressing gratitude to the people who have supported you, delivered through Oda’s heartfelt vocals.
The crown of glory shines upon you.Ōmori Motoki (Mrs. GREEN APPLE)
This commercial, produced for the 105th National High School Baseball Championship Memorial Tournament, portrays the drama of a young ballplayer taking on a game.
Because it’s told from the player’s perspective and traces the road leading up to that moment, the emotion of finally standing on the Koshien field comes across vividly.
The song Eikan wa Kimi ni Kagayaku, sung by Motoki Omori of Mrs.
GREEN APPLE, is also moving.
His powerful vocals layered with piano strongly evoke gratitude toward those who offered support and a firm resolve for the game.
AnswerIkuta Rira
Lila Ikuta delivers a heartwarming medium-tempo ballad that gently stays close to the anxieties and uncertainties of one’s future.
Amid a grand, dramatic arrangement, its warm melody stands out—offering the courage to take a step forward toward tomorrow while facing loneliness and pain.
It’s an encouraging song that softly nudges those who are unsure of their path.
Released in March 2021, the piece was also featured as the CM song for Tokio Marine Nichido Anshin Life’s “Disability Income Insurance,” resonating with many listeners.
It’s a moving, tear-evoking track we hope those searching for their own way, or spending days without clear answers, will hear.
[Tearjerker] Heart-wrenching and moving classic CM songs (21–30)
Sunny with occasional cloudsSukima Suichi
The 2025 Black Friday sale commercial for Sports Depot and Alpen featured Sukima Switch’s “Hare Tokidoki Kumo.” Released in 2011, this song depicts the bond with a loved one.
Its lyrics, which express a desire to cherish the ordinary days spent together and to continue savoring them in the future, make it perfect for weddings.
When you decide to spend your life with someone special, listening to this song will surely move you to tears with happiness and emotion.