When you turn on the TV, an Iemon commercial sometimes comes on out of the blue.
Have you ever found yourself stopping what you’re doing and watching, captivated by its distinctive world and the presence of its performers? From the visuals that convey the depth of Japanese tea, to the memorable taglines, and the buzzworthy casting choices, Iemon’s commercials are packed with highlights.
In this article, we’ll take a closer look at those Iemon ads.
You might even find information about that one commercial you’ve been curious about, so be sure to read on.
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A deep dive into the appeal of the Iyemon commercials: revisiting unforgettable classics (1–10)
Suntory Green Tea Iyemon Tokucha Tokucha Laboratory “Teku-Teku Walking” Version / “10-Times Quiz” VersionNEW!Masahiro Motoki, Mone Kamishiraishi
This is a commercial that conveys the appeal of Tokucha through a conversation between Masahiro Motoki and Mone Kamishiraishi.
This time, the focus is on value.
In the “Teku-Teku Walking” segment, it highlights that walking more than usual and drinking green tea containing quercetin glycosides can make it easier to reduce body fat, while the “10-Time Quiz” segment introduces a deal where you get one bottle free when you buy ten Tokucha bottles.
The “10-Time Quiz” segment in particular features humorous banter, so be sure to watch until the end.
Suntory Iyemon Green Tea “O-Chagei” version.I’m starting as a cheer-dancer from scratch.
This commercial features the performer known from the otagei scene who appears in “Starting as a Wota-Dancer from Zero,” showcasing not otagei but a tea-themed twist called ‘Ocha-gei.’ It’s striking to see them performing to music while holding a glowing Iemon bottle instead of a glow stick.
Moreover, the ad isn’t just making a pun; through Ocha-gei it conveys that Iemon tastes even better when shaken.
It’s a superb commercial that delivers strong impact while effectively highlighting the product.
Suntory Iyemon Kyoto Blend “A New Kyoto” VersionSatomi Ishihara
In this commercial where Satomi Ishihara introduces Iyemon Kyoto Blend, there’s a scene of her sitting on a rooftop, drinking Iyemon.
After taking a sip of Iyemon Kyoto Blend, she describes it as “Kyoto like I’ve never tasted before.” It’s an abstract expression, but it makes you wonder, “What kind of flavor could it be?” The fresh, open-feeling visuals also leave a strong impression.
Suntory Green Tea Iyemon Tokucha “Moene Goddess” VersionMone Kamishiraishi
This is a humor-filled commercial inspired by Aesop’s fable “The Golden Axe.” When a foreign man mutters, “I’m worried about my body fat,” Mone Kamishiraishi appears as a goddess and says, “Which one are you looking for?” She then introduces the Iemon Tokucha product lineup.
The man is perplexed because every option is a “golden” something, but Kamishiraishi emphasizes that they all contain Quercetin Gold.
Not only is their back-and-forth amusing, but the commercial also has a surreal charm because it’s dubbed over still images.
Suntory Green Tea Iyemon: “Savor Iyemon. Restaurant” VersionMasato Sakai, Kotone Furukawa
This commercial depicts an exchange between Masato Sakai and Kotone Furukawa set in a restaurant.
When Sakai says, “Can I get a white?” Furukawa recommends a chilled Iyemon tea, replying, “The green is better than the white.” When Sakai responds, “That’s impossible,” the other customers all turn to look at him at once.
With a flustered expression, Sakai wonders if he’s the one saying something strange.
It ends with Sakai, still bewildered, clinking glasses with Furukawa while holding a wine glass filled with Iyemon.
It humorously conveys that Iyemon is a perfect companion to meals.
Suntory Green Tea Iyemon: “Savor it, Iyemon. Don’t get too fussy.”Masato Sakai, Kotone Furukawa
This commercial has a distinctive atmosphere, with a memorable exchange between Kotone Furukawa and Masato Sakai.
Furukawa plays a ryokan attendant in Kyoto, while Sakai plays a guest.
Speaking in the Kyoto dialect, Furukawa points out to Sakai—who has visited Kyoto many times—that he’s never tried Iyemon tea, which flusters him.
Near the end, she offers him an Iyemon, and Sakai appears ready to drink it, but he never lets go of his tense expression.
The quiet conversation carries a taut undercurrent, and the interplay between the two is strangely addictive.
Suntory Green Tea Iyemon Tokucha: “Mission: Reduce Body Fat.”Masahiro Motoki, Haruna Kawaguchi
This commercial features Masahiro Motoki and Haruna Kawaguchi as agents taking on a special mission.
Their challenge is a mission to “reduce body fat.” The key ingredient drawing attention is quercetin.
The scene where Kawaguchi arrives on a motorcycle and hands quercetin to Motoki is staged like a moment straight out of a movie.
Toward the end, it’s introduced that Iyemon Tokucha Premium contains quercetin, which helps reduce body fat.
Adding to the tense atmosphere of the commercial is Tomoyasu Hotei’s signature track “Battle Without Honor Or Humanity.” The razor-sharp, instantly recognizable guitar riff is super cool and compelling.