Lovely commercial jingle

Deep dive into the charm of the Iyemon commercials: Revisiting unforgettable, classic ads

Music writer / guitarist / Certified web writing practitionerHoshino Takashi
Drawing on over 30 years of experience with guitars and bands since my high school days, I specialize in music-related articles and have handled many feature pieces to date. While my tastes lean toward genres like hard rock and heavy metal since I first picked up the guitar, I make a point of listening to a wide range of styles, both Japanese and Western, on a daily basis. I began working as a freelance writer in 2018. I hold a Web Writing Practical Certification, and in addition to writing, I’m also studying video editing. In my private life, I’m raising an elementary school child and stay active while supporting their extracurriculars, such as parkour and dance.

When you turn on the TV, an Iemon commercial sometimes comes on out of the blue.

Have you ever found yourself stopping what you’re doing and watching, captivated by its distinctive world and the presence of its performers? From the visuals that convey the depth of Japanese tea, to the memorable taglines, and the buzzworthy casting choices, Iemon’s commercials are packed with highlights.

In this article, we’ll take a closer look at those Iemon ads.

You might even find information about that one commercial you’ve been curious about, so be sure to read on.

A deep dive into the appeal of the Iemon commercials: revisiting memorable masterpieces (11–20)

Suntory Green Tea Iemon: “Iemon: Kyoto in Your Heart. Spring.”Nao, Yu Aoki

Suntory Green Tea Iyemon: 'Iyemon—Kyoto in Your Heart. Spring.' 30-second version, Nao, Yuzu Aoki, Suntory

This commercial, which depicts Yuzu Aoki visiting Nao in Kyoto, showcases the city in spring.

Aoki seems to be troubled about something, but after exchanging a few words with Nao and sharing a bottle of Iyemon tea, her expression subtly shifts to one of relief—an impression that really stands out.

Not much is said in the ad, yet it’s impossible not to sense a deeper story—what a lovely commercial.

The background music features Hana Saku Tabiji, a song with lyrics reminiscent of classical waka poetry.

Released in 1991 by Yuko Hara, it’s captivating for its gentle melody and lyrics that liken life to a journey.

Raise the rankinglower

Report a problem

Suntory Green Tea Iemon: “The Four Seasons of Kyoto” Edition

Suntory Green Tea Iyemon “Iyemon: The Four Seasons of Kyoto” 32-second version | Suntory

Following the message “Please enjoy the four seasons of Kyoto,” this commercial shows Kyoto in each season.

There’s no narration or any staging that highlights product features; after simply presenting beautiful scenery, Iyemon appears.

It’s a strikingly simple approach.

A video this minimal may actually be more memorable.

Raise the rankinglower

Report a problem