The enduring appeal of timeless songs! A roundup of KIRIN FIRE’s all-time CM (commercial) songs
When it comes to the CM song for FIRE, Kirin’s flagship canned coffee, many people probably think of “To Feel the Fire.” It’s a song Stevie Wonder wrote specifically for FIRE, and in addition to his own vocal version, many covers by various artists have been featured.
In this article, we’ll showcase all the songs that have been used in FIRE commercials to date, including covers of “To Feel the Fire,” famous international classics, and popular tracks by Japanese artists.
The lineup is packed with cool tunes, so take this opportunity to give them a thorough listen.
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- [From timeless classics to the latest hits] A roundup of catchy commercial songs
- Catchy commercial jingles. A roundup of those songs grabbing attention in ads!
- [Nostalgic Commercials] A compilation of commercials that aired in the Showa era
- All-Time Nescafé Popular Commercials and Jingles Roundup
- [Febreze Commercial Songs] A roundup of popular CM songs and historical commercial tracks [2026]
- [Historic Collection] Popular Kirin Beer CM Songs and Commercial Tunes
- [April 2026] Summary of the Latest Trending Commercial Songs
- [Suntory BOSS] Songs from BOSS commercials: A comprehensive roundup of all past CM tunes!
- Coffee commercial song. Popular commercial jingle.
- [Canned Coffee / Bottled Coffee] CM Songs for Georgia and BOSS
Timeless hit songs you can’t help but sing along to! A roundup of KIRIN FIRE’s classic commercial songs through the years (1–10)
To Feel The FireKiritani Kenta
This commercial depicts Kenta Kiritani drinking Kirin’s Fire to fire himself up, while also conveying the crispness of its flavor.
It emphasizes the moment when Kiritani starts to sing, giving the whole piece a strong, powerful feel.
The song delivered powerfully in the footage is “To Feel The Fire,” familiar as the series’ CM song.
The original is a track by Stevie Wonder, which sings about the flame one needs within, set to a gentle melody.
Sung by Kenta Kiritani, it conveys a different kind of strength and resolve than the original—that’s the key point.
Linda LindaTHE BLUE HEARTS
In the commercial “Instantly, Sharpen Up — Now Appearing,” which features Tom & Jerry and Choushinsei Flashman, one of THE BLUE HEARTS’ signature songs, Linda Linda, was used.
Released in 1987, the track was also their debut single.
It starts off quietly and gently, then explodes in the chorus—instantly boosting the listener’s excitement! Brimming with unrestrained passion, it’s the perfect song to sing along to and blow away your everyday frustrations.
One more stepKasarinchu
The song used in the “Our Future” commercial is Kasarinchu’s “Ato Ippo” (One More Step).
Released in 2016, it was written as the official image song for volume 27 of the manga Space Brothers.
The lyrics express the resolve to keep learning every day and follow the path you believe in toward your dreams—no matter how many times you stumble or what others say.
Taking that final step is always the hardest, isn’t it? But if you listen to this song, it’ll give you the strength to take that one more step!
The enduringly beloved classics are captivating! A roundup of KIRIN FIRE’s all-time CM songs (11–20)
YMCAVillage People
The commercial titled “Ground Keeper,” featuring former Major Leaguer Hideki Matsui—affectionately known as “Godzilla”—uses Village People’s “Y.M.C.A.” In Japan, the 1979 cover “YOUNG MAN (Y.M.C.A.)” arranged and performed by Hideki Saijo is well known.
Set to a bright, energetic melody, it delivers an encouraging message to young people.
The title “Y.M.C.A.” refers to lodging facilities for youth, and the lyrics portray how, even if your days don’t seem fun, coming here will bring you joyful, dream-filled days.
There’s No Business Like Show BusinessSharon Mcnight
The commercial “Team neo,” featuring Junichi Okada, Bananaman, Knights, and others, uses the song “There’s No Business Like Show Business.” Originally sung in the Broadway musical Annie Get Your Gun, the song was later used as the theme for a musical film that took its title directly from the song, starring Marilyn Monroe.
In the commercial, an original arrangement made specifically for the ad is used.
The sparkling melody makes you feel as if you’re watching a Broadway musical live on stage—just hearing it fills you with excitement and joy.
Original songChatto Monchī
This commercial showcases CAFE Deli, a flavored latte developed as a spin-off of Kirin’s Fire brand, by highlighting it through everyday scenes.
It portrays CAFE Deli as a reward to oneself in daily life, conveying a rich taste that also resonates with the desire to feel stylish.
The relaxed atmosphere of these ordinary, day-to-day moments is accentuated by a song from Chatmonchy.
The light, breezy sound and vocals express the idea of overcoming small everyday troubles with positivity.
Original instrumental trackUchiyama Takahiro
This is an original commercial song by Takahiro Uchiyama, who served as the vocalist and guitarist of the band GREEN MIND.
It has a cool, dramatic sound that makes you feel like you’re listening to an overseas rock band.
It matches well with the cool, seasoned presence of the soccer player featured in the commercial, Kazuyoshi Miura.
