The enduring appeal of timeless songs! A roundup of KIRIN FIRE’s all-time CM (commercial) songs
When it comes to the CM song for FIRE, Kirin’s flagship canned coffee, many people probably think of “To Feel the Fire.” It’s a song Stevie Wonder wrote specifically for FIRE, and in addition to his own vocal version, many covers by various artists have been featured.
In this article, we’ll showcase all the songs that have been used in FIRE commercials to date, including covers of “To Feel the Fire,” famous international classics, and popular tracks by Japanese artists.
The lineup is packed with cool tunes, so take this opportunity to give them a thorough listen.
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- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- [From timeless classics to the latest hits] A roundup of catchy commercial songs
- Catchy commercial jingles. A roundup of those songs grabbing attention in ads!
- [Nostalgic Commercials] A compilation of commercials that aired in the Showa era
- All-Time Nescafé Popular Commercials and Jingles Roundup
- [Febreze Commercial Songs] A roundup of popular CM songs and historical commercial tracks [2026]
- [Historic Collection] Popular Kirin Beer CM Songs and Commercial Tunes
- [February 2026] Summary of Trending Latest Commercial Songs
- [Suntory BOSS] Songs from BOSS commercials: A comprehensive roundup of all past CM tunes!
- Coffee commercial song. Popular commercial jingle.
- [Canned Coffee / Bottled Coffee] CM Songs for Georgia and BOSS
The charm of timeless songs that live on! A roundup of Kirin Fire’s classic CM songs through the years (21–30)
Seasons of Love
This video depicts the budding understanding of a father once disliked, as the protagonist faces their work—conveying a sense of family bonds as well.
As they approach the age their father once was, they realize his greatness and resolve to become like him, a powerful determination that comes through clearly.
The appearance of Fire also underscores the crisp, refreshing quality that helps switch one’s mindset.
The song that further amplifies the video’s strong atmosphere is “Seasons of Love.” Featured in the musical Rent, its structure—building strength as it moves toward the chorus—conveys a bright, positive feeling with clarity.
Seasons of Love
This commercial features Yosuke Eguchi appearing as a father, speaking to his son about the pride he takes in his work.
He says, “Dad doesn’t hit home runs,” and explains that he’s proud to play a behind-the-scenes, supportive role.
Many people likely resonated with his words and found them encouraging.
The background music is a cover of “Seasons of Love,” a song from the Broadway musical Rent.
Its beautiful melody is striking, and the choral singing gives it a grand, uplifting feel.
Timeless masterpieces keep the legacy alive! A roundup of Kirin Fire’s historical CM songs (31–40)
Star Wars: Main TitleJohn Williams
In the commercials for SUPER FIRE SPEED BREAK, some used songs by The Blue Hearts, but there was also a Star Wars version.
The familiar main theme plays.
For SUPER FIRE SPEED BREAK, limited-edition cans featuring a collaboration with Star Wars were released!
To Feel the FireOkui Kaori
“To Feel The Fire” by Stevie Wonder, covered by Kaori Okui of PRINCESS PRINCESS.
Aside from Okui’s vocals, it’s performed with just piano and acoustic guitar—a simple setup that gives it the full vibe of something you’d hear in a jazz bar.
The more you listen, the more the performance, which resonates straight in your chest and feels like it’s speaking to you, brings you to tears.
Okui’s distinctive vocal phrasing delivers the song’s message with even greater passion.
Original songChatto Monchī
This is an original song by Chatmonchy, a rock band that gained popularity for their unique perspective, beautifully resonant lyrics, and robust sound.
In fact, it was their first song made for a commercial.
It was used as the CM song for the Cafe Deli series—FIRE’s then-innovative flavored lattes.
The track matches the stylish concept of the time and is perfect for lifting your mood before heading out.
Being a tie-in, it has an even lighter and more pop-leaning feel than their usual work.
