Ajinomoto’s commercial song. A popular jingle.
Ajinomoto handles a wide range of cooking-related products, starting with seasonings.
They air many commercials featuring delicious-looking dishes, and it’s not uncommon to find your eyes glued to the screen when you’re watching TV.
Interestingly, the music used in Ajinomoto’s commercials has also been getting a lot of attention!
In this article, we’ll introduce all the songs that have been featured in Ajinomoto commercials so far.
From original tracks to tie-in songs, there’s a wide variety—so take this opportunity to give them a listen!
Ajinomoto commercial songs. Popular commercial songs (1–10)
Original songSogabe Konatsu
Here is the commercial song created by singer-songwriter Konatsu Sogabe from Hokkaido.
It’s an original track used in the Knorr Cup Soup “Thick, Nutritious, Let’s Eat.
Spinach” commercial.
The warm tone, built around the sound of the piano, beautifully highlights Sogabe’s gentle vocals.
The melody seems to seep deep into the heart.
On cold winter mornings, why not savor the happiness of sipping a steaming hot soup, just like in this commercial?
My diligent bean songUeno Yūka
It makes you really crave a warm, bean-filled soup.
The song used in the “Minestrone: My Diligent Bean Song” spot features Kenta Suzuki—formerly active as a member of the music group D.W.
Nichols—on ukulele, with actress Yuka Ueno on vocals.
You can almost feel how delicious it must be from the tune and her voice—it’s the kind of performance that makes you want to sing along.
After hearing this, you might have your dinner plans settled for tonight.
Original songDENIMS
I’m warmed by the laid-back, unforced sound arrangement.
It’s the CM song for the “Mama’s Secret Weapon” spot, crafted by DENIMS, a city pop band from Osaka.
The ambient-tinged guitar tones pair perfectly with the easygoing rhythm and layered choruses, making for a very stylish piece.
The unpretentious vocals and overall sonic image alone are enough to lift your spirits.
It makes you want to spend a relaxed time at home.
But still… why is consomme soup on a cold day so unbelievably delicious?
Cool Struttin’Tanaka Aoto
Thanks to its light, buoyant rhythm, jazz really helps you get into the groove of cooking.
The CM song for Cook Do Koumi Paste “Inspiration: Fried Rice,” featuring the hugely popular international talent Naomi Watanabe, uses a rendition of the classic Cool Struttin’ by American jazz pianist Sonny Clark, arranged by composer Aoto Tanaka.
Its sprightly feel fits the visuals of Chinese cooking perfectly—it’s so cool.
In that short broadcast slot, it packs in everything that’s great about jazz.
The Little OnesThe Waiting World
It makes you want to whistle along, doesn’t it? This is the song used in the Sleep Support Supplement Gurina commercial, “If You’re Going to Sleep Anyway.” It’s a track by The Waiting World, included on their 2014 album Patio Doors.
It has that smooth jazz vibe—so pleasant to listen to! It naturally puts you in a cheerful mood.
It’s a happy piece that perfectly fits a sleep support supplement commercial—be sure to add it to your playlist!