Lovely commercial jingle

Compilation of Kampo Life Insurance commercials. Ads that beautifully show a customer-centric approach.

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

Kampo Life Insurance, one of the companies in the Japan Post Group, is a familiar life insurance provider that many people appreciate, as its products are also available at post office counters.

You often see commercials for Kampo Life when watching TV or video sites, don’t you?

Many of their commercials portray representatives who value staying close to their customers, and watching them naturally inspires a sense of trust.

In this article, we’ll introduce a comprehensive selection of Kampo Life commercials, both old and new, so please take this opportunity to revisit them.

Compilation of Japan Post Insurance commercials: Heartwarming ads that show how they stand by their customers (21–30)

Kampo Life: “Strolling Around the Neighborhood – The Evolving Insurance Edition”First Summer Uika, Jiro (Sissonne), Igo Shogi

Jiro from Sisonne listens to a dog that looks like First Summer Uika / Japan Post commercial + making-of

While First Summer Uika is walking her dog, she’s stopped by Jiro from Japan Post Insurance and the comedy duo Igo Shogi.

They highlight the convenience of being able to check your insurance details on a smartphone and emphasize how attentively the company listens to customers’ voices.

Matching the keyword “listening,” there’s a playful effect where everyone’s ears twitch, and in the latter half even the dog with Uika moves its ears to underscore the point.

It’s a cute and memorable commercial.

The BGM is “The Whistler and His Dog,” which perfectly fits the ad’s staging—a tune with an adorably catchy melody.

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A 100-year life. Yorisou Kanpo: “Standing by that happiness” / “Standing by that dream”Kina Yazaki, Uta Aoi

Kina Yazaki and Uta Aoi: How Women Live in the 100-Year Life Era / Japan Post Insurance TV Commercial

This commercial portrays life stages, starting with footage from right after birth and moving through school days, then getting a job, marriage, childbirth, and so on.

The progress bar displayed at the bottom of the screen in step with each life stage is striking.

Set to visuals that depict a life full of ups and downs, the narration conveys Kampo Life’s commitment to being there for people throughout their lives.

The BGM for the CM features the American folk song “Red River Valley,” arranged as a soothing, easy-to-listen-to ballad sung with LUCA’s calm vocals.

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Kampo Life Insurance Endowment Policy: “New Employees, the Never-Ending Anxiety Problem”

Endowment Insurance CM: “New Working Adults and the Endless Anxiety Problem” (30 seconds)

This Kanpo Life commercial is an introduction to an endowment insurance policy aimed at new working adults.

As two young employees talk about their financial worries in a Chinese restaurant, Mr.

Kanpo appears and explains the details and appeal of the endowment policy.

It’s a commercial that feels especially relevant to people who have just entered the workforce.

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