Lovely commercial jingle

Deep dive into the charm of the Iyemon commercials: Revisiting unforgettable, classic ads

Music writer / guitarist / Certified web writing practitionerHoshino Takashi
Drawing on over 30 years of experience with guitars and bands since my high school days, I specialize in music-related articles and have handled many feature pieces to date. While my tastes lean toward genres like hard rock and heavy metal since I first picked up the guitar, I make a point of listening to a wide range of styles, both Japanese and Western, on a daily basis. I began working as a freelance writer in 2018. I hold a Web Writing Practical Certification, and in addition to writing, I’m also studying video editing. In my private life, I’m raising an elementary school child and stay active while supporting their extracurriculars, such as parkour and dance.

When you turn on the TV, an Iemon commercial sometimes comes on out of the blue.

Have you ever found yourself stopping what you’re doing and watching, captivated by its distinctive world and the presence of its performers? From the visuals that convey the depth of Japanese tea, to the memorable taglines, and the buzzworthy casting choices, Iemon’s commercials are packed with highlights.

In this article, we’ll take a closer look at those Iemon ads.

You might even find information about that one commercial you’ve been curious about, so be sure to read on.

A deep dive into the appeal of the Iemon commercials: revisiting memorable masterpieces (11–20)

Suntory Green Tea Iyemon “Had Tea with Dad – Spring” EditionNao, Ken Mitsuishi

Iemon “Tea with My Father – Spring” version, 30 seconds Nao, Ken Mitsuishi Suntory

A commercial for Iyemon featuring Nao and Ken Mitsuishi as a father and daughter.

They take a walk while viewing the cherry blossom trees and sit on a bench sipping Iyemon.

When Nao says, “Seeing the cherry blossoms together like this…,” Mitsuishi replies, “This might be our first time.” Nao answers, “It’s not the first time,” and the delighted look on Mitsuishi’s face is memorable.

The BGM is Hana Saku Tabiji, whose Japanese-style resonance is captivating, a song released by Yuko Hara in 1991.

Raise the rankinglower

Report a problem

Suntory Green Tea Iemon: “The Four Seasons of Kyoto” Edition

Suntory Green Tea Iyemon “Iyemon: The Four Seasons of Kyoto” 32-second version | Suntory

Following the message “Please enjoy the four seasons of Kyoto,” this commercial shows Kyoto in each season.

There’s no narration or any staging that highlights product features; after simply presenting beautiful scenery, Iyemon appears.

It’s a strikingly simple approach.

A video this minimal may actually be more memorable.

Raise the rankinglower

Report a problem

In conclusion

The Iemon commercials deliver the allure of Japanese tea through beautiful visuals and striking direction. The changing seasonal landscapes and the quiet moments of enjoying tea are portrayed with care, and every time you watch, it brings a sense of calm, doesn’t it? Did you find the commercial you were curious about or the scene that stuck with you? Please continue to enjoy the world of Iemon commercials.