Hitachi commercial roundup: Introducing the Tree series and the latest commercials
Hitachi is one of the well-loved, classic brands in the home appliance industry, and when it comes to Hitachi commercials, the long-running “Hitachi no Ki” series—featuring the song that has aired for decades—is especially famous.
They’ve also released many eye-catching commercials featuring star-studded casts.
In this article, we’ll introduce Hitachi’s commercials all at once!
You might find the commercial you’ve been looking for—whether it’s a spot you recently saw on TV that caught your attention, or a nostalgic ad that aired in the past.
- Hitachi commercial roundup: Introducing the Tree series and the latest commercials
- [Nostalgic Commercials] A compilation of commercials that aired in the Showa era
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- Compilation of commercials featuring Mana Ashida. Introducing the latest ads as well as her past appearances.
- Heartwarming nostalgic commercial jingles: a special collection of timeless hits that take you back.
- A roundup of commercials featuring Hiroshi Abe: introducing everything from the latest ads to past ones all at once.
- A commercial featuring Yuriko Yoshitaka. From long-running, classic spots she’s appeared in to the latest ads.
- [Panasonic Commercials] A compilation of popular and past commercials
- Dai-ichi Life Commercials: Popular and Historical Ads Compilation [2026]
- A commercial featuring Hana Sugisaki. Showcasing everything from the latest ads to her past appearances in one go.
- A roundup of commercials featuring Takumi Saito: from the latest spots to timeless classics.
- [February 2026] Summary of Trending Latest Commercial Songs
- Catchy Showa-era commercial jingles. Introducing famous songs recently featured in commercials, too!
Hitachi commercials roundup: Introducing the Hitachi Tree series and the latest ads (11–20)
Washer-Dryer: “Reliable Happiness with AI Laundry”Satoshi Ohno
The Hitachi commercial ‘Rely-On Happiness with AI Laundry’ featuring Satoshi Ohno, which began airing on November 17, 2018.
Since February 2018, Hitachi has adopted ‘Hello! Happiness’ as the new campaign slogan for its home appliances.
As the third installment, this ad introduces the drum-type washer-dryer ‘Heat Recycle Wind Iron Big Drum,’ highlighting its ability to automatically adjust the wash method and duration based on the condition of clothing and detergent.
The happiness of ‘smart, spotless cleaning with AI laundry’ is conveyed through Ohno’s skillful performance.
LED Ceiling: ‘UFO and High-Lumen LED’ EditionSatoshi Ohno, Kazunari Ninomiya
In this ceiling light commercial released in 2011, two members of Arashi—Satoshi Ohno and Kazunari Ninomiya—appear.
The presentation, seemingly inspired by the fact that the LED ceiling light resembles a UFO, is eye-catching.
It highlights the brightness of the LED, making the room look as bright as midday.
Save Energy Togetherstorm
The Hitachi commercial “Save Electricity Together,” featuring Arashi, aired from May 2011.
Narrated by Satoshi Ohno, it shows the members of Arashi using Hitachi home appliances.
The ad highlights Hitachi’s goal of developing products that use less electricity and encourages all of us to avoid wasting power, set to a song by Sayulee, a singer-songwriter born in Japan and raised in New Zealand.
Robot Cleaner Minimal RV-DX1 “Minimal Debut” Versionstorm
This is a Hitachi commercial for a robot vacuum released in 2016.
The five members of Arashi serve as image characters, and it became a hot topic among fans.
Arashi’s “Don’t You Get It” is used as the background music.
Highlights include scenes where the robot vacuum cleans up the letters of an English-language newspaper and a shot of a robot vacuum in Arashi’s dressing room.
Air Conditioner Shirokuma-kun: “Beethoven’s Cozy Winter” VersionSho Sakurai
A Hitachi air conditioner “Shirokuma-kun” commercial released in 2015.
Sho Sakurai from Arashi played Beethoven, which became a hot topic among fans.
Beethoven’s famous piece “Fate” (Symphony No.
5) was used as the BGM, and although it’s an air conditioner commercial, the serious atmosphere makes it funny in a way.
The extras also have a somewhat classical look.
Hitachi Air Conditioner “No Cleaning” VersionSho Sakurai, Jun Matsumoto
The Hitachi air conditioner commercial “No Cleaning,” starring Arashi’s Sho Sakurai and Jun Matsumoto, began airing on October 7, 2017.
Part of the “Sakurai ShowROOM” series, the CM features a showroom managed by Sakurai, where a different Arashi member visits each time, and Sakurai presents the convenient features and performance of the latest home appliances.
When Sakurai says, “Since Mr.
Matsumoto hates cleaning, he doesn’t have to do anything,” Matsumoto immediately fires back, “Hey, I never said I hate cleaning.” Don’t miss their comical, ad-libbed banter!
Hitachi commercials roundup: Introducing the Hitachi Tree series and the latest commercials (21–30)
Hitachi Air Conditioner for Cold Regions: “Don’t Underestimate It”Sho Sakurai, Jun Matsumoto
In this series, with Arashi serving as image characters and the concept of “Hello! Happiness,” they propose various kinds of happiness.
This installment, “Reliable Happiness with an Air Conditioner,” recommends air conditioners designed for cold climates.
While explaining their warmth and convenience, a baby dozes off—creating a heartwarming story.
The concept also ties in with Arashi’s signature song, “Happiness.”
