Tearjerker: Moving and Heartwarming Masterpieces of Commercial Jingles and Songs
Have you ever heard a song in a commercial that suddenly brought you to tears? Even though the music only plays for a few dozen seconds within the footage, many of us have encountered a CM song that reaches deep into our hearts and moves us.
Melodies layered over stories about family bonds or messages conveying feelings for someone become etched deeply in our memories.
In this article, we’ll introduce a collection of tear-jerking and emotionally stirring songs used in commercials.
You’re sure to find a track that resonates with your heart.
- [Tearjerker] The emotional song from the popular commercial. A collection of memorable, popular melodies.
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- Healing songs played in commercials. Tracks that warm the heart.
[Tearjerker] Moving and Emotional Masterpieces from Commercial Jingles (11–20)
Letter to TomorrowTeshima Aoi
Aoi Teshima’s “Ashita e no Tegami” (Letter to Tomorrow) was released in 2014, and the version re-recorded as the ending theme for the 2016 drama “Love That Makes You Cry” also drew attention.
Its piano-centered acoustic sound layered with a delicate, ephemeral vocal tone moves listeners’ hearts.
The lyrics read like a letter to a loved one, and their straightforward message creates a touching effect.
The song was also used in an Aflac commercial, whose narrative-style content portrays Aflac’s stance of supporting those struggling with cancer.
Let’s become a familyFukuyama Masaharu
Masaharu Fukuyama’s “Kazoku ni Narou yo” was released in 2014 and included on the album HUMAN.
Centered around acoustic guitar and piano, its gentle sound, combined with his tender, conversational vocal delivery, conveys a sense of warmth.
The lyrics express a desire to live as a family, depicting an ideal image of family and the wish to become that way, which is deeply moving.
As a commercial song, it was used in a SoftBank ad highlighting initiatives to address social issues, presenting a forward-looking message about making the future better.
The shape of happinessSon Shigyon
Sung Si-kyung’s “Shiawase no Katachi” is set for release in 2025, a song that conveys gentleness with compelling strength.
The sound centers on a piano-led, calm progression, gradually adding orchestral and guitar tones toward the chorus to create a grand, powerful feel.
The lyrics savor the joy of spending time with a loved one, portraying deep affection.
The song is used in a commercial for Co-op Kyosai, specifically one about applying before a child’s birth, reflecting the value placed on caring for children.
oneselfNEW!Tani Yuuki
A song that gently gives you the courage to take a new step, even while you’re filled with doubt and anxiety.
Crafted by singer-songwriter Tani Yuuki, this track moves listeners’ hearts with down-to-earth lyrics and a beautiful melody.
Its theme portrays moving forward while embracing tears and vulnerability, and many will find their eyes welling up.
Released in March 2022, it was written as a web-exclusive commercial song for UQ mobile’s “UQ Ouen-wari” campaign.
It’s also included on the March 2023 album Tamentai.
A warm, encouraging anthem especially recommended for those facing new schools or changing environments who might hesitate because they can’t fully trust themselves.
The crown of glory shines upon you.Ōmori Motoki (Mrs. GREEN APPLE)
This commercial, produced for the 105th National High School Baseball Championship Memorial Tournament, portrays the drama of a young ballplayer taking on a game.
Because it’s told from the player’s perspective and traces the road leading up to that moment, the emotion of finally standing on the Koshien field comes across vividly.
The song Eikan wa Kimi ni Kagayaku, sung by Motoki Omori of Mrs.
GREEN APPLE, is also moving.
His powerful vocals layered with piano strongly evoke gratitude toward those who offered support and a firm resolve for the game.
I Want to Protect You ~Magic of a Touch~NEW!kurisu haato
In the ordinary days spent with our children, aren’t there moments when our hearts suddenly swell with tenderness? The compassion we feel for those dearest to us right by our side, and the love conveyed through touch, are sung with a warm voice.
Originally included on the album “Heart Song -Special Edition-” released in September 2013, the song was later featured on a single released in February 2014.
It was also used in a Nivea commercial, perfectly aligning with the brand’s worldview of protecting families.
Chris Hart’s vocals evoke the warmth of everyday life.
It’s perfect for quietly listening while gazing at your sleeping child at night.
[Tearjerker] Heart-wrenching and moving classic CM songs (21–30)
All the days hard to leave behindOda Kazumasa
This commercial, presented in a slideshow format using lovely everyday photos with family and friends, is a classic style for Meiji Yasuda Life.
Every photo is truly wonderful, and watching them warms the heart.
The background music is, as always, by Kazumasa Oda.
The song featured in this commercial is “Subete Sarigataki Hibi,” released in 2024.
It’s a superb ballad that’s sure to move you, with lyrics expressing gratitude to the people who have supported you, delivered through Oda’s heartfelt vocals.
