Compilation of Kampo Life Insurance commercials. Ads that beautifully show a customer-centric approach.
Kampo Life Insurance, one of the companies in the Japan Post Group, is a familiar life insurance provider that many people appreciate, as its products are also available at post office counters.
You often see commercials for Kampo Life when watching TV or video sites, don’t you?
Many of their commercials portray representatives who value staying close to their customers, and watching them naturally inspires a sense of trust.
In this article, we’ll introduce a comprehensive selection of Kampo Life commercials, both old and new, so please take this opportunity to revisit them.
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Compilation of Kampo Life Insurance commercials: Heartwarming ads that stay close to customers (1–10)
100-Year Life. Yorisou Kanpo: “Standing by that love” / “Standing by that life.”Yuki, Morikubo Mayumi
In the Kanpo Life Insurance “Standing by Your Love” commercial from the ‘100-year life’ campaign, the American folk song Red River Valley is featured.
The singer is LUCA, a singer-songwriter from California who is active not only in music but also as a narrator for commercials and planetariums.
The lyrics portray the poignant feelings of a Native American who fell in love with a white person during the days of the Western frontier.
When LUCA’s gentle voice delivers the song, you can almost picture the lovestruck Native American before your eyes.
Life is full of dreams. “Into the Dream” versionNon, Kenichi Takitō
A universally known classic of folk music.
Released in 1973, it was covered by Yuki Saito in 1989, bringing it back into the spotlight.
From the very first lines, the lyrics address each listener directly; though it’s a breezy pop tune, it carries a depth that reflects Yosui’s unique intelligence, drawing you into a dreamlike world.
His bright, cheerful high tones ring out over a stylish, polished guitar riff, leaving you with a refreshing feeling that makes your worries seem almost silly—an uplifting track, through and through.
Life is full of dreams. ‘That’s life—my life.’Mitsuki Takahata
In the commercial featuring Mitsuki Takahata, “Life Is Full of Dreams: ‘That’s Life, My Life’,” Takahata herself showcases her singing voice.
The song she sings is “Jinsei wa Yumedarake” (Life Is Full of Dreams), written and composed by Sheena Ringo.
It’s included on Sheena Ringo’s 2017 album “Gyakuyunyuu: Koukuukyoku,” which features her self-covers of songs she originally provided to various artists.
The lyrics, crafted with Sheena’s distinctive word choices, convey the idea that no matter what kind of life it is, it’s my life—so I should live freely.
When sung with Takahata’s clear, expansive voice, it makes you feel as though life is growing ever more vibrant!
Compilation of Japan Post Insurance commercials: Wonderful ads that show how closely they stand by their customers (11–20)
Kampo Connected Peace-of-Mind Initiative: “Kampo Connected Peace-of-Mind Initiative — Making Peace of Mind Certain.”
Everyone remembers singing “If You’re Happy and You Know It” from a young age.
In Japan, it became a big hit in 1964 when Kyu Sakamoto sang it as a pop song, but the original is said to be the American folk song “If You’re Happy and You Know It.” Just like in Japanese, the English version has you move your hands and feet and make sounds, so it’s perfect to sing to little kids who are just starting to understand words.
It’s also often used in English lessons—a happy song loved by people of all ages.
Life is full of dreams. “What if, back then?” versionMitsuki Takahata
The commercial featuring Mitsuki Takahata, “Life Is Full of Dreams: ‘What If at That Time’,” uses an original song composed specifically for the ad.
The composer is Taku Matsushima, a musician and composer known for numerous commercial jingles and for composing and arranging music for the hit anime “Yuri!!! on ICE.” The gentle melody, woven by piano and strings over a triple meter, leaves a strong impression, like the soundtrack to a film tracing a person’s life.
In scenes where the story in the commercial takes a sudden turn, the piece unfolds intensely with intricate string lines, then returns to a gentle melody that leads toward a happy ending.
Kampo-san’s “Consultation at the Counter” EditionYoshihiko Inohara
In the commercial for the “Kanpo-san’s Counter” series, featuring Yoshihiko Inohara—who was active as a member of V6—playing the role of Kanpo-san, an original song is used.
Set to a lively melody, the lyrics introduce Kanpo-san, who knows everything about insurance.
Listening to this song, which portrays Kanpo-san as someone who can handle any insurance matter, makes you feel like you should consult Kanpo-san whenever you’re in trouble.
With its catchy melody and lyrics, it leaves a strong impression!
“Shin Nagaikikun Kamishibai” Version
In the commercial for the “New Nagaiki-kun Kamishibai” edition, featuring Yoshihiko Inohara, formerly of V6, in the role of Kanpo-san, an original CM song is used.
This warm, piano-centered piece has not had its composer or other details announced.
The commercial shows an explanation of an insurance product, and the music offers just the right melody as background for explanatory scenes, unobtrusive for both the speaker and the listener.
It also has a familiar, comfortable feel that would fit naturally in presentation settings, on city streets, or in cafés.