Hitachi commercial roundup: Introducing the Tree series and the latest commercials
Hitachi is one of the well-loved, classic brands in the home appliance industry, and when it comes to Hitachi commercials, the long-running “Hitachi no Ki” series—featuring the song that has aired for decades—is especially famous.
They’ve also released many eye-catching commercials featuring star-studded casts.
In this article, we’ll introduce Hitachi’s commercials all at once!
You might find the commercial you’ve been looking for—whether it’s a spot you recently saw on TV that caught your attention, or a nostalgic ad that aired in the past.
- Hitachi commercial roundup: Introducing the Tree series and the latest commercials
- [Nostalgic Commercials] A compilation of commercials that aired in the Showa era
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- Compilation of commercials featuring Mana Ashida. Introducing the latest ads as well as her past appearances.
- Heartwarming nostalgic commercial jingles: a special collection of timeless hits that take you back.
- A roundup of commercials featuring Hiroshi Abe: introducing everything from the latest ads to past ones all at once.
- A commercial featuring Yuriko Yoshitaka. From long-running, classic spots she’s appeared in to the latest ads.
- [Panasonic Commercials] A compilation of popular and past commercials
- Dai-ichi Life Commercials: Popular and Historical Ads Compilation [2026]
- A commercial featuring Hana Sugisaki. Showcasing everything from the latest ads to her past appearances in one go.
- A roundup of commercials featuring Takumi Saito: from the latest spots to timeless classics.
- [April 2026] Summary of the Latest Trending Commercial Songs
- Catchy Showa-era commercial jingles. Introducing famous songs recently featured in commercials, too!
Hitachi commercials roundup: Introducing the Hitachi Tree series and the latest commercials (1–10)
Hitachi Vacuum Cleaner “Clean According to the Place” VersionSho Sakurai, Satoshi Ohno
In this commercial featuring Arashi as image characters, Sho Sakurai explains recommended ways to use a vacuum cleaner to Satoshi Ohno in the “Sakurai ShowROOM” series, where Sakurai recommends various Hitachi products.
In fact, while explaining the vacuum’s usage to Ohno, who has come as a customer, he slyly ends up making him do all the cleaning—resulting in a comical finish worth noting!
Hitachi Refrigerator: “Vegetable Compartment Comparison Experiment” EditionSho Sakurai, Masaki Aiba
In the “Sakurai Show ROOM” series, where Arashi serves as image characters and Sho Sakurai recommends various Hitachi products, this installment is the “Vegetable Compartment Comparison Experiment.” It highlights the freshness and longevity of vegetables stored in the refrigerator’s vegetable compartment.
Using a storage method that “puts vegetables to sleep” helps them last longer.
Watching a cucumber that’s been stored for seven days snap crisply as it’s broken and eaten makes you want to try it yourself.
Hitachi Air Conditioner Shirokuma-kun “Pikijaba Dance Caravan” VersionRiho Yoshioka
This is a commercial introducing the automatic cleaning function installed in Shirokuma-kun.
Riho Yoshioka promotes the freeze-cleaning mechanism—which freezes dirt and washes it away all at once—through song and dance.
With its catchy presentation, the commercial is engaging and enjoyable right to the end.
Hitachi commercials roundup: Introducing the Hitachi Tree series and the latest ads (11–20)
Shirokuma-kun: “It’s the era of freezing your air conditioner to clean it.”Satomi Ishihara
This commercial features Satomi Ishihara cheerfully explaining the useful features of Hitachi’s Shirokuma-kun air conditioner.
Satomi Ishihara and the Shirokuma-kun mascot appear to help people choose an air conditioner, highlighting the Freeze Cleaning function among the features.
It clearly explains the mechanism that keeps the unit clean, and above all, her smile during the explanation conveys a strong sense of reassurance and trust.
Hitachi, Tree of Hitachi
It’s not a product commercial, but a corporate/group ad.
If I say the commercial with the big tree, you probably know which one I mean.
You can always see it at the end of “The World’s Mysteries.” That tree is a monkeypod located in Moanalua Gardens on Oahu, Hawaii.
It’s 25 meters tall and an impressive 40 meters wide.
Some of you might say, “I’ve seen it in Hawaii.” The phrase “Everyone gathers, everyone contributes, and we take on something new” has remained unchanged for a long time.
It’s a commercial jingle that even kids can’t help but sing.
Hitachi: “Change the beginning, and the goal comes closer.”
Titled “Change the beginning, and the goal gets closer,” this commercial by Hitachi, Ltd.
presents the company’s carbon-neutral initiatives in a simple format.
Rather than adding tweaks to existing processes, it calls for reexamining the conventional way of doing things from the ground up—a stance that’s not only indicative of corporate philosophy but also insightful for individuals’ ways of thinking.
Hitachi Washing Machine “That’s where Hitachi! (Easy Maintenance)” EditionMana Ashida
A washing machine commercial featuring Mana Ashida, who’s in such high demand for TV dramas.
Her red outfit stands out beautifully against the white washing machine.
With a smile, she points and confirms as she introduces the washer’s features one after another—utterly delightful.