Ito-Yokado is a supermarket chain primarily operating in the Kanto region.
Its distinctive dove logo really stands out when you spot it around town.
When it comes to Ito-Yokado’s commercials, they feature seasonal campaigns as well as announcements for original products.
In this article, we’ll introduce a whole collection of Ito-Yokado commercials.
Many of them convey the appeal of Ito-Yokado in a straightforward way, so be sure to take your time and enjoy them.
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A compilation of Ito-Yokado commercials: seasonal spots and ads for original products.
Ito-Yokado WARM STYLEMisako Uno, Chiaki Ito
AAA’s “Koi Oto to Amazora” was released in 2013 as their 38th single, a song that expresses a bittersweet love within a distinctive sense of floating.
Its sound layers a powerful, resonant beat with a plaintive piano, over which gentle vocals convey both sadness and warmth.
Alongside a wish for love to last, it also sings of the fear of losing it, revealing the pain that accompanies those feelings.
As a commercial song, it was featured in Ito-Yokado’s WARM STYLE campaign, giving an impression of warmth conveyed through tender vocals.
Ito-Yokado “Good things. The usual. Song” Version / “Initiatives for the Future” Version / “Quality” Version
Here are two types of commercials introducing Ito-Yokado’s initiatives, along with a commercial featuring an original song whose lyrics are based on those initiatives.
The ads depict activities that contribute to the SDGs and show how each prepared dish sold in the store is made with care and attention.
They convey that Ito-Yokado is a store you can use with confidence.
Ito-Yokado “2023 Ito-Yokado Summer Gift (Ochugen)” Version
As summer approaches, it’s about time to start thinking about mid-year gifts (ochugen).
In Ito-Yokado’s commercial “2023 Ito-Yokado Ochugen,” this year’s recommended gifts are lined up in abundance.
The classics are great, but if you’re considering something a little different this year, you might find it helpful too.
Ito-Yokado ‘2023 Ito-Yokado Doyo no Ushi no Hi Reservation’ Edition
The Day of the Ox in midsummer (Doyo no Ushi no Hi) comes every July.
Ito-Yokado’s “2023 Ito-Yokado Ox Day Reservations” spot is a commercial that showcases classic items like grilled eel (kabayaki) sets and eel rice boxes (unajū), as well as unique offerings such as simmered conger eel rice boxes and a cake that looks just like unajū.
It’s enough to make your stomach growl.
