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Hitachi commercial roundup: Introducing the Tree series and the latest commercials

Hitachi is one of the well-loved, classic brands in the home appliance industry, and when it comes to Hitachi commercials, the long-running “Hitachi no Ki” series—featuring the song that has aired for decades—is especially famous.

They’ve also released many eye-catching commercials featuring star-studded casts.

In this article, we’ll introduce Hitachi’s commercials all at once!

You might find the commercial you’ve been looking for—whether it’s a spot you recently saw on TV that caught your attention, or a nostalgic ad that aired in the past.

Hitachi commercials roundup: Introducing the Hitachi Tree series and the latest ads (11–20)

Hitachi “And that’s where Hitachi comes in! (Easy maintenance)” versionMana Ashida

Hitachi Washing Machine CM “That’s where Hitachi! (Easy Maintenance)” version

This is a commercial for Hitachi’s drum-type washing machine featuring Mana Ashida.

Titled “Easy Maintenance,” the ad highlights how simple the washer is to upkeep.

It emphasizes benefits like maintaining strong drying performance thanks to effortless maintenance.

Mana Ashida’s refreshing smile leaves a strong impression.

Hitachi Microwave Oven Aisa’s Gaze: “The Last Bento of the Club” EditionMana Ashida

Hitachi Microwave Oven CM: Aisa’s Gaze “The Last Bento for Club Activities” - 15 seconds

This is a Hitachi commercial from the “Mana’s Gaze” series featuring Mana Ashida.

This installment focuses on a mother preparing a lunchbox for her child on the last day of club activities.

It shows her making pork cutlets with a Hitachi microwave oven and packing the lunchbox more carefully than usual.

It’s a beautifully crafted storyline that portrays family love through scenes of using home appliances.

Big Drum: “The Man Who Could Leave Right Away”Satoshi Ohno

Big Drum [The Man Who Could Head Out Right Away]

A Hitachi washing machine commercial released in 2010 featuring Arashi’s leader, Satoshi Ohno.

Although it’s an ad for a washing machine, the first half shows him absorbed in his hobby—lures and fishing rods—so much so that he doesn’t notice the machine running.

In the second half, he rushes out in a panic, but the theme of the commercial is that the wrinkles are smoothed out, so he can put his clothes on right away.

Washer-Dryer: “Reliable Happiness with AI Laundry”Satoshi Ohno

Big Drum [Trustworthy Happiness with AI Laundry]

The Hitachi commercial ‘Rely-On Happiness with AI Laundry’ featuring Satoshi Ohno, which began airing on November 17, 2018.

Since February 2018, Hitachi has adopted ‘Hello! Happiness’ as the new campaign slogan for its home appliances.

As the third installment, this ad introduces the drum-type washer-dryer ‘Heat Recycle Wind Iron Big Drum,’ highlighting its ability to automatically adjust the wash method and duration based on the condition of clothing and detergent.

The happiness of ‘smart, spotless cleaning with AI laundry’ is conveyed through Ohno’s skillful performance.

LED Ceiling: ‘UFO and High-Lumen LED’ EditionSatoshi Ohno, Kazunari Ninomiya

Hitachi commercial – LED Ceiling UFO and High-Luminous-Flux LED Edition, with Chinese subtitles

In this ceiling light commercial released in 2011, two members of Arashi—Satoshi Ohno and Kazunari Ninomiya—appear.

The presentation, seemingly inspired by the fact that the LED ceiling light resembles a UFO, is eye-catching.

It highlights the brightness of the LED, making the room look as bright as midday.

Save Energy Togetherstorm

Commercial: Hitachi - Adding to Eco: 'Saving Electricity Together' Version

The Hitachi commercial “Save Electricity Together,” featuring Arashi, aired from May 2011.

Narrated by Satoshi Ohno, it shows the members of Arashi using Hitachi home appliances.

The ad highlights Hitachi’s goal of developing products that use less electricity and encourages all of us to avoid wasting power, set to a song by Sayulee, a singer-songwriter born in Japan and raised in New Zealand.

Hitachi commercials roundup: Introducing the Hitachi Tree series and the latest commercials (21–30)

Robot Cleaner Minimal RV-DX1 “Minimal Debut” Versionstorm

Minimal [Minimal Debut Edition]

This is a Hitachi commercial for a robot vacuum released in 2016.

The five members of Arashi serve as image characters, and it became a hot topic among fans.

Arashi’s “Don’t You Get It” is used as the background music.

Highlights include scenes where the robot vacuum cleans up the letters of an English-language newspaper and a shot of a robot vacuum in Arashi’s dressing room.