Featuring Rino Sashihara and others! A compilation of commercials for Hoken no Madoguchi
When you think of Hoken no Madoguchi’s commercials, that snappy sound logo really stands out, doesn’t it?
Among them, the series featuring Rino Sashihara may be particularly memorable for many viewers.
In this article, we’ll introduce a wide range of Hoken no Madoguchi commercials all at once—from those starring Ms.
Sashihara to ones featuring other actresses and athletes.
There’s a variety of spots, from warm, heartwarming ads themed around being close to customers’ feelings, to humorous and approachable ones, so please take this opportunity to check them out.
- A roundup of commercials featuring Rino Sashihara. Her cheerful personality is the charm!
- A compilation of commercials featuring Honoka Matsumoto, showcasing both old and new ones.
- A roundup of commercials featuring Riho Yoshioka: from frequently seen classics to the latest ads
- A collection of commercials featuring Miho Kanno. Commercials with a friendly, approachable style.
- Compilation of Fukoku Life commercials: promotional ads for various insurance products
- Compilation of Kampo Life Insurance commercials. Ads that beautifully show a customer-centric approach.
- A roundup of Mizuho Bank commercials: ads with a warm, inviting feel
- [Ayataka Commercials] Popular and Historic Ads Compilation [2026]
- [February 2026] A comprehensive look at the latest commercials! A roundup of must-see ads
- A compilation of commercials featuring Haruna Kawaguchi: from the latest ads to her past appearances.
- A collection of commercials featuring Satomi Ishihara, from the latest to her past appearances.
- Commercials featuring Nanoka Hara: a roundup of the buzzy ads
- Compilation of Daihatsu commercials: the cast and BGM are captivating too!
Rino Sashihara and others appear! Hoken no Madoguchi CM compilation (1–10)
Pict Talk: “Compare and Choose” Edition
The commercial featuring pictograms that also drew attention at the Tokyo 2020 Olympic and Paralympic Games, Pictalk: “Compare and Choose,” has arrived.
Pictogram-kun, who just had a consultation at Hoken no Madoguchi, tells us that the staff introduced him to a variety of insurance companies.
Forgetting how many there were, Pictogram-kun asks the staff again mid-story and is told, “Forty companies.” He then immediately heads back to the store to continue his consultation, asking, “What’s the difference between Company A and Company B?” The commercial portrays Hoken no Madoguchi’s sincere service—offering many options for comparison and providing thorough consultations no matter how many times you ask.
A Store that Promises the Future: “United as One” Edition
The commercial “A Store that Promises the Future: ‘United as One’” is depicted entirely in illustrations.
The narrator is Yasuhiko Kubota, Chairman and President of Hoken-no-Madoguchi.
It portrays, along with exterior illustrations of the store, how they diligently serve a wide range of customers from early morning until late at night.
The narration conveys their determination to face customers sincerely and respond as a lifelong partner so that insurance becomes easier to understand and easier to consult about.
Newlywed Parenting FamilyAiko Sato, Keiko Yoshida
Model Aiko Sato appears in the commercial titled “Newlywed Parenting Family.” Sato plays a customer who comes to consult about insurance with her husband while holding their child.
As she soothes the child, she looks at her husband’s face as he desperately thinks about their family and discusses insurance.
The wife is captivated by this earnest side of her husband, a seriousness she’s never seen before.
The catchphrase “Let’s meet at the counter” may express not only a desire for people to come in for consultations, but also a wish for them to come because it’s a chance to see just how seriously families think about their lives together.
Rino Sashihara and others appear! Compilation of Hoken no Madoguchi commercials (11–20)
“Single Woman” VersionAiko Sato, Keiko Yoshida
In the “Single Woman” commercial, Keiko Yoshida—an actress and model—appears as a customer seeking insurance advice.
She’s a woman who has always made every decision on her own.
But by talking at Hoken no Madoguchi, she finds herself opening up more and more, discovering sides of herself she hadn’t known.
The counter staff listen throughout with warm smiles.
It conveys Hoken no Madoguchi’s approach of listening closely and empathetically to any story.
This naturally leads to the tagline: “Let’s meet at the counter.”
A job that faces feelingsHiroaki Hirakawa
In the “Facing Feelings” segment, actor Hiroaki Hirakawa appears as a Hoken-no-Madoguchi staff member.
As a partner in each customer’s life, he engages sincerely, considering what insurance can do so that their future becomes brighter.
One customer, who had talked about the home he wanted to live in after retirement, was able to achieve that dream through consulting, and goes on to live a happy life with his wife.
The piece portrays a front-desk staff member who responds with integrity, driven by the hope that customers will hold onto their own dreams and aspirations and live shining lives.
The “Resolute Panels” EpisodeMokomichi Hayami, Yu Koike
In the commercial “Determined Panels,” actor Mokomichi Hayami and actress-model Yui Koike appear as Hoken-no-Madoguchi staff.
From among many life-size cutouts of Mokomichi Hayami lined up, the real Hayami steps out and says they want to be there to support people at happy turning points like starting a job or getting married.
The scene then shifts to the service counter, where Koike uses a brochure called the “Circle of Reassurance” to explain insurance while staying close to the customer.
There’s also a Hayami panel there! The panels placed in stores nationwide embody Hoken-no-Madoguchi’s commitment to staying close to their customers.
Easy Web ReservationMocomichi Hayami, Nobunari Oda, Ai Ikeda
The “Easy Web Reservation” commercial features Mokomichi Hayami and actress Kaori Gunji.
Driven by a desire to “become stronger,” Hayami passionately punches a sandbag.
But he realizes there are things you can’t protect by physical strength alone, so he books a free consultation at Hoken no Madoguchi.
The reservation process is so simple that he completes it even during a training break.
He then heads to the office and takes a seat for the consultation.
Gunji, playing the staff member, thanks him for the reservation, and Hayami mentions how easy it was to book.
The commercial showcases how convenient Hoken no Madoguchi is, allowing you to easily reserve a free consultation.