The Cook Do commercial song
Cook Do, Ajinomoto’s Chinese seasoning series, offers a lineup of blended seasonings like mapo tofu mix, twice-cooked pork (hoikoro) sauce, and aromatic flavor pastes.When you think of Cook Do commercials, the memorable images are of families enjoying delicious-looking Chinese dishes, right?Just watching them makes you hungry, and the music that accompanies the ads is great too.In this article, we’ll introduce all the songs that have been used in Cook Do commercials to date.We’ve picked out everything from staple marches and light classical pieces to jazz standards and newly written original tracks, so be sure to check them out.
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Cook Do commercial songs (11–20)
Original song
This commercial promotes the appeal of seasonings from Cook Do—such as aged doubanjiang and tantanjiang—highlighted through Tatsuya Fujiwara’s reactions.
The shock and delight of making delicious Chinese dishes at home easily are introduced comically with big reactions.
Further accentuating the video’s humorous vibe is the original BGM featuring a distinctive vocal style.
The melody evokes China and effectively conveys a sense of fun.
Original song
This commercial features Ryuji, famous for his Buzz Recipes, proposing new variations for Cook Do and expanding its possibilities.
It adds narration to the commercial starring Hiroshi Abe and Kurumi Inagaki to emphasize that you can make equally rice-friendly dishes with other ingredients.
Because it’s Ryuji—who has created so many new recipes—the message feels especially convincing.
The light, buoyant background music is also key: the bouncy string tones convey the fun and excitement of cooking.
Original songHayashibe Tomonori
The Kōmi Paste commercial featuring SKE48, titled “SKE100 Eating,” aired primarily in the Tokai region.
The song playing in the background as SKE members enjoy dishes made with Kōmi Paste is an original track created for the commercial.
It was composed by Tomonori Hayashibe, who handles keyboards, programming, and composition for Plus-Tech Squeeze Box, and who has worked on many other commercial songs as well.
With a bright, horn-driven melody, the track further elevates the members’ cheerful vibe.
The inner BGM of your heart when you eat something delicious might be just this kind of sparkling tune!
Cool Struttin’Sonny Clark
Many people who cook might have been curious about the stylish jazz number used in that commercial where Naomi Watanabe peers into the fridge, murmurs “There’s nothing meow,” and then gets saved by Cook Do’s Koumi Paste.
That song is actually the title track from one of the all-time classic albums, Cool Struttin’, released in 1958 by the renowned jazz pianist Sonny Clark.
Composed by Clark himself, it’s a masterpiece whose rolling piano phrases are irresistibly chic and pleasant.
The version used in the commercial highlights the brass section, including saxophones, and it’s great how this sophisticated track oddly yet perfectly matches the homely, everyday feel of the ad’s visuals.
Original songHayashibe Akiko
It’s interesting how Cook Do commercials casually use well-known pieces—sometimes classical, sometimes jazz.
There are actually cases where original instrumental tracks are used, too.
The piece in the ad featured here, with Eiko Koike for “Kyō no Ōzara: Pork Belly and Eggplant,” was composed by Akiko Hayashibe.
It’s an instrumental that perfectly fits the CM mold—never intruding on the visuals, yet not getting lost either.
Hayashibe is also a bassist and has worked on many commercial and film scores, and she’s provided music for another Cook Do spot as well—the “Pork Belly and Daikon” version.
Original song
A commercial for a kid-friendly Mapo Tofu seasoning mix features an adorable little boy alongside Hiroshi Abe.
The ad opens with scenes of the curious boy who wants to try anything he sees—shouting “I want to try it!!”—but he’s still small and can’t do many things yet.
Just when it seems like the mapo tofu from the Chinese restaurant he saw on TV might be a bit too much for him, Hiroshi Abe appears and says, “It’s not too early,” introducing Cook Do’s mild mapo tofu for children.
The boy’s expression as he enjoys the mapo tofu is particularly memorable.
The background music is an original song produced for the commercial; the soft brass over a lively beat feels wonderfully pleasant.
Cook Do commercial songs (21–30)
Oh SusannaMatsuo Kenjirō
Watching Tomomitsu Yamaguchi and Hana Sugisaki, both hungry, stuffing their faces so deliciously makes you feel hungry too, doesn’t it? Because the production deliberately avoids sound effects and dialogue until the latter half, many people probably found the song—starting with a light, acoustic guitar backing used as BGM—sticking in their ears.
It’s an arrangement by Kenjiro Matsuo of “Oh! Susanna,” composed by Stephen Foster, one of the leading American composers of the 19th century.
The choice to hum “la la la” instead of singing the lyrics also suits this version, which blends an Americana vibe with pop-rock.