When you turn on the TV, an Iemon commercial sometimes comes on out of the blue.
Have you ever found yourself stopping what you’re doing and watching, captivated by its distinctive world and the presence of its performers? From the visuals that convey the depth of Japanese tea, to the memorable taglines, and the buzzworthy casting choices, Iemon’s commercials are packed with highlights.
In this article, we’ll take a closer look at those Iemon ads.
You might even find information about that one commercial you’ve been curious about, so be sure to read on.
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A deep dive into the appeal of the Iyemon commercials: revisiting unforgettable classics (1–10)
Suntory Green Tea Iyemon: “Savor it, Iyemon. Don’t get too fussy.”Masato Sakai, Kotone Furukawa
This commercial has a distinctive atmosphere, with a memorable exchange between Kotone Furukawa and Masato Sakai.
Furukawa plays a ryokan attendant in Kyoto, while Sakai plays a guest.
Speaking in the Kyoto dialect, Furukawa points out to Sakai—who has visited Kyoto many times—that he’s never tried Iyemon tea, which flusters him.
Near the end, she offers him an Iyemon, and Sakai appears ready to drink it, but he never lets go of his tense expression.
The quiet conversation carries a taut undercurrent, and the interplay between the two is strangely addictive.
Suntory Green Tea Iyemon: “Iyemon – Kyoto in Your Heart. Autumn Leaves.” (CM)Nao, Yu Aoki
This commercial features Nao and Yuzu Aoki sightseeing in Kyoto.
In a stunning garden with bright red autumn leaves, the two take a break with a sip of Iyemon tea.
Aoki reveals that before coming to Kyoto, she had a lot on her mind, but seeing the city’s beautiful scenery and drinking Iyemon helped take her mind off things.
It’s also memorable that Nao speaks in Kansai dialect throughout, giving the CM a uniquely calm and gentle atmosphere.
The background music is Haruko Hara’s “Hanasaku Tabiji.” It’s a track from her 1991 album “MOTHER,” a beautiful song with a floating vocal quality and a relaxed melody.
The lyrics liken life to a journey, resulting in a piece brimming with Japanese elegance.
As you listen, try to picture the scenes woven into the song.
Suntory Iyemon Green Tea “O-Chagei” version.I’m starting as a cheer-dancer from scratch.
This commercial features the performer known from the otagei scene who appears in “Starting as a Wota-Dancer from Zero,” showcasing not otagei but a tea-themed twist called ‘Ocha-gei.’ It’s striking to see them performing to music while holding a glowing Iemon bottle instead of a glow stick.
Moreover, the ad isn’t just making a pun; through Ocha-gei it conveys that Iemon tastes even better when shaken.
It’s a superb commercial that delivers strong impact while effectively highlighting the product.
Suntory Iyemon Kyoto Blend “A New Kyoto” VersionSatomi Ishihara
In this commercial where Satomi Ishihara introduces Iyemon Kyoto Blend, there’s a scene of her sitting on a rooftop, drinking Iyemon.
After taking a sip of Iyemon Kyoto Blend, she describes it as “Kyoto like I’ve never tasted before.” It’s an abstract expression, but it makes you wonder, “What kind of flavor could it be?” The fresh, open-feeling visuals also leave a strong impression.
Suntory Green Tea Iyemon Tokucha “Moene Goddess” VersionMone Kamishiraishi
This is a humor-filled commercial inspired by Aesop’s fable “The Golden Axe.” When a foreign man mutters, “I’m worried about my body fat,” Mone Kamishiraishi appears as a goddess and says, “Which one are you looking for?” She then introduces the Iemon Tokucha product lineup.
The man is perplexed because every option is a “golden” something, but Kamishiraishi emphasizes that they all contain Quercetin Gold.
Not only is their back-and-forth amusing, but the commercial also has a surreal charm because it’s dubbed over still images.
Suntory Green Tea Iyemon “A Token of Thanks” VersionMasahiro Motoki
This is a commercial introducing a campaign where buying Iyemon enters you into a lottery to win gifts dubbed “engimon” (lucky charms).
Masahiro Motoki explains that the campaign expresses gratitude for how much people have been drinking Iyemon, praising its beautiful green color and great taste.
The Kyoto vibe leaves a strong impression, with scenes of him speaking in the Kyoto dialect while wrapping gifts in a furoshiki.
Suntory Green Tea Iyemon: “Finally Found a Green Like This – New” VersionMana Ashida
It’s a commercial that emphasizes a refreshing atmosphere to convey Iemon’s clean, crisp taste.
After a shot of the Iemon bottle, there’s a very simple structure where Mana Ashida is shown drinking Iemon.
Throughout, the visuals are built around a sparkling, beautiful green tea color, resulting in a clear, striking image.
And the single word whispered at the end—“Delicious”—lingers strongly in your memory.