Hitachi commercial roundup: Introducing the Tree series and the latest commercials
Hitachi is one of the well-loved, classic brands in the home appliance industry, and when it comes to Hitachi commercials, the long-running “Hitachi no Ki” series—featuring the song that has aired for decades—is especially famous.
They’ve also released many eye-catching commercials featuring star-studded casts.
In this article, we’ll introduce Hitachi’s commercials all at once!
You might find the commercial you’ve been looking for—whether it’s a spot you recently saw on TV that caught your attention, or a nostalgic ad that aired in the past.
- Hitachi commercial roundup: Introducing the Tree series and the latest commercials
- [Nostalgic Commercials] A compilation of commercials that aired in the Showa era
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- Compilation of commercials featuring Mana Ashida. Introducing the latest ads as well as her past appearances.
- Heartwarming nostalgic commercial jingles: a special collection of timeless hits that take you back.
- A roundup of commercials featuring Hiroshi Abe: introducing everything from the latest ads to past ones all at once.
- A commercial featuring Yuriko Yoshitaka. From long-running, classic spots she’s appeared in to the latest ads.
- [Panasonic Commercials] A compilation of popular and past commercials
- Dai-ichi Life Commercials: Popular and Historical Ads Compilation [2026]
- A commercial featuring Hana Sugisaki. Showcasing everything from the latest ads to her past appearances in one go.
- A roundup of commercials featuring Takumi Saito: from the latest spots to timeless classics.
- [February 2026] Summary of Trending Latest Commercial Songs
- Catchy Showa-era commercial jingles. Introducing famous songs recently featured in commercials, too!
Hitachi commercials roundup: Introducing the Hitachi Tree series and the latest commercials (1–10)
Hitachi Refrigerator: “Vegetable Compartment Comparison Experiment” EditionSho Sakurai, Masaki Aiba
In the “Sakurai Show ROOM” series, where Arashi serves as image characters and Sho Sakurai recommends various Hitachi products, this installment is the “Vegetable Compartment Comparison Experiment.” It highlights the freshness and longevity of vegetables stored in the refrigerator’s vegetable compartment.
Using a storage method that “puts vegetables to sleep” helps them last longer.
Watching a cucumber that’s been stored for seven days snap crisply as it’s broken and eaten makes you want to try it yourself.
Shirokuma-kun: “It’s the era of freezing your air conditioner to clean it.”Satomi Ishihara
This commercial features Satomi Ishihara cheerfully explaining the useful features of Hitachi’s Shirokuma-kun air conditioner.
Satomi Ishihara and the Shirokuma-kun mascot appear to help people choose an air conditioner, highlighting the Freeze Cleaning function among the features.
It clearly explains the mechanism that keeps the unit clean, and above all, her smile during the explanation conveys a strong sense of reassurance and trust.
Hitachi, Tree of Hitachi
It’s not a product commercial, but a corporate/group ad.
If I say the commercial with the big tree, you probably know which one I mean.
You can always see it at the end of “The World’s Mysteries.” That tree is a monkeypod located in Moanalua Gardens on Oahu, Hawaii.
It’s 25 meters tall and an impressive 40 meters wide.
Some of you might say, “I’ve seen it in Hawaii.” The phrase “Everyone gathers, everyone contributes, and we take on something new” has remained unchanged for a long time.
It’s a commercial jingle that even kids can’t help but sing.
Hitachi commercials roundup: Introducing the Hitachi Tree series and the latest ads (11–20)
Hitachi Air Conditioner Shirokuma-kun “Pikijaba Dance Caravan” VersionRiho Yoshioka
This is a commercial introducing the automatic cleaning function installed in Shirokuma-kun.
Riho Yoshioka promotes the freeze-cleaning mechanism—which freezes dirt and washes it away all at once—through song and dance.
With its catchy presentation, the commercial is engaging and enjoyable right to the end.
Hitachi: “Change the beginning, and the goal comes closer.”
Titled “Change the beginning, and the goal gets closer,” this commercial by Hitachi, Ltd.
presents the company’s carbon-neutral initiatives in a simple format.
Rather than adding tweaks to existing processes, it calls for reexamining the conventional way of doing things from the ground up—a stance that’s not only indicative of corporate philosophy but also insightful for individuals’ ways of thinking.
Hitachi Microwave Oven Aisa’s Gaze: “The Last Bento of the Club” EditionMana Ashida
This is a Hitachi commercial from the “Mana’s Gaze” series featuring Mana Ashida.
This installment focuses on a mother preparing a lunchbox for her child on the last day of club activities.
It shows her making pork cutlets with a Hitachi microwave oven and packing the lunchbox more carefully than usual.
It’s a beautifully crafted storyline that portrays family love through scenes of using home appliances.
Big Drum: “The Man Who Could Leave Right Away”Satoshi Ohno
A Hitachi washing machine commercial released in 2010 featuring Arashi’s leader, Satoshi Ohno.
Although it’s an ad for a washing machine, the first half shows him absorbed in his hobby—lures and fishing rods—so much so that he doesn’t notice the machine running.
In the second half, he rushes out in a panic, but the theme of the commercial is that the wrinkles are smoothed out, so he can put his clothes on right away.
