The enduring appeal of timeless songs! A roundup of KIRIN FIRE’s all-time CM (commercial) songs
When it comes to the CM song for FIRE, Kirin’s flagship canned coffee, many people probably think of “To Feel the Fire.” It’s a song Stevie Wonder wrote specifically for FIRE, and in addition to his own vocal version, many covers by various artists have been featured.
In this article, we’ll showcase all the songs that have been used in FIRE commercials to date, including covers of “To Feel the Fire,” famous international classics, and popular tracks by Japanese artists.
The lineup is packed with cool tunes, so take this opportunity to give them a thorough listen.
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- [Nostalgic Commercials] A compilation of commercials that aired in the Showa era
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- [Febreze Commercial Songs] A roundup of popular CM songs and historical commercial tracks [2026]
- [Historic Collection] Popular Kirin Beer CM Songs and Commercial Tunes
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- [Suntory BOSS] Songs from BOSS commercials: A comprehensive roundup of all past CM tunes!
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Timeless hit songs you can’t help but sing along to! A roundup of KIRIN FIRE’s classic commercial songs through the years (1–10)
Linda LindaTHE BLUE HEARTS
In the commercial “Instantly, Sharpen Up — Now Appearing,” which features Tom & Jerry and Choushinsei Flashman, one of THE BLUE HEARTS’ signature songs, Linda Linda, was used.
Released in 1987, the track was also their debut single.
It starts off quietly and gently, then explodes in the chorus—instantly boosting the listener’s excitement! Brimming with unrestrained passion, it’s the perfect song to sing along to and blow away your everyday frustrations.
One more stepKasarinchu
The song used in the “Our Future” commercial is Kasarinchu’s “Ato Ippo” (One More Step).
Released in 2016, it was written as the official image song for volume 27 of the manga Space Brothers.
The lyrics express the resolve to keep learning every day and follow the path you believe in toward your dreams—no matter how many times you stumble or what others say.
Taking that final step is always the hardest, isn’t it? But if you listen to this song, it’ll give you the strength to take that one more step!
Thats the way a Woman isMessengers
The commercial “Sugoroku Boss’s Dice,” featuring Junichi Okada and Yoji Tanaka, uses “That’s the Way a Woman Is” by the American pop-rock band The Messengers.
Known in Japan under the title “Kininaru Onna no Ko,” the song is incredibly catchy—you can’t get it out of your head after just one listen! In addition to being used in Kirin Fire ads, it has appeared in various other commercials and has been covered by Japanese artists such as Saori Minami and Finger 5.
Its repeating melody and upbeat rhythm make you feel cheerful as you listen!
The enduringly beloved classics are captivating! A roundup of KIRIN FIRE’s all-time CM songs (11–20)
YMCAVillage People
The commercial titled “Ground Keeper,” featuring former Major Leaguer Hideki Matsui—affectionately known as “Godzilla”—uses Village People’s “Y.M.C.A.” In Japan, the 1979 cover “YOUNG MAN (Y.M.C.A.)” arranged and performed by Hideki Saijo is well known.
Set to a bright, energetic melody, it delivers an encouraging message to young people.
The title “Y.M.C.A.” refers to lodging facilities for youth, and the lyrics portray how, even if your days don’t seem fun, coming here will bring you joyful, dream-filled days.
To Feel The FireStevie Wonder
This commercial promotes the fact that FIRE’s ONEDAY Black stays delicious even at room temperature, a state often associated with a drop in flavor.
Because the taste lasts, it supports you solidly throughout the day, helping you push forward with strength—depicted through the presence of Kenta Kiritani.
The song that underscores the power of this footage, which portrays such hard work, is the familiar series theme, “To Feel The Fire.” Its blend of gentle instrumentation and vocals that gradually build in intensity is striking, conveying a passion that slowly heats up the heart.
Original songChatto Monchī
This commercial showcases CAFE Deli, a flavored latte developed as a spin-off of Kirin’s Fire brand, by highlighting it through everyday scenes.
It portrays CAFE Deli as a reward to oneself in daily life, conveying a rich taste that also resonates with the desire to feel stylish.
The relaxed atmosphere of these ordinary, day-to-day moments is accentuated by a song from Chatmonchy.
The light, breezy sound and vocals express the idea of overcoming small everyday troubles with positivity.
Runnerbakufū suranpu
The commercials featuring the duo Cream Stew, titled “Let’s Speak Honestly: Conference Room” and “Let’s Speak Honestly: Seaside,” use Bakufu Slump’s song “Runner.” In the ads, an instrumental version arranged by Hajime Uchiyama—who has worked on numerous songs for commercials, films, and TV dramas—is played.
The arrangement adds a cool, weighty edge to the original song’s intense energy, making it sound really stylish.
Only a few seconds are heard in the commercials, but the song’s heat still comes through, and it really makes you want to hear the full version in this arrangement!