Hitachi commercial roundup: Introducing the Tree series and the latest commercials
Hitachi is one of the well-loved, classic brands in the home appliance industry, and when it comes to Hitachi commercials, the long-running “Hitachi no Ki” series—featuring the song that has aired for decades—is especially famous.
They’ve also released many eye-catching commercials featuring star-studded casts.
In this article, we’ll introduce Hitachi’s commercials all at once!
You might find the commercial you’ve been looking for—whether it’s a spot you recently saw on TV that caught your attention, or a nostalgic ad that aired in the past.
- Hitachi commercial roundup: Introducing the Tree series and the latest commercials
- [Nostalgic Commercials] A compilation of commercials that aired in the Showa era
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- Compilation of commercials featuring Mana Ashida. Introducing the latest ads as well as her past appearances.
- Heartwarming nostalgic commercial jingles: a special collection of timeless hits that take you back.
- A roundup of commercials featuring Hiroshi Abe: introducing everything from the latest ads to past ones all at once.
- A commercial featuring Yuriko Yoshitaka. From long-running, classic spots she’s appeared in to the latest ads.
- [Panasonic Commercials] A compilation of popular and past commercials
- Dai-ichi Life Commercials: Popular and Historical Ads Compilation [2026]
- A commercial featuring Hana Sugisaki. Showcasing everything from the latest ads to her past appearances in one go.
- A roundup of commercials featuring Takumi Saito: from the latest spots to timeless classics.
- [April 2026] Summary of the Latest Trending Commercial Songs
- Catchy Showa-era commercial jingles. Introducing famous songs recently featured in commercials, too!
Hitachi commercials roundup: Introducing the Hitachi Tree series and the latest commercials (21–30)
Power Boost Cyclone: ‘Cleaner – Amazing Suction Power’ Edition
This is a commercial for the Hitachi Power Boost Cyclone.
To showcase the vacuum cleaner’s suction power to the fullest, they attach a special nozzle to the vacuum and take on a bowling challenge.
The person bowling is YouTuber SKYtomo.
He isn’t a professional bowler, but he’s very skilled and posts many bowling-related videos on YouTube.
The House of Happinessstorm
Arashi has served as Hitachi’s home-appliance image characters since 2010.
Even non-fans have likely seen these familiar series of commercials, with different members appearing depending on the product.
In Hitachi’s “House of Happiness” spot, all the members appear; it’s memorable for the giant people—Arashi—peering into a tiny house.
They’re looking into what seems like a model of an ideal home.
The commercial has a warm, laid-back feel, as if we’re listening to their everyday banter—chatting and laughing together about what makes a home.
Hitachi commercial roundup: Introducing the Hitachi Tree series and the latest commercials (31–40)
Hitachi Superheated Steam Opening “Healthy Chef” VersionJun Matsumoto, Satoshi Ohno, Kazunari Ninomiya
This video is a Hitachi commercial released in 2011.
It features members of Arashi, with the leader, Satoshi Ohno, amusingly playing the role of a frying pan.
After a new microwave arrives at the house, he sulks about not being used anymore—something fans found incredibly cute and talked about a lot.
Since Arashi often appeared in Hitachi commercials, fans looked forward to each new one.
Vacuum-Chilled Premium XG Series “No Wrapping” VersionSho Sakurai, Masaki Aiba
In this 2017 commercial, Arashi served as image characters for Hitachi, and this “No Wrapping” version features Sho Sakurai and Masaki Aiba.
While it’s standard practice to wrap food before putting it in the fridge, this refrigerator’s “Vacuum Chilled Room” means you don’t need to use plastic wrap—something the ad conveys with a rap twist.
Shirokuma-kun: ‘Believe it or not, I’m cleaning’ EditionSatomi Ishihara
When it comes to Hitachi air conditioners, the long-beloved Shirokuma-kun series comes to mind.
The commercial titled “Doesn’t Look Like It, But It’s Cleaning” features actress Satomi Ishihara alongside Shirokuma-kun.
Her cheerful high-fives and dancing with Shirokuma-kun were widely talked about online for being adorable.
Of course, it’s not just cute—Satomi Ishihara’s narration briskly highlights the air conditioner’s distinctive features, leaving a fresh and positive impression.
Room Air Conditioner: “Shirokuma-kun’s Comfortable Power Saving” EditionMasaki Aiba, Kazunari Ninomiya
This is a commercial for Hitachi’s air conditioner, Shirokuma-kun, that aired in 2010.
Members of Arashi appear in it, so many fans probably remember it.
The setup where a polar bear dashes up to you creates a uniquely amusing vibe.
In everyday life, having a bear run toward you would be scary, but it’s the kind of thing that’s funny only in a commercial.
In conclusion
We’ve introduced a whole bunch of Hitachi commercials—what did you think? We picked a variety, from the classic series that uses the famous song “Hitachi no Ki,” to ads featuring Arashi, who served as CM ambassadors for many years, and ones starring Mana Ashida and Satomi Ishihara. We hope you found some that caught your eye recently on TV or nostalgic ones you used to see often in the past.