Deep dive into the charm of the Iyemon commercials: Revisiting unforgettable, classic ads
When you turn on the TV, an Iemon commercial sometimes comes on out of the blue.
Have you ever found yourself stopping what you’re doing and watching, captivated by its distinctive world and the presence of its performers? From the visuals that convey the depth of Japanese tea, to the memorable taglines, and the buzzworthy casting choices, Iemon’s commercials are packed with highlights.
In this article, we’ll take a closer look at those Iemon ads.
You might even find information about that one commercial you’ve been curious about, so be sure to read on.
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A deep dive into the appeal of the Iyemon commercials: revisiting unforgettable classics (1–10)
Suntory Green Tea Iyemon “A Token of Thanks” VersionMasahiro Motoki
This is a commercial introducing a campaign where buying Iyemon enters you into a lottery to win gifts dubbed “engimon” (lucky charms).
Masahiro Motoki explains that the campaign expresses gratitude for how much people have been drinking Iyemon, praising its beautiful green color and great taste.
The Kyoto vibe leaves a strong impression, with scenes of him speaking in the Kyoto dialect while wrapping gifts in a furoshiki.
Suntory Green Tea Iyemon: “Finally Found a Green Like This – New” VersionMana Ashida
It’s a commercial that emphasizes a refreshing atmosphere to convey Iemon’s clean, crisp taste.
After a shot of the Iemon bottle, there’s a very simple structure where Mana Ashida is shown drinking Iemon.
Throughout, the visuals are built around a sparkling, beautiful green tea color, resulting in a clear, striking image.
And the single word whispered at the end—“Delicious”—lingers strongly in your memory.
Suntory Green Tea Iyemon: “Savor it, Iyemon. Kyoto Inbound” EditionMasato Sakai, Kotone Furukawa
It’s a memorable commercial depicting an exchange between Masato Sakai, who visits Kyoto, and Kotone Furukawa, a staff member at the hotel where he’s staying.
When Sakai is surprised that the hotel lobby is filled almost entirely with visitors from overseas, Furukawa explains, “They all came to taste Iyemon.” Sakai replies, “Oh, come on,” not believing her.
Then all the guests in the lobby turn to look at Sakai at once.
A foreign man approaches and presses him, “You haven’t tried Iyemon yet?” From there, the increasingly flustered Sakai—cornered by the two—leaves a strong impression, and the ad unfolds with a humorous twist.
A deep dive into the appeal of the Iemon commercials: revisiting memorable masterpieces (11–20)
Suntory Green Tea Iyemon: “Iyemon Club — In summer, is barley tea better than green tea?” edition.Masahiro Motoki, Daikichi Hakata (Hakata Hanamaru and Daikichi), Atsuto Uchida, Mana Ashida
When Atsuto Uchida said, “Isn’t barley tea better than green tea in summer?”, Hanamaru agreed, saying, “I was thinking the same.” But then, when Mana Ashida and Masahiro Motoki joined them and the four all took a sip of Iyemon at once, everyone started drinking it down enthusiastically.
Uchida then declared, “Iyemon in summer? I’m in!” Seeing him polish off an entire plastic bottle in one go, you can almost imagine that refreshing flavor that’s perfect for the season!
Suntory Green Tea Iyemon: “Iyemon Club – Does peeling make it tastier?” versionMasahiro Motoki, Daikichi Hakata (Hakata Hanamaru-Daikichi), Yoshino Kimura, Mana Ashida
This commercial, which begins with the question “Does it taste better if you peel it off?”, shows the cast peeling off the Iyemon label.
At the time this ad aired, there was a fortune slip printed on the back of the label.
The smiles on everyone’s faces as they share their fortunes are memorable.
Another key message is that peeling off the label lets you clearly see Iyemon’s beautiful green color, subtly underscoring that it’s a truly authentic tea.
Suntory Green Tea Iyemon: “Iyemon — Kyoto in your heart. Just a step ahead.”Nao
This is a TV commercial for the renewed Iemon green tea in a PET bottle from Suntory.
Nao, the new image character, appears holding a bottle of Iemon.
Saying, “If you’ll excuse me, I’ll go on ahead,” she leaps out through a window overlooking springtime Kyoto in full bloom, looks up at the cherry blossoms, and smiles with delight.
A narration says, “Iemon, renewed,” and Nao peeks back in from outside the window, says, “Look forward to it,” and closes the window.
It really piques your interest in the new Iemon.
Suntory Green Tea Iyemon Tokucha “Gold Tokucha Research Lab” VersionMasahiro Motoki, Mone Kamishiraishi
In this commercial depicting the Iemon Tokucha research lab, the key ingredient, Quercetin Gold, is introduced.
Masahiro Motoki and Mone Kamishiraishi appear as researchers, celebrating that they have finally discovered Quercetin Gold.
The commercial concludes by explaining that Quercetin Gold acts on subcutaneous and visceral fat in the abdominal area.
It’s an impactful CM with a sci-fi vibe.