When you go to the supermarket’s mushroom section, you almost always see Hokto mushrooms.
A variety of mushrooms are sold, such as king trumpet (eringi), maitake, and shimeji.
Speaking of Hokto, many people probably remember the commercials featuring an original song that includes the catchphrase, “Delicious mushrooms are Hokto.”
In this article, we’ll introduce a whole lineup of those Hokto commercials!
Some of the ads even feature cute mushroom illustrations, so be sure to take a close look.
- Catchy commercial jingles. A roundup of those songs grabbing attention in ads!
- Compilation of Fukoku Life commercials: promotional ads for various insurance products
- A roundup of KitKat commercials. The catchy presentation that conveys its deliciousness is the charm!
- Summary of Kagome commercials: colorful, friendly ads reminiscent of vegetables.
- House Foods commercials: A collection of delicious ads featuring curry, stew, and more.
- Tokyo Shoe Distribution Center commercial roundup: charming, friendly ads
- A compilation of Ito-Yokado commercials: seasonal spots and ads for original products.
- A compilation of commercials featuring Honoka Matsumoto, showcasing both old and new ones.
- Hoyu commercials. A collection of commercials for hair color and hair care products.
- Pizza Hut commercial. A collection of delivery pizza commercials.
- A roundup of Honda commercials: charming presentations that feel familiar, from kei cars to wagons
- A roundup of commercials featuring enka singers—from ones where you can hear their singing to fun and quirky spots.
- Pocky commercials: A roundup of memorable ads [Ezaki Glico]
Hokto Commercial Compilation [Delicious mushrooms are Hokto]
Hokuto (HOKTO)

This is a commercial from Hokuto, a company that produces edible mushrooms, known to many for its catchy jingle.
Various mushrooms appeared as characters in the ads, and a song introducing each mushroom played as the background music.
Multiple versions featuring these cute mushroom characters were made, delighting viewers each time like short animated episodes.
The song used in the commercials was released on CD in 2003 under the name Kinoko All Stars as “Kinoko no Uta” (The Mushroom Song).
Some supermarkets even played the track in their mushroom sections, and not only the ads themselves but also the song and the characters left a strong impression on many who watched the commercials.
Hokuto: Things We Want to Do – “Children” Version / “Parent and Child” Version / “Grandparents” Version

This is a commercial recommending an energy boost with mushrooms so you can tackle what you want to do with full effort.
It conveys that good health is essential for spending each day with a smile, using photos of smiling faces from different generations.
“Oh yes” by Miruki, who is also active as a member of YARUKIST, is used as the CM song.
Its bouncy rhythm and pop sound, reminiscent of a kids’ song, evoke a joy that wells up from deep within the body.


