A roundup of Kirin Ichiban Shibori commercials. Be sure to check out the diverse cast of performers!
Ichiban Shibori, released by Kirin Beer.
It’s one of the classic canned beers, and if you drink alcohol, chances are you’ve tried it at least once.
In this article, we’ll showcase the commercials for the Ichiban Shibori series all at once, including not only Ichiban Shibori Draft Beer but also products like Ichiban Shibori Zero Sugar.
When it comes to Ichiban Shibori commercials, many people strongly associate them with the BGM “Little Brown Jug.”
To that lively rhythm, a variety of people have served as CM characters over the years.
We’ll introduce the commercials while also touching on the cast members, so please take this opportunity to have another look.
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A roundup of Kirin Ichiban Shibori commercials. Don’t miss the diverse lineup of featured performers! (1–10)
Kirin Beer Kirin Ichiban Shibori “Fan” VersionNEW!Tomoya Nakamura

This commercial portrays Tomoya Nakamura standing in front of an electric fan while also highlighting the taste of Ichiban Shibori that’s perfect for summer.
The moment where he makes a vocal sound as the wind hits his face is memorable, and his comical expression helps create a laid-back vibe.
The song that further accentuates the relaxed atmosphere and gentle mood depicted in the footage is “Les Champs-Élysées.” Its bright brass arrangement is a key point, and its mellow resonance conveys a sense of excitement as well.
Kirin Beer Kirin Ichiban Shibori “Nagashi Somen” VersionNEW!Tomoya Nakamura

This commercial depicts Tomoya Nakamura taking on nagashi-somen, conveying how Kirin Ichiban elevates the fun of a seasonal event like this.
It captures the joy of embracing even the mishaps, while clearly expressing the relaxation that comes with a beer.
Further enhancing the easygoing vibe of the visuals is the song “Les Champs-Élysées.” The key point is its brass arrangement, whose lively melody conveys a sense of warmth.
Kirin Beer Kirin Ichiban Shibori “Question for Mr. Tsutsumi” Version / “Question for Mr. Kaku” VersionNEW!Shinichi Tsutsumi, Kento Kaku


This commercial highlights a flavor that stands by the consumer, conveyed through scenes of Shinichi Tsutsumi and Kento Kaku speaking about their feelings for beer and Ichiban Shibori.
The strong, forward-looking narration is striking, and it also evokes the idea of mutual support with customers.
The song that further accentuates this warm atmosphere of support is “Les Champs-Élysées.” Its brilliant brass arrangement is memorable, and the spread of its gentle tones conveys a sense of warmth.
Kirin Beer Kirin Ichiban Shibori “Father and Daughter at the Family Home” VersionShinichi Tsutsumi, Haruka Fukuhara

This commercial portrays a gentle interaction between a father and daughter at their family home, highlighting the delicious taste of beers like Kirin Ichiban Shibori.
The warm smiles exchanged by Shinichi Tsutsumi and Haruka Fukuhara, who play the parent and child, clearly convey how beer helps foster relaxation.
The song “Les Champs-Élysées” further emphasizes the ad’s calm, relaxed atmosphere.
Arranged without vocals and centered on brass instruments, its bright tones communicate a sense of joy and warmth.
Kirin Beer Kirin Ichiban Shibori Zero Sugar “The One Who Should Rest” VersionEtsushi Toyokawa, Ayami Nakajo, Shinji Takeda

Etsushi Toyokawa is doing squats while watching a TV show featuring Shinji Takeda.
Apparently, he’s recently been overeating and is taking a break from beer.
His on-screen daughter, Ayami Ichijo, recommends Kirin Ichiban Zero Sugar to him.
The two of them drink Ichiban Zero Sugar together, emphasizing that even with zero sugar, the taste isn’t compromised.
The familiar song “Always Look on the Bright Side of Life” plays as the BGM.


