Compilation of Kampo Life Insurance commercials. Ads that beautifully show a customer-centric approach.
Kampo Life Insurance, one of the companies in the Japan Post Group, is a familiar life insurance provider that many people appreciate, as its products are also available at post office counters.
You often see commercials for Kampo Life when watching TV or video sites, don’t you?
Many of their commercials portray representatives who value staying close to their customers, and watching them naturally inspires a sense of trust.
In this article, we’ll introduce a comprehensive selection of Kampo Life commercials, both old and new, so please take this opportunity to revisit them.
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Compilation of Japan Post Insurance commercials: Wonderful ads that show how closely they stand by their customers (11–20)
New Free Plan: “Front-Yard Choir” EditionYoshihiko Inohara
Funiculi Funicula is the kind of children’s song that makes you want to hum along the moment it starts playing.
Its mysterious, almost spell-like lyrics and lively melody are captivating.
First released in 1880, it’s an Italian popular song originally written in Italian as a promotional tune for the Funicolare (a mountain cable railway).
No wonder it’s often called the first commercial jingle—the impact when you hear it is strong.
The humorous lyrics are delightful too, so give it a listen and try catching the words!
Japan Post Insurance: Three-Colored Bird – Special Whole Life Insurance, New Nagaikikun “Fun Type” EditionHanazawa
This commercial introduces Kanpo Life’s Special Whole Life Insurance, the “Shin Nagaiki-kun Otanoshimi” plan, by depicting a family discussing it together.
It shows how the plan is proposed as a perfect fit for their hopes about how to spend their retirement.
It expresses an attitude of enriching a long life with plans tailored to each lifestyle.
The way Nanoka Hara speaks directly conveys a clear sense of reassurance and positivity.
Japan Post Insurance Single-Premium Whole Life Insurance: “Three-Colored Bird – Single-Premium Whole Life Insurance” EditionHayato Isomura, Nanoka Hara
This is a commercial that highlights the details of Japan Post Insurance’s single-premium whole life insurance through an exchange between a senior and a junior colleague.
The flow is that Yuto Isomura, the senior, quizzes Nanoka Hara, the junior, to check whether she’s memorized the finer points as she works hard to learn them.
You can feel an overall positive atmosphere in the way he gives her small hints and in their expressions throughout the interaction.
Even the bright visuals seem to convey the mutual support that Kampo Life emphasizes.
Kampo Life Insurance Sales Activity Support Advertisement: Three Birds “A Life Story Woven with Mr. Kampo” / Special Whole Life Insurance Shin Nagaiki-kun “Enjoyment Type”Hayato Isomura, Nanoka Hara
This is a commercial featuring Hayato Isomura and Nanoka Hara as Japan Post Insurance employees, showing them making proposals that closely address customers’ needs.
Seeing them say that “insurance is about thinking about life” makes you feel you can really expect them to listen and offer sincere advice.
Challenge is the power for tomorrow.Momoko Otani
This is a commercial that looks back on the history of wheelchair tennis player Momoko Otani.
It tells how, even after being forced to live life in a wheelchair, she never gave up on her path as a tennis player and overcame numerous challenges through her own efforts.
It’s precisely because of those experiences that her words—“Now I can move forward not by luck or miracles, but by believing in myself”—are so inspiring.
Kampo Life: “Are you familiar with ‘Kampo Junction’?” Edition
This is a commercial introducing Kanpo Junction, where original content from Japan Post Insurance is distributed.
It features reports on wheelchair tennis, announcements related to insurance, and even employee interviews—delivering a variety of information related to Japan Post Insurance.
By showing actual footage that’s being distributed, it makes the concept easy to grasp.
Compilation of Japan Post Insurance commercials: Heartwarming ads that show how they stand by their customers (21–30)
Kampo Seimei: “While Strolling Around the Neighborhood – Education Insurance Introduction”Mari Natsuki
This is a commercial where a pregnant woman is encouraged by her mother-in-law, Mari Natsuki, to get a Kanpo Life education insurance policy.
A few days later, a Kanpo Life representative visits their home and explains the details of the policy.
When the representative begins with “At Kanpo Life…,” the dogs start barking.
Wondering what’s going on, it turns out Kanpo Life is “number one” in the number of education insurance policies in force.
It’s a witty, friendly commercial! The BGM is “The Whistler and His Dog,” a tune often used in other companies’ commercials as well.
It’s a calm, convivial piece of music.