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Lovely commercial jingle

A roundup of commercials featuring enka singers—from ones where you can hear their singing to fun and quirky spots.

When watching TV commercials, you sometimes see ones featuring enka singers, don’t you?

There are not only legendary performers loved across generations, but also many younger singers who are widely known among various age groups.

So it’s no surprise that many people find themselves glued to the screen when a commercial featuring them comes on.

In this article, we’ll showcase a range of commercials starring enka singers all at once.

From spots where you can hear their singing voices to those with entertaining and clever concepts, there’s plenty to enjoy.

A roundup of commercials featuring enka singers, from ones where you can hear their singing to funny ones (1–10)

Hakutsuru Sake Brewery Hakutsuru MaruHikawa Kiyoshi

Nice commercial: Hakutsuru Sake Brewery, Hakutsuru Maru, Kiyoshi Hikawa – two-part series

From 2009 to 2015, Kiyoshi Hikawa appeared in commercials for Hakutsuru Maru.

They used a sea-themed production known as the “Fisherman Series,” which perfectly matched Hikawa’s distinctly enka-style singing voice.

For many people, the Hakutsuru commercials are strongly associated with Hikawa, aren’t they?

docomo ‘Let’s Review Your Smartphone Bill’ VersionHosokawa Takashi, Mori Konomi, Reizā Ramon RG

“Takashi Hosokawa” says “♪ IKKYUUPPAA” — NTT DoCoMo commercial 2

This commercial features the veteran enka singer Takashi Hosokawa, who appears and sings an original jingle to introduce a great plan.

But did you know there’s actually another enka singer in the ad? The DOCOMO staff member explaining the plan to Mr.

Hosokawa and RG is actually Konomi Mori.

Since she usually wears a kimono, and in the ad she’s dressed as a DOCOMO staffer, not many people may have realized it was her.

Shin Nihon House Co., Ltd. “Slope” VersionYoshi Ikuzo

New Nihon House Co., Ltd., famous for Yoshikazu Ikuzo — TV commercial, Slope Version (30 seconds)

The commercial in which Ikuzo Yoshi appears and also handles the background music is for Shin Nihon House Co., Ltd., a company specializing in home renovations.

In the ad, there’s a scene where Yoshi walks through the town where he lives, creating visuals that match the lyrics about loving a familiar hometown.

Naturally, the song playing as the BGM is sung by Ikuzo Yoshi himself, and although it serves as a CM jingle, it was also released as a single under the title “Dream.”

A roundup of commercials featuring enka singers: from those where you can hear their singing to the funny ones (11–20)

Tokken Corporation: Consulting Sayuri — Land Utilization / Asset Formation / Asset Succession & InheritanceIshikawa Sayuri

This commercial features Sayuri Ishikawa gently offering advice on various concerns and thoughts related to the home.

The scenarios include consultations about asset succession, inheritance, and land utilization, showing how Token Corporation can provide support in such times.

The way the advice is delivered—slowly and conversationally—conveys a warm, empathetic stance that gently aligns with each person’s ideal.

The music emphasizes this warmth in supporting users, with “Hymne à l’Amour.” Its light piano arrangement adds a sense of familiarity and warmth.

UHA Mikakuto Jabara Throat Lozenges “Jabara Exploration” VersionIshikawa Sayuri

UHA Mikakuto Jabarai Throat Lozenges “Jabarai Expedition” 15-second spot featuring Sayuri Ishikawa

This piece features Sayuri Ishikawa visiting Kitayama Village in Wakayama Prefecture, the production area for jabara citrus, and interviewing growers about its appeal.

Seeing the calm, gentle demeanor of the farmers makes you feel that the jabara produced here must be exceptional.

It also clearly highlights that the product is a throat lozenge made with jabara, which helps build trust in the product.