[Moving & Cool] JT’s Commercial Song: A Popular Jingle
Speaking of JT, in addition to selling cigarettes, they also used to sell soft drinks.
If you watch TV or browse the internet, you’ll often see JT commercials, and many people probably find the “Oni no Yuku Michi” series, the “Omouta” series, and the much-talked-about, stylish “Social Song” series especially memorable.
These commercials attract attention not only for their content but also for the music used in them.
In this article, we’ll introduce the music featured in JT’s commercials to date.
If there’s a song you want to hear again or learn more about, please try finding it in this article.
- Catchy commercial jingles. A roundup of those songs grabbing attention in ads!
- JT commercial: A compilation of ads aiming for coexistence between smokers and non-smokers
- [Heartwarming] Moving CM songs. Popular commercial songs
- JTB commercial. A collection of commercials that make you want to go on a trip.
- NTT’s commercial song. A popular jingle.
- Heartwarming nostalgic commercial jingles: a special collection of timeless hits that take you back.
- [From timeless classics to the latest hits] A roundup of catchy commercial songs
- [I want to hear it again!] Songs from Suntory commercials. Popular commercial jingles
- Catchy Commercial Jingles and Ad Songs Featured on YouTube Shorts
- [February 2026] Summary of Trending Latest Commercial Songs
- Funny commercial song. Popular funny commercial songs.
- [Tokyo Gas] Want to watch again! A roundup of touching classic commercials
- Songs and production causing a buzz! A roundup of Pocari Sweat commercial tracks
[Moving & Cool] JT's Commercial Song: Popular Commercial Songs (11–20)
Old taleMurakami Motoi
This commercial conveys JT’s philosophy through a story in which a demon played by Takayuki Yamada continues his journey while contemplating what true richness of the heart means.
In the tea shop scene, he asks Nanami and Ryutaro Yamazaki, who have just stepped out of the shop, about what constitutes richness of the heart, and receives the answer: sharing.
Realizing that what he once thought would diminish when shared can actually increase joy, we see a shift toward wanting to do something for others.
The somewhat Japanese folk-influenced track that plays in the CM was composed by trumpeter Motoi Murakami, who is also known as a member of the band Zainichi Funk.
Original rapNao, Hasegawa Shinobu
JT’s commercial features two fictional parties: the “Swan Party,” which calls for manners toward smokers while ensuring non-smokers aren’t forced to inhale unwanted smoke, and the “We Smoke Party,” which also promotes smoker etiquette so that smokers don’t lose places where they can smoke responsibly.
Actress Nao and the comedy duo Sissonne appear as members of each party.
Produced in the style of a political broadcast, the commercial uses rap to clearly communicate each side’s message.
The rap was supervised by TK da Kurobuchi, a rapper known for freestyle.
Thanks to TK da Kurobuchi’s expert guidance, Nao and Sissonne’s Hasegawa deliver smooth, natural-sounding rap performances without any awkwardness.
Over Dark WatersBonnie Grace
For people who don’t smoke, the smoke from those who do can feel very unpleasant.
But for smokers, cigarettes are important.
This JT commercial appeals for an end to reducing smoking areas by considering only non-smokers.
The comedy duo Sisonne appear as members of the “Sui-masu Party,” pledging to protect places where smokers can follow the rules and smoke.
Matching the imagery that conveys a sense of crisis over the shrinking number of smoking areas, the BGM features an intense, urgent melody.
It seems to convey the strong wishes of smokers through the music as well.
No. 28Nash Music Library
This is a JT commercial that calls for a society where non-smokers can live comfortably without experiencing unwanted smoke that makes them feel like they might end up smoking.
Produced in the style of a political party commercial, it features actress Nao playing a member of the “Swan Party,” advocating not to force non-smokers to inhale unwanted smoke.
The background song used in the ad is a track distributed by the Nash Music Library, which provides royalty-free music.
The melody conveys a sense of purity and strength, much like an actual political party commercial.
OriginalToe
JT’s commercial series, which uses tobacco as a lens to speak about themes like the diversity of personal tastes and differences in values, really gives you a lot to think about.
Because the visuals are created with a calm, restrained aesthetic that never feels preachy, they sink in naturally.
The same goes for the music in the commercials: it supports the images while still asserting a clear presence.
The instrumental tracks are by toe, an instrumental band Japan proudly shares with the world.
If you like genres such as post-rock, you’ll likely already know them, but I imagine many people who heard the CM music were curious about who it was by.
The piece was written specifically for the commercial and isn’t available on CD or for download.
Still, if you enjoyed the CM track, I hope you’ll check out toe’s original albums and EPs!
Thinking of my cohortKiyosaku (MONGOL800)
“Thinking of My Colleague,” sung by Kiyosaku from MONGOL800, is a song about a relationship with a coworker you don’t really like.
It’s featured in JT’s “Omouta” series, in the “Thinking of My Colleague” edition.
The commercial stars Takumi Kitamura, who has appeared throughout the “Omouta” ads, and Nobuyuki Suzuki from Gekidan EXILE.
The colleague has a different personality and different strengths, and you can’t help but feel they’re not your cup of tea.
Yet you have to work together.
You clash because your personalities don’t match, but in the end you find joy in accomplishing one thing together.
Sometimes you have to do something with someone you dislike.
This song makes you feel that if you keep in mind the “fun” that might be waiting ahead and move forward with that thought, you might be able to enjoy your work.
[Moving & Cool] JT’s Commercial Songs: Popular CM Tracks (21–30)
Old taleMurakami Motoi
This is the song used in a series of commercials featuring Takayuki Yamada as a demon, who comes to understand the richness of the heart by experiencing the warmth of human kindness.
It begins with a striking saxophone phrase, and in the latter half it impressively incorporates sonorities reminiscent of gagaku, traditional Japanese court music.
The composer is Motoi Murakami, who also plays trumpet with GENTLE FOREST JAZZ BAND and Zainichi Funk.
As a composer, he creates music for commercials, TV programs, and stage productions, so you may well have heard his work somewhere before.
