Hitachi commercial roundup: Introducing the Tree series and the latest commercials
Hitachi is one of the well-loved, classic brands in the home appliance industry, and when it comes to Hitachi commercials, the long-running “Hitachi no Ki” series—featuring the song that has aired for decades—is especially famous.
They’ve also released many eye-catching commercials featuring star-studded casts.
In this article, we’ll introduce Hitachi’s commercials all at once!
You might find the commercial you’ve been looking for—whether it’s a spot you recently saw on TV that caught your attention, or a nostalgic ad that aired in the past.
- Hitachi commercial roundup: Introducing the Tree series and the latest commercials
- [Nostalgic Commercials] A compilation of commercials that aired in the Showa era
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- Compilation of commercials featuring Mana Ashida. Introducing the latest ads as well as her past appearances.
- Heartwarming nostalgic commercial jingles: a special collection of timeless hits that take you back.
- A roundup of commercials featuring Hiroshi Abe: introducing everything from the latest ads to past ones all at once.
- A commercial featuring Yuriko Yoshitaka. From long-running, classic spots she’s appeared in to the latest ads.
- [Panasonic Commercials] A compilation of popular and past commercials
- Dai-ichi Life Commercials: Popular and Historical Ads Compilation [2026]
- A commercial featuring Hana Sugisaki. Showcasing everything from the latest ads to her past appearances in one go.
- A roundup of commercials featuring Takumi Saito: from the latest spots to timeless classics.
- [April 2026] Summary of the Latest Trending Commercial Songs
- Catchy Showa-era commercial jingles. Introducing famous songs recently featured in commercials, too!
Hitachi commercials roundup: Introducing the Hitachi Tree series and the latest commercials (21–30)
Air Conditioner Shirokuma-kun: “Beethoven’s Cozy Winter” VersionSho Sakurai
A Hitachi air conditioner “Shirokuma-kun” commercial released in 2015.
Sho Sakurai from Arashi played Beethoven, which became a hot topic among fans.
Beethoven’s famous piece “Fate” (Symphony No.
5) was used as the BGM, and although it’s an air conditioner commercial, the serious atmosphere makes it funny in a way.
The extras also have a somewhat classical look.
Hitachi Air Conditioner “No Cleaning” VersionSho Sakurai, Jun Matsumoto
The Hitachi air conditioner commercial “No Cleaning,” starring Arashi’s Sho Sakurai and Jun Matsumoto, began airing on October 7, 2017.
Part of the “Sakurai ShowROOM” series, the CM features a showroom managed by Sakurai, where a different Arashi member visits each time, and Sakurai presents the convenient features and performance of the latest home appliances.
When Sakurai says, “Since Mr.
Matsumoto hates cleaning, he doesn’t have to do anything,” Matsumoto immediately fires back, “Hey, I never said I hate cleaning.” Don’t miss their comical, ad-libbed banter!
Hitachi Air Conditioner for Cold Regions: “Don’t Underestimate It”Sho Sakurai, Jun Matsumoto
In this series, with Arashi serving as image characters and the concept of “Hello! Happiness,” they propose various kinds of happiness.
This installment, “Reliable Happiness with an Air Conditioner,” recommends air conditioners designed for cold climates.
While explaining their warmth and convenience, a baby dozes off—creating a heartwarming story.
The concept also ties in with Arashi’s signature song, “Happiness.”
Hitachi Refrigerator: “As Expected! Sakurai ShowROOM” VersionSho Sakurai, Masaki Aiba
This is Hitachi’s commercial “Sasuga Sakurai SHOWROOM,” featuring Sho Sakurai and Masaki Aiba from Arashi.
Aiba visits the “Sakurai SHOWROOM,” a play on Sho Sakurai’s name.
Dressed like a salesman, Sakurai explains Hitachi’s refrigerator, highlighting what makes it great.
He talks about the chiller compartment that can be vacuum-sealed and how it keeps taste and freshness longer.
Aiba playfully chimes in with, “That’s the Sakurai SHOWROOM for you!” and Sakurai’s slightly exasperated expression leaves a memorable impression.
Vacuum Cleaner: “This is where Hitachi! (It’s not just about suction power)” EditionMana Ashida
Hitachi vacuum commercial: “That’s where Hitachi! (It’s not just suction power).” In this ad, Mana Ashida appears before a couple who are struggling over whether to replace their vacuum and explains how impressive Hitachi’s vacuum performance is.
You might not notice it on a single viewing, but the booklet the couple is holding has a quirky title, and the cover color is coordinated with the room’s interior palette.
These subtle touches are part of what makes Hitachi’s commercials so appealing.
Watch it repeatedly and feel the attention to detail for yourself.
Washing Machine: “That’s where Hitachi! (Easy Maintenance)” VersionMana Ashida
Maintaining a washing machine can be a real hassle, right? This commercial, “That’s Where Hitachi! (Easy Maintenance),” was made for people with that concern.
It opens with a mother struggling with washing machine upkeep.
Seeing this, Mana Ashida appears and explains the performance of Hitachi’s washing machines.
The jazz-style soundtrack lifts the viewer’s mood, and the visuals—like the bath towels and bathroom unified in purple—add to the enjoyment.
Hitachi Mana’s Gaze: Refrigerator “Long Time No See, Cake” Version / Washing Machine “Speed-walking Home” VersionMana Ashida
The Hitachi Aina no Manazashi series of commercials, which depict family connections centered around Hitachi home appliances, really warm your heart when you watch them.
In the “Cake After a Long Time” episode, there’s a story about visiting the grandparents’ house and finding that they had put a cake you loved as a child in the fridge.
In the “Fast Walk on the Way Home” episode, it talks about the happiness of rushing home after work to dry your daughter’s hair with fluffy towels fresh from the washer-dryer after her bath.
Both are episodes that many people can probably relate to, aren’t they?
