When you think of Hoken no Madoguchi’s commercials, that snappy sound logo really stands out, doesn’t it?
Among them, the series featuring Rino Sashihara may be particularly memorable for many viewers.
In this article, we’ll introduce a wide range of Hoken no Madoguchi commercials all at once—from those starring Ms.
Sashihara to ones featuring other actresses and athletes.
There’s a variety of spots, from warm, heartwarming ads themed around being close to customers’ feelings, to humorous and approachable ones, so please take this opportunity to check them out.
- A roundup of commercials featuring Rino Sashihara. Her cheerful personality is the charm!
- A compilation of commercials featuring Honoka Matsumoto, showcasing both old and new ones.
- A roundup of commercials featuring Riho Yoshioka: from frequently seen classics to the latest ads
- A collection of commercials featuring Miho Kanno. Commercials with a friendly, approachable style.
- Compilation of Fukoku Life commercials: promotional ads for various insurance products
- Compilation of Kampo Life Insurance commercials. Ads that beautifully show a customer-centric approach.
- A roundup of Mizuho Bank commercials: ads with a warm, inviting feel
- [Ayataka Commercials] Popular and Historic Ads Compilation [2026]
- [April 2026] Introducing the latest commercials all at once! A roundup of noteworthy ads
- A compilation of commercials featuring Haruna Kawaguchi: from the latest ads to her past appearances.
- A collection of commercials featuring Satomi Ishihara, from the latest to her past appearances.
- Commercials featuring Nanoka Hara: a roundup of the buzzy ads
- Compilation of Daihatsu commercials: the cast and BGM are captivating too!
Rino Sashihara and others appear! Hoken no Madoguchi CM compilation (1–10)
Hoken no Madoguchi “Mr. Ichihara: His Public and Private Sides” EditionHayato Ichihara, Sakura Inoue
Hayato Ichihara appears as an employee of Hoken no Madoguchi, promoting the company’s commitment to honest service.
What’s interesting is the creative device used to convey this: as the CM title suggests, two versions of Ichihara—front and back—appear.
While it’s common to think that a person’s public face and private side have different thoughts, the two Ichiharas in this commercial say, “We mostly feel the same,” emphasizing that there’s no two-facedness.
The reversal of expectations makes for an impactful presentation.
The final gag, where he says “The chair is broken” and keeps spinning around, is also funny and memorable.
Hoken no Madoguchi: “Insurance That Suits You”Hayato Ichihara, Sakura Inoue
Sakura Inoue, playing the role of a customer, asks Hayato Ichihara, who is playing an apparel shop clerk, “Does this look good on me?” The clothes Inoue is wearing have the word “insurance” printed in various designs, and she’s actually asking not whether the outfit suits her, but whether the insurance suits her.
However, Ichihara keeps replying that it doesn’t suit her at all.
Then Ichihara transforms into a Hoken no Madoguchi staff member and offers to help Inoue find an insurance plan that fits her.
It clearly conveys that at Hoken no Madoguchi, the staff will work with you to figure out what kind of insurance is right for you.
Pict Talk: “Compare and Choose” Edition
The commercial featuring pictograms that also drew attention at the Tokyo 2020 Olympic and Paralympic Games, Pictalk: “Compare and Choose,” has arrived.
Pictogram-kun, who just had a consultation at Hoken no Madoguchi, tells us that the staff introduced him to a variety of insurance companies.
Forgetting how many there were, Pictogram-kun asks the staff again mid-story and is told, “Forty companies.” He then immediately heads back to the store to continue his consultation, asking, “What’s the difference between Company A and Company B?” The commercial portrays Hoken no Madoguchi’s sincere service—offering many options for comparison and providing thorough consultations no matter how many times you ask.
A Store that Promises the Future: “United as One” Edition
The commercial “A Store that Promises the Future: ‘United as One’” is depicted entirely in illustrations.
The narrator is Yasuhiko Kubota, Chairman and President of Hoken-no-Madoguchi.
It portrays, along with exterior illustrations of the store, how they diligently serve a wide range of customers from early morning until late at night.
The narration conveys their determination to face customers sincerely and respond as a lifelong partner so that insurance becomes easier to understand and easier to consult about.
Newlywed Parenting FamilyAiko Sato, Keiko Yoshida
Model Aiko Sato appears in the commercial titled “Newlywed Parenting Family.” Sato plays a customer who comes to consult about insurance with her husband while holding their child.
As she soothes the child, she looks at her husband’s face as he desperately thinks about their family and discusses insurance.
The wife is captivated by this earnest side of her husband, a seriousness she’s never seen before.
The catchphrase “Let’s meet at the counter” may express not only a desire for people to come in for consultations, but also a wish for them to come because it’s a chance to see just how seriously families think about their lives together.
“Single Woman” VersionAiko Sato, Keiko Yoshida
In the “Single Woman” commercial, Keiko Yoshida—an actress and model—appears as a customer seeking insurance advice.
She’s a woman who has always made every decision on her own.
But by talking at Hoken no Madoguchi, she finds herself opening up more and more, discovering sides of herself she hadn’t known.
The counter staff listen throughout with warm smiles.
It conveys Hoken no Madoguchi’s approach of listening closely and empathetically to any story.
This naturally leads to the tagline: “Let’s meet at the counter.”
A job that faces feelingsHiroaki Hirakawa
In the “Facing Feelings” segment, actor Hiroaki Hirakawa appears as a Hoken-no-Madoguchi staff member.
As a partner in each customer’s life, he engages sincerely, considering what insurance can do so that their future becomes brighter.
One customer, who had talked about the home he wanted to live in after retirement, was able to achieve that dream through consulting, and goes on to live a happy life with his wife.
The piece portrays a front-desk staff member who responds with integrity, driven by the hope that customers will hold onto their own dreams and aspirations and live shining lives.