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[Daido Life Commercials] Popular and All-Time Commercials Collection [2026]

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.
A Vocaloid producer who is also a music writerAraki Jakkan
I’ve worked in a variety of roles—regardless of pro or amateur settings—including live event PA, cameraman for video and photography, restaurant staff, and logistics center staff. I now spend my days as a part-time writer. I’ve contributed to music and manga websites with feature/review articles, and wrote the liner notes included as a bonus for 1st PLACE Inc.’s “IA SUPER BEST.” As for my music background, I started playing guitar in junior high and focused on band activities during my school years. For over 15 years since then, up to the present, I’ve continued releasing original tracks as a Vocaloid producer. My areas of expertise are Japanese rock, Vocaloid, and manga.

A Daido Life commercial that happened to catch my eye while watching TV.

Have you ever found yourself thinking, “I want to see that again,” moved by a touching story or striking visuals? Insurance company commercials often feel stiff, but Daido Life’s ads are warm, featuring engaging direction and appealing casts that draw you in.

In this article, we’ll take a closer look at Daido Life’s commercials.

You might just find information on that ad you were curious about.

Be sure to read to the end!

[Daido Life’s Commercials] Popular and Historical Commercials Summary [2026] (1–10)

Daido Life: ‘Like Family’ Edition

DAIDO LIFE 'Thinking of You as Family B'

This “Thinking of Them as Family” series, which aired in 2012, didn’t use actors as image spokespeople but instead featured people who actually work at the company.

The theme song, “Heaven,” was specially written for this commercial by Haru Yuko of Southern All Stars.

The sparkling smiles of the people at work are especially memorable.

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Daido Life: My Daido Declaration! “Proposal of Peace of Mind” Edition

DAIDO Daido Life Commercial: “My Daido Declaration! ~ Proposal for Peace of Mind ~” 30-second version

Daido Life Insurance Company, part of the T&D Insurance Group, is well known in the industry as a life insurer specializing in the small and medium-sized enterprise (SME) market.

The commercial released in April 2023, titled “My Daido Declaration! ~ Proposal for Peace of Mind,” showcases the company’s strengths and has earned overwhelming support from SMEs.

The protagonist is a sales representative in her second year at the company, whose father—an SME owner—saw his business go bankrupt due to reasons such as insufficient coverage and the absence of a successor.

With that kind of background, you can imagine a sales rep who truly understands and supports the needs of SMEs!

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Daido Life Offsite Meeting for Business Owners: “Management Support” / “Executive Protection”Haru

Corporate TV Commercial: 'Executive Offsite Meeting (Management Support Version)' - 30 seconds

This commercial for Daido Life shows various company executives gathering to talk about their worries and the challenges they’ve faced.

Haru introduces the insurance services that address those concerns and difficulties.

Hearing the real voices of these business owners makes the commercial feel relatable.

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[Daido Life Insurance Commercials] Popular and Historical Commercials Summary [2026] (11–20)

Daido Life: “A Letter to the President — From a Wife to Her Husband in Heaven”Haru

Corporate commercial: 'A Letter to the President — From a Wife to Her Husband in Heaven' (Long Version, 120 seconds)

It’s a commercial that brings a wave of sadness and warmth at the same time.

In Daido Life’s “A Letter to the President — From a Wife to Her Husband in Heaven,” Haru reads a letter aloud.

It conveys a wife’s feelings for her husband, who always put customers and employees first in his work.

Even while suffering from a serious illness, he devoted himself tirelessly to the company.

The message says that his children, his employees, and I watched over that steadfast back.

It not only reminds you of the importance of insurance, but also inspires the feeling, “I’m going to do my best to keep living.”

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Daido Life: “A City Where Companies Thrive”Haru

Corporate TV Commercial: “A City Energized by Its Company”

It’s a refreshing commercial where Haru rides a bicycle looking comfortable and breezy, zipping through the town while greeting locals and making small talk.

True to its title, “A Town Energized by Its Companies,” the concept of insurance that supports and revitalizes small and medium-sized businesses perfectly matches the nostalgic image of an old downtown neighborhood.

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Daido Life “A Letter to the President — From Wife to Husband” VersionHaru

Corporate Commercial: 'A Letter to the President — From Wife to Husband' (Full Version)

In this commercial, Haru’s reading of a letter is truly moving.

The husband, the company president who always said, “The store is more important than life!” suddenly collapses from an illness.

He was unable to work for four months, but finally returned.

He’s brought to tears by a letter from his wife given to him then.

The message, like a love letter—“Your dream has become my dream.

Let’s keep doing our best together”—is simple but heartfelt.

It’s a commercial that conveys the bond between husband and wife.

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Daido Life: “It’s okay—just get back up. As many times as it takes.” (version)Haru

Daido Life commercial

Actress Haru stands on a sheer cliff in a simple dress and murmurs, “Compared to the vastness of this world, my worries are so small, so small.” The accompanying visuals are dynamic shots of grand nature—rough seas and strong winds.

Then Haru shouts out toward the ocean from atop the cliff.

The direction is striking: as if refreshed, she goes from tears to a smile by the end.

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