The enduring appeal of timeless songs! A roundup of KIRIN FIRE’s all-time CM (commercial) songs
When it comes to the CM song for FIRE, Kirin’s flagship canned coffee, many people probably think of “To Feel the Fire.” It’s a song Stevie Wonder wrote specifically for FIRE, and in addition to his own vocal version, many covers by various artists have been featured.
In this article, we’ll showcase all the songs that have been used in FIRE commercials to date, including covers of “To Feel the Fire,” famous international classics, and popular tracks by Japanese artists.
The lineup is packed with cool tunes, so take this opportunity to give them a thorough listen.
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- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- [From timeless classics to the latest hits] A roundup of catchy commercial songs
- Catchy commercial jingles. A roundup of those songs grabbing attention in ads!
- [Nostalgic Commercials] A compilation of commercials that aired in the Showa era
- All-Time Nescafé Popular Commercials and Jingles Roundup
- [Febreze Commercial Songs] A roundup of popular CM songs and historical commercial tracks [2026]
- [Historic Collection] Popular Kirin Beer CM Songs and Commercial Tunes
- [February 2026] Summary of Trending Latest Commercial Songs
- [Suntory BOSS] Songs from BOSS commercials: A comprehensive roundup of all past CM tunes!
- Coffee commercial song. Popular commercial jingle.
- [Canned Coffee / Bottled Coffee] CM Songs for Georgia and BOSS
The charm of timeless songs that live on! A roundup of Kirin Fire’s classic CM songs through the years (21–30)
Seasons of LoveRob Laufer
The commercial “Light a Fire in Your Heart: Zaccheroni’s Wish,” featuring former Japan national soccer team manager Alberto Zaccheroni, uses the song “Seasons of Love.” This song is from the award-winning Broadway musical RENT, and the commercial features a cover version.
It poses the question: If you express one year as a fraction—525,600 minutes—by what measure will you look back on the year you spent? It’s a song that not only reflects on the past year but also prompts you to think a bit about your life.
When A Man Loves A WomanPercy Sledge
This is a series of commercials in which Yuriko Ishida watches people working hard in various professions and says, “Thank you, great job.” In this installment, two men appear: one is a convenience store clerk and the other a traffic security guard.
Watching Ishida observe each man’s meticulous, attentive work and offer words of appreciation, you can’t help but feel as if those words were spoken to you, which is heartwarming.
The BGM for this uplifting commercial is Percy Sledge’s “When a Man Loves a Woman.” As the title suggests, it describes what happens when a man loves a woman, and the sincere, single-minded devotion it portrays is sure to move you.
When A Man Loves A WomanPercy Sledge
This commercial features Yuriko Ishida offering words of appreciation to everyone who works.
When she looks into the camera and says things like “Don’t push yourself too hard” and “Thank you—great job,” it feels as if she’s speaking directly to you.
The BGM is Percy Sledge’s “When a Man Loves a Woman,” with its soulful vocals tracing a sweet melodic line.
Just listening to the melody is enough to calm the heart, but once you read the lyrics—expressing a man’s straightforward love for someone precious—you’ll be moved even more, without a doubt.
When A Man Loves A WomanPercy Sledge
One of the commercials in the series where Yuriko Ishida offers words of gratitude and encouragement to working people is the “Fishing Port” edition.
It portrays fishermen who head out to sea regardless of the cold, and it’s striking to see Yuriko Ishida watching over them from a slightly distant breakwater.
The commercial conveys FIRE’s desire to be a source of comfort for working people.
The background music features the series’ familiar “When a Man Loves a Woman,” Percy Sledge’s debut single released in 1966.
The mellow vocals and organ tones are soothing—you’ll feel your heart unwind as you listen.
To Feel The FireKiritani Kenta
Stevie Wonder’s “To Feel The Fire,” which he wrote for a Fire commercial, is covered in the ad “A FIRE a day: Silver New Black / Gold Latte Low Sugar” by actor Kenta Kiritani.
Kiritani, who also showcased his singing voice as Urashima Taro in an au commercial, brings a hot, gritty tone that fits this ad perfectly.
The lyrics, which yearn for warm, heartfelt love, really strike a chord.
With Kiritani’s expressive delivery, those feelings—almost like a cry from the heart—come through even more intensely.
To Feel The FireKiritani Kenta
In the memorable “FIRE Person – Ignite the Working You” spot, whose title ties into the product name, the creators clearly convey who they want to drink this beverage.
In the commercial, Kenta Kiritani appears as a salaryman, shown getting fired up by drinking FIRE.
The phrase “ignite the working you” is striking and compelling, isn’t it? The background music features Kiritani’s cover of “To Feel The Fire,” the FIRE commercial song originally crafted by Stevie Wonder.
Seasons of Love
This is about Alberto Zaccheroni, who also served as the head coach of Japan’s national soccer team, talking about how he would live in the present if he could go back to the past.
Even if he has regrets as a player, he has none as a coach; his claim that he always gives his all as a coach conveys a strong sense of determination.
The video has a cool image of him heading toward the coach’s field with a flare in hand.
The music that further accentuates that strength and cool atmosphere is “Seasons of Love.” Known as a featured song from the musical Rent, its grand development when the chorus hits feels like the skies clearing, revealing a positive emotion—like hope for what’s to come.
